Chinese Internet companies are ushering in the “Great Voyage Era”, with more and more Chinese Internet products going overseas, especially to emerging mobile Internet markets such as Indonesia and Thailand in Southeast Asia. According to the Report on China’s Mobile Internet Going overseas Environment, more than 720 Chinese Internet enterprises went overseas in Q4 in 2017, and 2,268 applications went overseas. In 2018, the number of applications went overseas was a trend of blowout.
The overseas products have gradually expanded from pure tools to games, entertainment, financial payment, e-commerce services and many other categories. From simple tool output, they now pay equal attention to operation and business models. The overall industry has been upgraded and entered a new stage.
The new challenges encountered in overseas operation first come from the differences in local laws, regulations and cultural customs, especially the need to avoid taboos in local culture, history and religious belief. Take Thailand as an example. As a constitutional monarchy, the dignity and authority of the royal family in Thailand are protected by the highest law, and no words or actions insulting the royal family are allowed. In Arab countries, sex and romance are also strictly forbidden in a broad sense; Product Logo can not use cross pattern and shape, let alone hexagonal star…… Violations of relevant taboos often result in serious consequences. In 2018, an overseas version of an application by a manufacturer was complained of violating Indonesian customs and culture and removed from the shelves.
In 2018, many clients served by netease ESHIELD also launched overseas version products one after another. In order to better help Chinese Internet to go overseas, Eshield recently released multi-language and multi-ethnic content security service supporting overseas products, providing strategic support to English, Thai, Malay, Indonesian and other overseas language regions.
At present, ESHIELD has set up special service teams in these countries, including policy research specialists, AI algorithm engineers, strategy optimization, operation services, etc. Special needs of customers can receive 7×24 hours response, and highly flexible policy customization support. In addition, netease ESHIELD has continuously improved its ability in language recognition, processing efficiency, security standard improvement, audit team operation and other aspects, and added content recognition in Tibetan, Uygur and other ethnic languages. Netease cloud yi dong has domestic leading intelligent content security services, based on 20 years of technology accumulation, netease dozens of lines of business security experience, relying on massive feature library and mature security mechanism, and combined with super cloud computing and artificial intelligence technology, formation of the game, finance, electricity, entertainment scene solution, has thousands of customers both inside and outside services group.
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