On December 4th, the 2021 NetEase Innovation Enterprise Conference hosted by NetEase Intelligence Was held in Hangzhou. Meeting with “science and technology in the future, said business relativity” as the theme, netease (hangzhou) at the meeting, vice President, netease intelligence enterprise general manager RuanLiang release netease cloud letter two yuan universe solutions – “IM + RTC + virtual person” solutions and “game/VR voice” solution (at the end of the article can be a free trial), online audience attention.
Ruan Liang said that in the development process of communication technology, the meta-universe is the leap of social network from 2.0 to 3.0, and will gradually enter the next generation of Internet in the future, forming the application of the whole domain Internet scene. The biggest characteristic of the 3.0 era is three-dimensional and immersive, and the future will be a large 3D online world based on reality. NetEase Yunxin hopes to officially open the door of the meta-universe and step into the 3.0 era by relying on NetEase’s more than 20 years of technological accumulation and the “entertainment and social” gene rooted in the heart.
Move on to the next decade, Internet 3.0
Ten years at a time.
From 2000 to 2010, during the Internet 1.0 stage, PC was the main bearer; From 2010 to 2020, in the Internet 2.0 stage, smart phones become the mainstream; It’s 2021, the beginning of the next phase. What will 3.0 look like? In fact, the answer is becoming clear to us, and that is the meta-universe.
In 2021, the popularity of the universe beyond imagination, many enterprises have layout.
Obviously, the wind of the meta-universe has blown up, and it is completely different from the scene in the Internet 1.0 and 2.0 period. The meta-universe is not limited to the science and technology circle and the Internet circle, but from the beginning, the upstream and downstream industry chain and different industries have fully joined in.
Does the meta-universe really smell that good?
The popular explanation is that the meta-universe is a virtual world parallel to the physical world, where all the necessities for survival, such as eating and sleeping, can be satisfied. Have seen the movie ready Player One audience must have more feelings, work, life, study, love…… It is an omnipotent world, a desirable world, if there is such a world, in two words, “really sweet”.
During the Period of Internet 1.0 and 2.0, NetEase has always been in the forefront of the entertainment and social networking industry. With the “entertainment and social” gene from NetEase, NetEase Yunxin.com, which was born out of NetEase C-terminal business and verified by internal products for several times, also has a deep understanding and insight into the industry. It has successively released scenario-based solutions such as large-scale live events, multi-person voice chat rooms, PK Linmyo and integrated real-time chorus.
As a leader in the entertainment and social networking industry, NetEase Yunxin has cooperated with customers to carry out many innovations and explorations. For example, I provided technical support for TFBOYS ‘7th anniversary online concert, helped NetEase cloud Music “Listen together” function to create smooth and stable listening and interactive experience for users, and realized real-time online chat with up to 12 people for dubbing shows (the number of simultaneous online chat in common language is generally about 8 people), etc.
Now, the Internet 3.0 era is coming, NetEase Cloud letter competitiveness is still.
NetEase Yunxin released two major meta-universe solutions to continue to lead the entertainment and social networking industry
The meta-universe is a grand proposition, and Internet 3.0 is a concept that goes far beyond the scope of 2.0. Therefore, the implementation of the meta-universe is much more difficult than the mobile Internet, and there are more technical problems to be solved. There are a few core problems to solve, and just as the physical world needs many basic elements, so does the meta-universe.
For example, people, the physical world is indispensable, the virtual world is also indispensable, but the physical world is real people, the virtual world is virtual people; Such as communication technology, the physical world is the most important infrastructure, the traffic network with it, planes, trains, cars to clear, to want to go anywhere, the most important infrastructure and the virtual world is communications technology, without it, the virtual world will be a fragmented world, unable to connect, unable to communicate.
