On October 20, Tmall Jiang Fan announced a new feature for singles’ Day 2020: the pre-sale will start on October 21, and customers can pay a deposit and then pay the balance between November 1 and November 11. Singles’ Day will become a “nunchaku”.

** live with goods boom, in this year’s Double 11, will become an important way for most businesses to promote. 阿鲁纳恰尔邦
As we all know, li Jiaqi broadcast for more than 7 hours, more than 2 o ‘clock in the morning, a total of 161 million people in the live broadcast, can be said to be the epitome of live with hot goods. Fragrance to the search engine Baidu home, baidu directly ready to move for many years and not the e-commerce dream to activate!
Recently, Baidu APP launched a “shopping” channel, which includes two sections, “Talent live” and “Discover good Things”. The products sold include electronic products, daily necessities, fresh fruit, beauty and toiletry, clothing and home decoration and other hot e-commerce products.
After many years of hibernation, livestreaming with goods finally became the leading role in this year. As the first step, the development of live delivery system should not be ignored.
What are the key points of the development of live delivery system? 阿鲁纳恰尔邦
Mall platform docking: Most mall live broadcast platforms embed live broadcast function modules on existing mall platforms, while the traditional mall system development industry is relatively stable and tends to template development. It is not difficult for strong technical teams to achieve the combination of the two.
Payment system: Whether for the mall platform, or for interactive video broadcast, payment system is essential. In many cases, users will directly enter the shopping interface in the live broadcast room or give rewards to anchors, all of which need the support of a perfect live broadcast system.
Interactive link function: mall live is different from traditional TV shopping live. It is two-way interactive. Anchors and users can discuss products with the help of video link, which is much better than the one-way output of product introduction by the host of TV shopping live.
High concurrent load: mall live broadcast platform, especially in the new product release conference or shopping festival and other scenes, the number of users will be very large, for the mall platform is a challenge, for the instant high concurrent in the studio is also a challenge.
** Live delivery system development features **

1. External chain function. Like the short video, link jump can be realized by opening the three-party shopping platform, and shopping activities can be carried out by entering the shopping platform through the shopping cart in the broadcast room.

2. Shop functions. To realize the operation of multiple stores, qualified anchors can choose to open stores, introduce fans into their own stores through live broadcast to check the goods in the stores, and can purchase, place orders, refund and return goods. Build a live selling platform to realize store operation, and the owner can also realize commodity listing, management and promotion from an independent background.

3. Data analysis. The development of live delivery system must support data analysis function, so that shop owners can flexibly analyze the data of orders, commodities, buyers and usage habits in a multi-dimensional manner, and carry out real-time data analysis. The platform can analyze data such as shop owners, anchors, fans’ rewards, purchase orders, and daily, monthly and annual active volume of the platform to achieve better operation.

Behind the development of live broadcasting delivery system reflects the change of people’s consumption concept, and the sales threshold of products has become lower.
Now, live tape market is more and more mature, into the bureau is now, now or never.