Pony Ma, Chairman and CEO of Tencent, delivered a keynote speech titled “Opportunities and Exploration of Digital China” at the 10th China (Shenzhen) IT Leaders Summit 2018.
The meeting talked about the opportunities and exploration of digital China, and Ma Huateng put forward the view of “one vertical, one horizontal, one new”.
“Vertically, we will move from the Internet plus to the digital economy. In the next 15 years, we will focus on the Internet plus. We hope that the Internet will help the real economy. Tencent’s recent aggressive expansion into retail, for example, is aimed at connecting wechat Pay with more and more offline merchants.”
In the meeting, Ma Huateng also highlighted the micro channel small program, “I am a programmer, many languages in the past are The United States, C, JAVA, and now small program is domestic, now everyone is learning, I am more excited about this, very proud.”
“Horizontal means people’s livelihood, government, health care, education. As for a political issue, Ma, the governor of Guangdong province, gave me a task to build digital Guangdong, which can only succeed and cannot fail. After success, it can be promoted to other provinces. Recently, I made a mobile phone tour to Yunnan. I made all the information transparent and used wechat to support it.”
Last but not least, Ma huateng said that China’s economy has developed from high-speed growth to high-quality development. High-quality development depends on innovation, and innovation depends on talent.
Combined with last Friday, wechat announced the opening of the small program game category for internal testing. This not only means that the mini games we can play on wechat in the future are not limited to official products such as “Jump”, “Fight the Landlord” and “Tank Battle”, but also means the acceleration of mini programs and the emergence of a large number of business opportunities.
The new capabilities will focus on social links and virtual payments.
Wechat social relationship chain means that developers can achieve PK of friends, leaderboard competition, interaction within wechat group and other functions in small games.
Virtual payments, which means that developers can offer services such as item purchases within the Android mini-game. The game category of open can be seen as the second micro channel small program engine ignition. So what’s the first engine? Small program e-commerce. The real commercial imagination space is the key to stimulate observers into the tide of small programs.
The commercial realization logic of games is simpler and rougher than that of e-commerce, and the profits are more substantial. After all, Tencent’s empire is built on gaming. And open game category, for Tencent, the back hand has been very clear: sit to draw commission.
Tencent’s contribution is wechat’s users and traffic, providing an open platform, directly developed games are likely to be only a small part of all the small games, little Brother is undoubtedly looking forward to the massive developers to provide users with rich choices, developers to operate, to collect money, wechat “tax” can be.
What will the Applets Open Game category bring?
First, the user penetration rate of small programs will grow rapidly. According to data released by Tencent, the number of users of mini-games has grown to 180 million in nearly a year. Over the past Spring Festival, it is said that the number of mini program users has reached nearly 300 million. The biggest contributor of rapid rise of penetration rate is “jump a jump” small game.
The game category is open, there will be a large number of third-party developers to participate in the promotion, let more people access to small programs.
Second, the ecosystem of small programs will be more mature, and users’ use habits will gradually develop. Driven by small games, small program market education speed will be much higher than the public number, users will be faster to accept this new thing. As pulling and searching widgets become a daily routine for hundreds of millions of users, the opportunities ahead are endless.
Third, wechat Internet will become the real tuyere. If small program e-commerce is not enough to support this concept, then the huge imagination brought by small games will make the concept of “wechat Internet” more than a mere creation of a few people. Users have, traffic is still to be developed treasure, small games huge commercial imagination space, will further stimulate the investment of the wait-and-see. After the public number, there is a new round of “small program entrepreneurial tide”.
At the same time, it’s not hard to imagine wechat users spending a lot more time on it. Maybe in the future, we will not only live in wechat moments, shop in mini programs, but also play in mini games.