Original: KevinHow Kevin changed the world
yesterday
We’re here to put a dent in the world. Why else?
— Steve jobs
Recently, I was responsible for the product design of advertising system. Do a review of the advertising system requirements research, product design, development, assistance in testing, and finally launch. I hope I can remember my mistakes and let more product friends avoid them.
Due to time reasons, I will describe the “error-prone points” in the whole product in the way of summary points, so as to avoid too much business logic in the background description, which will make the product friends feel brain-burning. Admittedly, the MVP version of the AD system has no business logic complexities. It will be very easy to get started.
After the demand survey, the product design difficulty of advertising system: interactive representation
Although the advertising system is operated by operation managers, it is presented to users in the front end. Our requirements in the MVP product are to address the following current points
-
Display of advertising content
-
Recommended content drainage
-
Increase global AD placement
-
Meet basic operational needs
The last point here is that the basic needs of operation are a little more vague and vary from enterprise to enterprise and business to business. In terms of community products, the operation needs are mainly content operation and product operation. The following is the background configuration page of an advertising system. It can be seen that the product design of the ADVERTISING system under the MVP version is very standard without considering data detection and algorithm design.
In the end, I focus on the first difficulty in this advertising system design: interactive design expression. There are two ways to do this: either your prototype is cool, or you need documentation that is clear
The advertising system, taking PC as an example, does not involve algorithm design (recommendation system), data early warning, and automatic distribution of content (automatic change of content in time or user slide).
Basic interaction effects: rotation, slide left and right, gradients, etc.
Different forms of interplay for interplay effects
This is a common INTERACTION on the PC side of the banner. Why take banner as an example? Because it is so representative, no matter how the advertising system starts, it will prioritize the entire system banner or mobile banner. Secondly, it is extended to other advertising positions or advertising forms.
The mistake I made here was that the interactive representation of the banner was too simple. Sometimes the product person will cancel some detail description or interaction because “it’s common sense”, resulting in a huge difference in the final result of the developer landing.
Background management configuration of advertising system: preview and size
In the previous example of advertising system design, or continue to take banner as an example. Be sure to ask the designer for a banner size for such a back pass. There must be corresponding prompt copy when backstage personnel operate.
In the image above, the background is previewed by uploading the banner image. However, the effect of the preview image in this case is so small that the operation staff can only sense whether there is deformation after the release.
For business reasons, I found a similar prototype design chart structure on the Internet. With the MVP version, it seems to give the product people a lot of play by prioritizing requirements. Other requirements are followed in subsequent iterations, although for the product people, “Later iterations will be slower, and this requirement will be cut down”. This sentence is actually very sad, because there is a possibility that in the company’s business development, this need may no longer be a priority……..
Display effect of front-end design
In fact, this part should belong to the work of UI, the reason why it is brought up is that the product personnel should pay attention to the acceptance of product UI design. The absence of this link may lead to a decline in user experience.
Similar to the transition effect of each banner in the interplay effect. In the figure above, according to user habits, the black dot represents the advertisement that is in the playing state, and the white dot represents the advertisement effect that is to be played.
Through the case of white dots and black dots, the use of a color can be clearly found. May lead to different user experience results. In this case, I put the white dot (weak color) as playing state and the black dot (strong color) as not playing state. As a result, many users click on strong colors, and the rotation effect cannot be switched to the desired AD page.
Basic fields of advertising system: order, time
Or to the BANNER AD MVP version to illustrate the importance of these two fields. For the order, we can explain that the image effect of rotation needs a sort, without considering the algorithm. It is important to support the length of the order and the expression of the hierarchical order.
For example, in order 0, 1, 3, 4….. Numbers like 500 indicate weights, so 0 represents the highest order and 500 represents the lowest. Each advertisement picture has an order attribute, so the system can rotate through its different weights, and it should prohibit the judgment of numerical weight that is more than 500 and less than 0 in the same order.
The significance of time lies in that it can help operators to automatically mount and remove advertisements (to meet the operational needs of activities), and another dimension of time can help timely manage the scheduling of advertising content. Even during the MVP phase, it’s impossible to push out all the ads at once. We need to launch different advertising contents in different cycles according to the company’s product launch situation.
Well, that’s it for today’s share. I try to update 2 articles per week
In addition, my first book “From Zero to One: PM changes the World” was officially launched as an electronic file. This book summarizes 222 original products, covering the content of product manager interview, algorithm, interaction and other different dimensions. If you are interested, you can reward and leave a message on your email. I will send an email to you around 12:00 noon every day (hope you do not spread support, support copyright). If you need to preview the book outline, jump to the link
A book for yourself and product people: from zero to one.
