App marketing is an important factor in whether App can be downloaded, registered and used by a large number of users, and ultimately successful. App marketing channels include App stores, advertising alliances, mobile App media, mobile App forums, etc. With the continuous optimization of basic hardware services, the breakthrough popularity of intelligent terminals has laid a huge user base for the mobile Internet, and a variety of wonderful APP applications have provided a power source for the development of the mobile Internet. Mobile users spend 47 percent of their time on new applications such as games, social networking and so on, with the average user having more than 20 apps on their phone, according to data from the Research firm.
Take the ios app as an example:
The most effective marketing means: ranking, free and limited, ASO optimization, volume change, specific types of products can make good use of weibo marketing.
In addition to payment, another value of users is communication. Most products (except social products) are spread by users only because of the quality of products, which have high requirements. The most simple and practical way is to set the threshold for users to share.
Preparation before application operation:
(1) ASO (App Store optimization) preparation
Application weight Possible influencing factors: application usage (open times, stay time, retention rate) New applications, or just updated will have special weight, download status, number of reviews, star rating.
Factors that affect search results: title (255 bytes), keyword (100 bytes), paid plug-in, developer, Chinese characters count as one byte, you can list all the competitors’ brand words, the description has no effect on search results.
(2) LOGO optimization
Logo is the factor that has the highest impact on click rate, which directly affects the height of products. Tools are mainly made of solid colors, with 2-3 main colors. It would be great if there are objects in life as a reference.
(3) AppStore detail page optimization
Description, display five lines, the first three lines are the most critical, have a certain impact on user conversion, and most channels will require to add their information in front of the description, although it is a pity, but can not be stingy.
Take screenshots, highlight core features and add some description, not just screenshots.
Reviews, usually three to four times as many stars as reviews (unless there are appstore reviews in the guide section), are by all means swiped, but not too swiped.
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