Technological advances, represented by communications and security, are the cornerstones of the metasomes, providing a more real-time and reliable immersive experience. It is in recognition of this point, NetEase Yunxin first meta-universe focus on audio and video, IM, virtual human & game voice and other aspects, and released in this conference “IM+RTC+ virtual human”, “game /VR voice” two major solutions.
“IM + RTC + virtual person” solution can provide the industry’s first “virtual image + real-time interaction” integration SDK, one SDK can realize the core technologies of the two large universe. It CAN not only vividly restore the image of virtual human, but also combine with the real-time transmission capability of we-CAN (Communications Acceleration Network) of NetEase Cloud’s global intelligent routing Network to realize the real-time interaction of virtual human and help enterprise customers take the first step in the metasomes. It is worth mentioning that through the solution of “real-time capture on the end and real-time drive on the cloud”, NetEase Yunxin’s “IM + RTC + virtual human solution” greatly reduces the performance pressure of dual-end algorithm, and users can feel the world of the meta-universe without wearing devices.
As a complete communication solution in the game scene, “Game /VR Voice” solution can realize VR voice, VR message, range voice, voice change, voice to text, content anti-spam and other functions. NetEase Yuntelecom pioneered the 720-degree spatial voice effect, which enriched the audio experience in the vertical direction compared with the usual 360-degree voice. At the same time, combined with the 720-degree turning scene of the receiving and sending end of the voice, players can have the same call feeling and communication experience in the game world as in the real world.
At present, the solutions related to NetEase yunxin universe have been widely applied in the entertainment and social networking industry. Its customers include The largest platform in Asia, The popular game “A Chinese Ghost Story”, and the immersive activity platform “Yaotai” developed by NetEase Fuxi.
In The cub, NetEase Yunxin IM capability supports global message, directional message and spatial message; In “A Chinese Ghost story”, NetEase Yunxin supports voice calls in tens of thousands of rooms, flexibly built-in many game voice scenes, and rich voice rights control to meet the room administrator and GM’s free control over the speaker.
In NetEase Fuxi’s “Yaotai” immersive activity system, NetEase Cloud information helps it realize the ability to switch to a private room for communication according to the topic at any time, while ensuring that the receiver listens to chat content in multiple rooms at the same time, and users can choose to release audio to any room. A few days ago held NetEase cloud music listing “yuan Universe gong” is in “Yaotai”. NetEase Yunxin will provide stable and reliable audio and video call and live broadcast capabilities for the ceremony, providing users with a highly immersive and interactive “cloud gong” experience.
Standing at a new starting point from the 2.0 stage to the 3.0 stage, NetEase Yunxin took the lead in the first shot into the meta-universe, and will continue to make efforts to lead the progress of the entertainment and social networking industry again.
Thick accumulation, fusion communication head players not in a day
It is only a few months since the popularity of the meta-universe. Behind the introduction of multiple meta-universe solutions by NetEase Yunxin in a short period of time is the accumulation of NetEase Yunxin for many years.
As an expert of integrated communication cloud service under NetEase Smart Enterprise, NetEase Yunxin has been working on technology with ingenuity and polishing products with innovation, braving the wind and waves and ascending the steps.
In terms of products, NetEase Yunit has expanded more than ten functions such as low-delay live broadcasting, global intelligent routing network WE-CAN and interactive live broadcasting on the basis of its original IM instant messaging capability and audio and video calls, and the list of capabilities continues to expand.
In terms of business, NetEase Yunxin is the earliest instant messaging platform in the industry that can carry hundreds of millions of daily activities, ranking first among similar domestic enterprises in terms of daily activities, number of covered terminals and amount of message distribution. In the field of RTC, NetEase Yunxin is also the industry leader. Up to now, NetEase Yunxin has helped 1.2 million enterprise developers to send 1.6 trillion pieces of information, covering more than 18.6 billion smart terminal SDKS.
However, this is far from enough. NetEase Yunxin knows that in the era of pan-entertainment, resources are king. Only by integrating more technologies and resources on the basis of IM+RTC can it better help customers achieve their business goals.
