Abstract: Imedia consulting data show that in 2017 operating wechat public number industry brush behavior survey, 86.2% of wechat public number operators have brush reading number, like the amount of behavior, compared with 2016 increased by 5.6%.
In addition to the number of votes can be “bought and sold”, there is a public account can spend money to quickly achieve “100,000 +” reading number. Data from iMedia Consulting, a third-party data mining and integrated marketing agency of mobile Internet, shows that in 2017, 86.2% of the operators of wechat public numbers had the behavior of brushing reading and liking, up 5.6% compared with 2016.
Why has the phenomenon of public number brush been rising? According to the penguin Intelligence Report, the number of monthly active users of wechat reached 890 million in the fourth quarter of 2016, with more than half of the surveyed users using wechat for more than 2 hours. According to the Industry and Planning Research Institute of The China Academy of Information and Communication Technology, wechat directly drove information consumption to 174.3 billion yuan last year, up 26.2% year on year. The huge market, so that more and more public operators in the “flow of cash” thinking guided by the brush to create prosperity illusion, deceive readers and advertisers.
Although wechat official continuous upgrading of technology makes the cost of brushing increasing day by day, but failed to curb the strong brushing demand of public account operators. According to iiMedia consulting report, only 6.5% of operators choose to stop brushing when the cost of brushing increases. For the wechat public number of brush behavior, only 16.8% of advertisers choose to give up the public number of advertising investment. (For more news, please follow the Official wechat account of The Beijing News: bjnews_xjb)
