On the first Friday of 2018, just after 7pm, two top fights, three Cheesy superheroes, three Million battles and four Million Heroes took place in just three hours.
Another live feed?
“Summit” is not the first time live streaming and its spin-off products have flooded the screen. In fact, since live streaming has become a magic weapon for Internet products to attract traffic, it has set off a wave of draught after wave:
In 2016, live streaming broke out, including online celebrity live streaming, game live streaming and e-commerce live streaming. At the beginning of 2017, the online werewolf killed fire all over the circle of friends; In the second half of 2017, PUBG became the new favorite for live streaming; At the end of 2017, online doll grabbing swept the screen; In 2018, we can see the super high iteration ability and infinite imagination space behind the live broadcast products.
As one new live gameplay comes out quickly and is soon replaced by the next hot spot, users become less tolerant to new stimuli. We can’t say exactly how long live-streaming will continue to be popular after the money is spent, but we continue to see innovative applications of interactive live-streaming in gaming, social networking, e-commerce and other industries.
The market of live competition has just taken shape, and the current product form is still very preliminary. Entrepreneurs who have entered and have not entered should consider the 2.0 form of live competition products.
Live competition scene pain points and technical pits
1. High concurrency of millions of users
According to the rules of each competition, there are only 3-4 questions per day. At present, the average online number of punding Conference, Cheese Superman and Watermelon Video Million Hero is up to 400,000, and the highest online number is up to 1 million. The Spring Festival will usher in a new peak. A stable, highly available, flexible and scalable technical architecture is required to support massive online users at the same time.
2. Ultra-high real-time requirements
One of the biggest concerns for players who have made it to the top of the game is the delay: each question has only a few seconds to answer, and every extra second of delay affects the experience. And as the prize pool rises, the likelihood and incentive to cheat increases; Once there is a large delay, some participants may use the delay to cheat, causing losses to live competition products. Therefore, in order to ensure fair and just competition, the delay of live broadcast should be reduced as much as possible.
3. Audience experience optimization
In the tense game process, any lag and crash of playing video will greatly affect the user experience, so a stable and high-performance player is very important. Under weak network, it is necessary to reduce the lag rate by adjusting the playback strategy; In the case of network jitter, the time delay can be reduced by dynamic frame catching. When running for a long time, it can maintain sufficient stability, high efficiency and low power consumption.
Live competition 2.0, how can the late mover gain an advantage
We just mentioned that the market of live competition has just started, and the current product form is still very preliminary. Only by thinking about the potential product form in the future can we stand out from the competition.
Group answers to increase player stickiness
At present, some players have started to spontaneously form a “folk” answer team through wechat voice. The answer team will fight together, quickly share answers, and then split the prize money equally after reaching the top. Instead of letting players make efforts to form groups offline, it is better to directly support the new method of “group answer”, allowing users to form groups to answer questions together through real-time connectivity, which will greatly increase user stickiness of live answer App and form the social characteristics of live answer App.
Stars join to improve the viewing of live broadcast

It is reported that at present, many live broadcast contest apps have signed stars. Whether it is hosting by stars or inviting several stars to participate in the contest or interacting with the frame, the viewing quality of live broadcast can be greatly improved. Many users, even if they have no motivation to participate or are eliminated midway, will watch the contest because of the participation of stars.
Friends even PK, longer immersion time
There are only 3-4 live contest App activities, but in other times, players do not have the impulse to use live contest App, and a player will not use the App for more than 1 hour a day. So how to keep users immersed in the App for a longer time? If you can launch your own challenge, and friends even PK answers, compared with the brain, that in any spare time can play with friends and relatives, so there will be more users immersed in the time.
Only by constantly exploring new ways of playing can live competition continue to be popular. The above three new ways of playing can make the user more loyal, the game more interesting, and the use of longer time, and behind can support these new ways of playing live competition 2.0 is the interactive live broadcasting technology of Lianmai.
Seven Niuyun live competition solution
Entrepreneurs should participate in the live competition, not only to Hold the mass of high concurrency, provide ultra-low delay smooth playback experience, but also to create new product play, to form differentiated competition. This puts forward a severe test to the technical ability and development speed of entrepreneurs.
Qiniu live cloud has been tested in the live broadcast war for the past two years, serving famous live users such as Panda Live, B station, Dragon Ball, beauty and so on. In order to facilitate developers to quickly launch live contest applications, we have specially provided live contest solutions.
1. Live cloud: hundreds of GIGABytes of concurrent, hundred milliseconds of delay
In addition to supporting the standard RTMP live streaming service, we also launched a variety of lower delay live streaming solutions, which can help customers reduce the delay to a minimum of hundreds of milliseconds.
, unlike traditional show kind of live, live to correct will appear in a short time, a large number of audience application and play a stream at the same time, with 500000 viewers, 1 m rate, for example, it can produce 500 g bandwidth, for lack of experience in related development, there is no enough bandwidth for the companies and teams reserves, is a very difficult thing.
After years of deep cultivation in the field of live broadcasting, in the face of such high concurrency scenarios, we have strong capacity to expand and rich experience in processing.
2. Interplay with the mic
7 Niuyun’s Limai SDK can further enrich the gameplay of the competition scene, such as:
- With the app connected to the mic, friends can answer questions together or connect with other viewers
- With circulation push, star answer questions, and host interaction process, can be transferred to the majority of fans and audiences
3. Player SDK
The quality of the player is an important part of the live answering experience. Qiniu player SDK is a self-developed cross-platform player, which has made a lot of optimizations for live broadcast scenes. The inclusion is small, the initial opening speed is 200ms, and the resource occupation is very low; Exclusive self-developed dynamic frame catching strategy can effectively reduce the lag rate. Thousands of days of live verification, stability and compatibility are second to none. ** Qiniu Cloud Player SDK is shown in the figure.

Instant messaging
Instant communication is also an essential part of the live broadcast contest scheme. Since most of the live broadcast users have developed or integrated IM systems, Qiniu’s live broadcast contest scheme is not bound to any IM service and maintains zero intrusion on existing projects. For customers who do not access IM, we also have a stable and available SDK for quick access and use.
Livestream answering is not just about “throwing money”. For entrepreneurs, more original new ways and cash modes will be their main competitiveness in the era of livestream answering 2.0. In a world of fierce competition, reliable technology suppliers are the bedrock of new ideas.
Qiuniuyun live answering solutions can help customers quickly build robust, reliable, low latency, high concurrency live answering system, so that customers can focus on business and market, provide differentiated services for users, and win precious competition time. The Gleason’s new live competition solution has been officially launched
Follow the public account Qiniuyun for more information