Emerging technologies such as artificial intelligence, cloud computing, big data and 5G are speeding up the digital upgrade of the insurance industry. From April 27 to 28, 2021, the third China Insurance CIO Summit was successfully held in Beijing. Based on the market dynamics and the latest trends of the insurance industry, with the demands of insurance institutions as the core, In-depth discussion on hot topics such as how to make the insurance industry smarter in the age of insurance 4.0. Han Yang, vice General manager of Baidu Intelligent Cloud Intelligent Finance Division, was invited to deliver a speech on the theme of AI Enabling Insurance Business Value Chain Reconstruction at the summit. He had an in-depth exchange with the guests on the scene about the development and transformation process of the insurance industry assisted by science and technology, and shared the excellent cases of Baidu intelligent solutions in the industry.
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“In the post-COVID-19 era, how can insurance companies maintain their competitiveness in the industry? Applying technology and being able to apply it well has become the consensus of more and more insurance company leaders. It is no exaggeration to say that the insurance company of the future should be a technology company first and foremost.”
In 2020, the epidemic had a profound impact on many industries, but in terms of science and technology, the “black swan” of the epidemic to some extent forced scientific and technological progress, with breakthroughs in 5G communications, digital contactless payment, distance education, artificial intelligence and many other fields. As a technology company, Baidu has applied mature technology to the insurance industry, deeply participated in the wave of industry reform, and made progress together with many insurance companies.
Han Yang said: “Over the past 20 years, we have distributed computing and cloud computing, today we are going to build a new application, has the distributed computing such Internet technology nature into account, it has become part of our technology, gene, the next time, we need to do is to put the artificial intelligence also become part of our technical gene.”
Baidu’s ai-centered insurance technology full-stack and full-scene service capability enables insurance enterprises to innovate, reduce costs and increase efficiency. For marketing, operation management and other scenarios, provide intelligent marketing planning, process automation, automatic audit and a series of intelligent products, improve the efficiency of business management, reduce management costs; Relying on the data center, AI Center and operation Center solutions accumulated by Baidu brain and practice, we help enterprise customers truly internalize “center capabilities” as part of their IT system architecture, so as to deal with various business challenges and possible changes in the future.
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In order to make guests better understand the value of Baidu’s intelligent products to the insurance business, Han Yang cited several application scenarios.
1. Video review
With the development of video streaming media, auditing by video has become one of the most common auditing methods in the insurance industry. However, at the same time, the video audit method also increases a lot of labor costs for enterprises. For customers, unqualified videos need to be re-recorded, which greatly affects user experience. “In response to this situation, baidu was using visual technology, voice and data to support many years, to develop the function of video review, this function can let the customer to record the process of implementation have been recorded feedback, such as in the recording people out of the box or one no said to confirm terms, the customer will receive the prompt to the real-time To correct the problem with the lowest cost and impact.”
Authentication information check on facial scenarios, baidu also recently released a new financial level face real-name authentication scheme, the first leading dazzle eye living technology (i.e. based on screen color lighting solutions, evaluate the living in the face and the pupil reflections, to check whether the current user is living, can effectively intercept screen, paper, photos, masks and other attacks, More secure than simply checking the glare on your face), creating a more secure identity check. Combined with multi-factor living body, composite image detection, lip recognition and other all-round capabilities, identify face images generated by AI face changing technology or hacker tools, with a higher security level.
2. Intelligent recognition of medical bills
For medical insurance, the same type of documents in different provinces and cities, different hospitals have different styles, which increases a lot of labor costs for claim entry and accounting.
“Baidu has launched the intelligent recognition function of medical bills, which improves the efficiency of document entry and greatly reduces the labor cost. Even in some specific insurance types and scenarios, online customer submission can directly automatically complete the entry and claim adjustment, and improve the user experience.”
The intelligent recognition of medical bills can optimize the fuzzy, slanting, flipping, overlapping and serial information of medical bills. Taking the correction of folded and slanted text as an example, OCR technology based on k-V pair extraction of field center line and document line extraction based on table line detection can accurately and quickly complete image correction.
At present, Baidu intelligent recognition of medical bills has realized automatic recognition of 6 categories of medical images, including outpatient invoice, hospitalization invoice, expense list, settlement sheet, medical record home page and discharge summary, covering 31 regions and more than 30,000 hospitals in China, which can significantly improve the efficiency of claims settlement and reduce labor costs.
3, auto insurance intelligent loss function
In the process of car insurance claims, insurance companies need customers to photograph the scene of car accidents and the situation of vehicle damage, although there will be on-site loss personnel to take professional guidance, but can not ensure that customers to take requirements completely master.
Based on this, Baidu launched the whole process of video damage assessment. Users only need to take real-time photos with their mobile phones. During the shooting process, the intelligent damage assessment function will prompt users how to make adjustments to complete the photo of vehicle damage assessment. Users can use this function to complete damage identification, repair plan customization and repair cost evaluation in real time. If users are satisfied, they can propose to directly go to a nearby repair shop to repair according to the repair plan combined with baidu Map positioning.
With the upgrade of technology, intelligent claim settlement solutions will also be applied to intelligent cost control, intelligent settlement and automatic settlement, to realize the intelligent upgrade of claim settlement process, by then, it will be possible for several people to complete tens of millions of claims.
In the end, Han Yang also discussed with the guests the new service model of the insurance industry in the future.
“People are expecting to enjoy higher quality insurance products in medical care, pension, travel and other aspects, and this expectation requires insurance companies to make use of technology, using big data, artificial intelligence, blockchain and other technological innovation products, which will become a key to future competition. In the future, the birth of new technologies, the development of the Belt and Road Initiative and the deepening opening-up of the insurance industry will bring new opportunities and challenges to the entire insurance industry.”
In the future, Baidu will work with partners in the insurance industry to explore new service models and provide more intelligent and practical comprehensive solution services to facilitate the intelligent transformation and upgrading of the industry.