To this end, NetEase yunit has carried out many integration explorations, including the capability integration of NetEase Yunit and NetEase Eshield (security communication products), and the capability integration of RTC and operators (NetEase Yunit Connectivity solutions).
The one-stop integrated communication service provided by NetEase Yunxin is second to none in the industry in terms of coverage of cloud communication products and collaborative services. As a representative supplier, NetEase yunit has been successively selected as “Market Guide for CommunicationsPlatform as a Service” and “Competitive Landscape of CPaaS Market: Communications Platform as a Service), two Gartner reports.
Not long ago, NetEase Yunxin launched the “convergence communication +∞” unlimited integration plan to help customers cope with the current accelerated innovation, industry competition, LIMITED IP resources, weak product growth and other challenges.
Specifically, “Converged communication +∞” unlimited convergence plan will focus on the user experience and enterprise growth of the two core, based on IM and RTC, to technical capabilities and business resources as the starting point, for all walks of life enterprise customers to provide higher value-added converged communication services.
Among them, fusion communication + Infinite technology means that NetEase Yunxin encapsulates complex fusion technology in the bottom layer and provides customers with simple and easy-to-use interfaces, just like Lego modules, so that customers can build and innovate on the upper layer, thus accelerating the value transformation and innovation pace of products.
Integrated communication + unlimited commerce means that NetEase yunit provides users with rich and diverse business resources, such as third-party game authorization, music copyright, popular game IP, etc., to solve the problem of resource mining and help enterprises expand business possibilities.
At present, NetEase’S “Convergence Communication +∞” unlimited convergence plan has achieved some achievements, including reaching strategic cooperation with AWS to provide customers with stable and low-cost IaaS layer service support; Established cooperation with Akamai, Baidu Cloud, Ali Cloud and other manufacturers to provide fast, stable and efficient edge acceleration services for international and domestic live and on-demand customers; Cooperate with NetEase Cloud Music, Xiangxin Technology and other partners to provide customers with beauty capabilities based on RTC and live scene; It has established cooperation with Youdao Education and Qupin Education to provide rTC-based smart classroom, after-school service, three classes, smart campus and other solutions for education informatization service scenarios…
Steed thousands of miles is not a success in a day, established 6 years, NetEase cloud letter step by step to create their own head players in the field of fusion communications. Today, NetEase Yunxin continues to break through itself, continuously develop new functions horizontally, continuously optimize key technologies vertically, and promote innovation through integration as a whole. While maintaining its competitiveness, it also pushes forward the integrated communication industry.
Only by building technology and ecology can we go further
Since its establishment 6 years ago, NetEase Yunxin has always placed the construction of technological ecology in an important position, and has been working with developers all the way to provide them with good resources and platforms to help developers create high-quality product applications.
With “Innovation 2021” netease application Innovation contest of developers, for example, since the tournament kicks off, attracted from all over the country hundreds of teams compete, including creative universities student teams, and capable of scene of science and technology enterprise team, and rich experience and deep personal contestants for many years. The works cover a wide range of industries, including entertainment and social networking, urban management, medical and health care, online education, e-commerce retail, collaborative office and other fields.
Competition promotes learning and promotes ecology. Walk alone, walk fast, and walk far. Ecology is an important support for NetEase yunxin to maintain its leading position. NetEase Yunxin will always put the construction of technological ecology in an important position.
summary
Objectively speaking, the metasexes are still in the early stages of exploration, some technologies are not yet mature, application scenarios are uncertain, and safety compliance issues need further attention.
But the meta-universe known as the ultimate form of the Internet is bound to contain huge opportunities, technological innovation, scene reconstruction, industrial pattern subversion, industry giants reshuffle… Seize the opportunity to run ahead of the future.
The starting gun has sounded, NetEase Cloud letter started to run. What are you waiting for? Get ahead of the layout, don’t miss an era.
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