Brief introduction:Ali cloud international cloud peak will be released
Yaming He, senior technical expert of Aliyun Intelligent Video Cloud, appeared at the summit to share the main trends of the video industry in recent years, as well as two solutions of short video and e-commerce live streaming.
Under the new trend: the dilemma of video solutions
“Video content and online interaction” has become a dominant trend of social development, which permeates People’s Daily life and the development and transformation of enterprises. The rise of the epidemic in 2020 has comprehensively accelerated the evolutionary process of “new content, new interaction and new growth”.
According to data provided by Cisco, it is predicted that 82 percent of Internet traffic will consist of video by 2022. The public, especially the younger generation, are more inclined to get information, socialize, play games and so on through video. During the epidemic, a lot of activities moved from offline to online. Social distancing and the lifestyle of living at home promoted the development of video chat, video games and video information flow. With the development of RTC, live broadcasting and AR/VR technology, video has become a new way of interaction. As a result, the public’s demand for video has increased dramatically, and the era of video is accelerating.
In the face of complex video production process and diversified business scenarios, enterprises will often encounter “high resource consumption”, “high technical barriers” and “high operating costs” if they use traditional methods to build video services. Traditional solutions require large capital investments in infrastructure, with high up-front costs for computing, storage, and bandwidth setups, but when faced with fluctuating demand, it is difficult for enterprises to scale up or extend services. In addition, video involves a number of deep technology tracking, such as video encoding and decoding, video transmission, video encryption, CDN (content delivery network), etc. In this regard, Ali cloud video cloud provides a comprehensive solution, through the infrastructure as a service (IaaS) + platform as a service (PaaS) + software as a service (SaaS) to solve these problems.
Face the Technical Challenge: Short Video Productions Are More Productive
Short video has developed rapidly in recent years and is widely used in a variety of scenarios, including community content sharing, live streaming on e-commerce, news, sports events and instant messaging. But creating high-quality short videos is not easy. The main challenges are high production costs, long time, lack of easy-to-use video editing tools, and the ability to deliver fast and unified user experience.
Under the solution of short video, the full functional multi-platform SDK of Ali Cloud Video Cloud provides users with a simple and quick way to create short video, which has a lot of built-in special functions and effects. Ali Cloud’s massive content delivery network (CDN) has more than 2,800 nodes in more than 70 countries and regions worldwide. With a content delivery network (CDN), video can be uploaded quickly, even in a poor network environment. Once uploaded, the video will be processed in the cloud. In the cloud, the video is protected by digital rights management technology and Aliyun’s proprietary transcoding technology “Narrow band HD” transcoding, which ensures the image quality while reducing the bit rate, thus achieving a high definition experience at a low bandwidth cost.
At the same time, Ali Cloud Video has intelligent media resources management and data analysis system to help customers manage valuable video resources, and optimize the user’s playback experience on any device from low end to high-end. The playback side SDK can provide smooth playback experience and realize the video opening in seconds.
Ali cloud video cloud has provided Kuma with an efficient short video solution. As the leading mobile social platform in the Philippines, Kuma’s main business used to be live streaming. Seeing the potential of UGC short videos, Kuma wanted to add relevant content to improve the quality of its community activities and the user engagement of its APP without spending a lot of money. In response, Aliyun Video Cloud provided a set of short video solutions to help Kuma add short video functionality to their platform in a short period of time, and optimized the CDN acceleration link in the Philippines to ensure a fast and smooth upload and playback experience.
Reconciling cost and experience: E-commerce live broadcasting is more fun
Broadcast shopping has become the second arm of retail, and Alibaba’s Taobao Broadcast is a very successful example. There are three important factors for live streaming in e-commerce: delay, quality and scale. Timely interaction creates deep connections between buyers and sellers; High-quality video creates a great experience for users; Large-scale live streaming activities are also the key to the success of live streaming in e-commerce.
To help enterprises to seek a balance between the costs and benefits, ali cloud video cloud budget sizes businesses provide customizable video broadcast solution, with the minimum delay for the online sales provides abundant basic functions, including live playback, product display live video embedded window, and real-time for cross-border live subtitling translation, etc. The scheme also supports end-to-end and device end-to-cloud live streaming, making it easier for small businesses to sell online.
For the player end, Ali Cloud Video Cloud provides feature-rich SDK access and supports multiple live broadcasting formats, such as RTMP, HLS, DASH and RTS. At the same time, video can be transcoded in the cloud through the previously mentioned narrowband high-definition technology for video transcoding and support Chinese, English, French, Spanish, Russian and other languages real-time subtitle and two-way real-time translation. For video distribution, Alibaba Cloud’s CDN network and ultra-low latency RTS streaming protocol provide enterprises with real-time interaction between sellers and buyers. For the viewing side, the live broadcast with a delay of only about two seconds can guarantee the shopping experience of users, especially in the flash-purchase scene, and the adaptive ABR solution of Aliyun Video Cloud can provide a smooth playback experience. The combination of instant messaging, thumb up and comments strengthens the interactive experience and makes e-commerce live streaming sales easier and more fun.
The value of the video cloud lies in the creation of lower cost, lower threshold, stronger experience, and universal sharing technology inclusive ability, and the reconstruction of many industries on the basis of accelerating digital intelligence upgrade. In the future, digital intelligent video cloud will continue to empower more industries, and eventually will tend to develop into a common underlying capability of the whole industry.
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