When it comes to advertising realization optimization, we begin to understand and operate from three aspects

  1. What forms of advertising?

  2. Where Where should advertisements be placed?

  3. How to optimize advertising?

AdMob’s four key AD formats are banner ads, interstitial ads, motivational video ads, and native ads. In the following sections, we’ll walk you through the features, placement, and basic optimization guidelines for each of the four AD formats.

Banner ads

Banner ads are rectangular images or text ads that occupy a space in an app’s layout. These ads stay on the screen as users interact with the app and refresh automatically after a certain period of time. If you’re new to mobile advertising, start with banner ads.

Standard banner AD size (custom banner size is also available)

The 300×250 banner AD is a rectangular AD in the IAB (small full-screen AD), which is more obvious than the traditional 320 x 50 banner AD position. Also, the limited screen size of your phone means you need to plan your AD placement carefully. Making banner ads too close to other elements of your app is one of the reasons for false clicks.

Policy reminder: To avoid accidental clicks, banner ads should not be placed next to interactive buttons (such as the “Next” button or custom app menu bar), interactive content (such as text chat boxes or images in photo galleries), or on game screens where the user is constantly interacting with the app.

In addition, the new dynamic banners are presented in a more eye-catching format, including the use of rich media advertising materials and the option of adaptive screen widths. It is recommended that you set up and test the advertising effect.

Plaque advertising

Interstitial advertising, as its name suggests, is a form of full-screen advertising inserted between two different screens. Interstitial AD setting criteria: In-app interface A>> Interstitial AD >> In-app interface B.

Location Scenario 1: The application screen is on

If an AD is set when opening the screen, the correct sequence is that the user clicks the icon => load the page /logo page => AD => close the page and enter the home page.

Policy reminder: An AD can not pop up immediately after the user clicks the APP icon. If the page is not preloaded or loaded, a pop-up advertisement is displayed before the user enters the home page. This is a violation. In this case, the interstitial ads the user sees are in an out-of-app environment.

Scene 2: Go to the next page

For example, in the game scene, the correct display order should be home page => Select game category => Interstitial AD => select game introduction page.

Location Scenario 3: Return or exit

Policy reminder: Interstitial ads cannot be set as the last screen, but must be set before the results page or exit screen.

At the end of the game or return, the display order in accordance with the policy is to click back => interstitials => click close to display the results page (e.g. game leaderboards)/return page.

In non-game applications, when the user exits the application scene, the order of the interstitial ads should be click exit => Interstitial ads => click close => display “thank you” or “exiting” page, and prompt the user how to exit => exit

Optimize game interstitial advertising: trigger interstitial advertising

Take the game “Travel Frog” as an example, the interstitials generated after the user actively triggers a game element have a better conversion effect. This is a relatively low number of displays, but it improves the user’s interaction with the game content and can be used as a reference for placement of the interstitial AD.

Optimized tool advertisements: Set them at the interface switch

In general, the application of the tool class is less likely to switch between multiple screens. Therefore, you are advised to customize the Settings when using in-screen advertisements. Taking the APP with modified image as an example, we can customize the display order of advertisement after modification as follows: Click Save/Share => Confirm page => Insert advertisement => Return to edit page or home page

Incentive video

In-app rewards for users who actively choose to watch full-screen video ads are incentive videos.

Category 1: game apps

The key is to have rewards that are consistent with the game’s content design and that the user is interested in and wants. Therefore, incorporating motivational videos with in-game assets is a golden rule. The following three main game assets can be used as a reference for insertion locations. For example, watch incentives allow users to get a chance to finish the game or a reward such as an item or a hint.

Category 2: Tools APP

Tool class incentive video implementation is becoming more and more common, common use environment recommendations combined with application content.

Incentive video optimization suggestions

Pay attention to details when designing rewards, let users know clearly that the rewards after watching can be used directly, and improve the number of active triggers of incentive videos.

Incentivized video is an AD form that should be considered early in the game’s design to improve the smoothness of incentivized video AD insertion without compromising the monetization and user experience of in-app purchases.

Native advertising

Native advertising is consistent with the content delivered in both form and function, which is a highly customized advertising form. You can dictate the font, style, etc. in your ads to be visually identical to the app you’re putting them in. This allows ads to display content that is not only extremely relevant to the user, but also integrated with the surrounding app content, providing value and improving the user experience.

Large rectangular native ads displayed in the news stream bring users a new experience. In the setting, please pay attention to open image, video, text and other advertising categories in the background, so that you can maximize the realization of income. In addition to news apps, apps like tools and video can also use native ads, such as placing ads on confirm/save pages.

Native AD placement suggestions

If you want to communicate with more developers with realization experience, please click “Join the class” function in the wechat public account of “Google Advertising Union” and discuss with us in the official learning group!