We’re here to put a dent in the world. Why else?
— Steve jobs
Recently, I was responsible for the product design of advertising system. Do a review of the advertising system requirements research, product design, development, assistance in testing, and finally launch. I hope I can remember my mistakes and let more product friends avoid them.
Due to time reasons, I will describe the “error-prone points” in the whole product in the way of summary points, so as to avoid too much business logic in the background description, which will make the product friends feel brain-burning. Admittedly, the MVP version of the AD system has no business logic complexities. It will be very easy to get started.
After the demand survey, the product design difficulty of advertising system: interactive representation
Although the advertising system is operated by operation managers, it is presented to users in the front end. Our requirements in the MVP product are to address the following current points
-
Display of advertising content
-
Recommended content drainage
-
Increase global AD placement
-
Meet basic operational needs
The last point here is that the basic needs of operation are a little more vague and vary from enterprise to enterprise and business to business. In terms of community products, the operation needs are mainly content operation and product operation. The following is the background configuration page of an advertising system. It can be seen that the product design of the ADVERTISING system under the MVP version is very standard without considering data detection and algorithm design.
In the end, I focus on the first difficulty in this advertising system design: interactive design expression. There are two ways to do this: either your prototype is cool, or you need documentation that is clear
The advertising system, taking PC as an example, does not involve algorithm design (recommendation system), data early warning, and automatic distribution of content (automatic change of content in time or user slide).
Basic interaction effects: rotation, slide left and right, gradients, etc.
Different forms of interplay for interplay effects
This is a common INTERACTION on the PC side of the banner. Why take banner as an example? Because it is so representative, no matter how the advertising system starts, it will prioritize the entire system banner or mobile banner. Secondly, it is extended to other advertising positions or advertising forms.
The mistake I made here was that the interactive representation of the banner was too simple. Sometimes the product person will cancel some detail description or interaction because “it’s common sense”, resulting in a huge difference in the final result of the developer landing.
Background management configuration of advertising system: preview and size
In the previous example of advertising system design, or continue to take banner as an example. Be sure to ask the designer for a banner size for such a back pass. There must be corresponding prompt copy when backstage personnel operate.
In the image above, the background is previewed by uploading the banner image. However, the effect of the preview image in this case is so small that the operation staff can only sense whether there is deformation after the release.
For business reasons, I found a similar prototype design chart structure on the Internet. With the MVP version, it seems to give the product people a lot of play by prioritizing requirements. Other requirements are followed in subsequent iterations, although for the product people, “Later iterations will be slower, and this requirement will be cut down”. This sentence is actually very sad, because there is a possibility that in the company’s business development, this need may no longer be a priority……..
Display effect of front-end design
In fact, this part should belong to the work of UI, the reason why it is brought up is that the product personnel should pay attention to the acceptance of product UI design. The absence of this link may lead to a decline in user experience.
Similar to the transition effect of each banner in the interplay effect. In the figure above, according to user habits, the black dot represents the advertisement that is in the playing state, and the white dot represents the advertisement effect that is to be played.
Through the case of white dots and black dots, the use of a color can be clearly found. May lead to different user experience results. In this case, I put the white dot (weak color) as playing state and the black dot (strong color) as not playing state. As a result, many users click on strong colors, and the rotation effect cannot be switched to the desired AD page.
Basic fields of advertising system: order, time
Or to the BANNER AD MVP version to illustrate the importance of these two fields. For the order, we can explain that the image effect of rotation needs a sort, without considering the algorithm. It is important to support the length of the order and the expression of the hierarchical order.
For example, in order 0, 1, 3, 4….. Numbers like 500 indicate weights, so 0 represents the highest order and 500 represents the lowest. Each advertisement picture has an order attribute, so the system can rotate through its different weights, and it should prohibit the judgment of numerical weight that is more than 500 and less than 0 in the same order.
The significance of time lies in that it can help operators to automatically mount and remove advertisements (to meet the operational needs of activities), and another dimension of time can help timely manage the scheduling of advertising content. Even during the MVP phase, it’s impossible to push out all the ads at once. We need to launch different advertising contents in different cycles according to the company’s product launch situation.
Well, that’s it for today’s share. I try to update 2 articles per week
In addition, my first book “From Zero to One: PM changes the World” was officially launched as an electronic file. This book summarizes 222 original products, covering the content of product manager interview, algorithm, interaction and other different dimensions. If you are interested, you can reward and leave a message on your email. I will send an email to you around 12:00 noon every day (hope you do not spread support, support copyright). If you need to preview the book outline, jump to the link
A book for yourself and product people: from zero to one.