The National Day holiday is over in a blink of an eye, and I believe many people still want more. How did you spend this holiday, whether traveling or staying at home is a rare opportunity to relax. In the meantime, live streaming has become more and more closely related to our lives, affecting all aspects of us.
A number of tourism websites have launched the product of “live broadcast + tourism”. Through live broadcast in well-known scenic spots across the country, people can share their personal experiences with hundreds of millions of viewers in front of their mobile phones at the first time. Live broadcast has gradually become the second step of [

weibo
The new life style after the circle of friends.

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In this Internet era, it seems that there is nothing that cannot be live broadcast. Live broadcast + tourism has been repeatedly verified by the market as one of the business models with great potential.

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And other tourism websites have tried “tourism + live broadcasting”, hoping to break through the limitation of time and space, break the traditional platform can only rely on pictures and words to describe the single sense of tourism, to achieve immersive, wySIWYG experience of the moment.

Short videos and live streaming have also become key channels to influence consumers’ shopping decisions. The National Day plus the Mid-Autumn Festival 8 days holiday, there is sufficient relaxation rest time, superimposed on the current gradual recovery of shopping desire, the National Day golden week will become a consumer golden week without doubt.

In the first half of 2020, e-commerce live broadcasting, as a typical representative of new business forms, has become one of the Internet applications with the fastest development momentum. As of June 2020, China’s e-commerce live streaming users reached 309 million, up 16.7% from March 2020, making it the fastest growing personal Internet application in the first half of the year.

The reasons why e-commerce live broadcasting can have a wide audience are as follows: on the one hand, the platform guides users to increase the transformation from passive consumption to active consumption; On the other hand, information explosion, time fragmentation of users, fan effect and herd psychology and other factors lead to their tendency to make fast, accurate and stable consumption decisions.
Develop a televised shopping source, core functions are these: video program module: except those representative live outside the window, the control module also includes video storage (playback storage), if open the short video window on the service platform, it should also include video release and free download function, also has hidden in the background video recommended management action

(Judged by charm value and attention value), video approval (overconsideration) effect, etc.

Information program module: the key of this control module includes video barrage push function, private chat function, chat function, system software message reminder function, etc. If photos or videos are added, the “wechat Circle of Friends” that presents the elegant demeanor of network anchors and customers in one-to-one live broadcast can also be classified into this control module.
Product display function: The online celebrity anchors directly show the commodities of e-commerce, so that users can know the actual effect, which can stimulate their desire to buy, and users do not have to worry about the fake buyer show.
Order management: This function is generally placed in the background of the mall, which contains the ordering time, number and classification of customer orders. The mall operators or anchors can check the options of payment, submitted, pending, shipped, completed and refund in this module.
Stores and malls: this feature including custom live shop name, ICONS, introduction and background of the page and other decoration function, if there is a mall background matching module, also contains a list of goods at the front desk, backstage import of goods, information, brand classification, shelves, such as search, empty shelf management functions.
Online consultation: Just like Alibaba, the shop as the front desk also needs to open up a consultation module (chat window). In addition to asking prices directly in the live broadcast room, this function can provide more perfect and formal consultation services. The audience can talk with the operation or anchor of the mall to get more commodity information.
Payment management: including online bank card payment, wechat, Alipay and other tripartite payment methods, as well as member recharge function. The payment of live broadcasting system with goods generally shares the same entrance with the recharge of live broadcasting platform, so there is no need to do secondary development.
Distribution management: this function is generally placed in the background of the mall, including the record of adding and deleting logistics distribution companies, and display the distribution table and price list of the logistics companies we have cooperated with.
The increment and opportunity brought by the source code of live streaming e-commerce mainly lies in improving the efficiency and reducing the cost of the industrial chain and bringing new opportunities to participants. There are several groups of participants that have more opportunity to benefit: the first group is the head platform side; The second category is the emerging brands that seize the bonus period of live broadcasting and have strong supply chain capabilities. The third category is mature head MCN institutions and third-party service providers. In addition, the pandemic has triggered more
B end live demand, live e-commerce source B2B ushered in a new round of outbreak period.

In the first half of 2020, e-commerce live broadcasting, as a typical representative of new business forms, has become one of the Internet applications with the fastest development momentum.

The source code of live broadcast will improve the efficiency and reduce the cost of the industry chain, and bring more participation points to participants, among which the head platform and participants who seize the bonus period of live broadcast will be the biggest beneficiaries.