Lainey
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A good mobile product should have a solid user entry strategy.

one

Take a product from sketch to design to rough development in a week. Ready to launch with confidence, your team is in high spirits. At this time, a voice in your heart asks you: can this product succeed?

The user entry experience has a lot to do with the success of the app. If you do it well, people will try it again. And do not do well will directly affect the product in the heart of the user satisfaction value.

Good entry design is valuable in attracting users, bridging the gap between what they expect the product will help them achieve and what they can’t.

“The value of a product is demonstrated when a user feels effortless the first time they use it.”

two

The framework of command behavior needs to be strategically contrasted with two aspects of the user entry process to better understand the effective user entry process for mobile product design.

The guiding action framework is based on strategically comparing two building blocks of the user onboarding process:

Guide element

Guiding elements are your best friend. Whether it’s comments, templates, or other forms of replication, use the lead-in page to effectively communicate how to use the application so that you can discover its core value and begin to draw users in.

Some of the most popular bootstrap elements:

  • Splash screen
  • Welcome screen (with core function description)
  • annotation
  • permissions
  • Explanatory model
  • Video on

It’s hard for people to use your application again if they don’t immediately understand the core of your application.

Several commonly used boot pages

The behavior

Nir Eyal’s hook model says that the actions someone takes in a product are triggered by carefully designed elements of persuasion. Ideally, these elements are a combination of motivation and instructional content that gives the user a reason to perform the task and knows how to do so.

“Users need to know immediately, how do you get the most out of an application?”

When it comes to action elements, consider strategic design elements: a clear call to action and appropriate visuals as user triggers. The smallest arrow can make a big difference. Instructs users on their correct track. Rather than guessing whether they should click or swipe, users will feel encouraged to take action.

A few examples of behavior elements:

  • Sign in
  • registered
  • Allow access to
  • Actionable tooltips

A few examples of behavior elements

In any process set up for users, guiding elements and behavioral elements are used together to guide users to experience the value of the product. How these two types of elements are combined depends on the purpose of the screen and the overall logic of the entry process.

Some typical examples of application screens might be:

  • Browse the main features in the app
  • This section describes the best operations in the APP
  • Collect basic user account information so that the app is tailored to the person using it
  • Explain a feature while allowing users to experience it, making it useful and interesting

Upload app functionality: Show users the functionality of your app and offer to look at it and know what to do, or for a small amount of money

“Make the core value of the app visible every time you use it.”

Now is the time to evaluate how to use guidance and behavior elements.

When people first use an application, it’s hard to see the core value of the application. Therefore, the user entry process is responsible for getting that person back on track and on to the next process.

Based on this premise, we realized that we had two main areas: the entrance section and the infield section

Entry of external products

What is the path for someone to download and use an app without gathering minimal information about the product and believing its promise?

Once the user enters, it’s time for the user to experience them. But it all starts with the first time they use the product, or what we call the product entry stage. Before using a product, they usually read about it on social media or on the product website or App Store. So in the first contact, users have a certain understanding of the product, directly jump in the first stage, and this is only the first step for novice users to get started.

The first step for novice users

What’s the experience when you convince someone to download your app and then they open it for the first time?

This is the second step for new product users.

Method 1: You can use several guide elements (nice visuals and copy bits) and behavior elements to acquire users in your application. Show users the most compelling advantages of an application in a well-designed screen, and encourage them to try each step on their own.

Method 2: Clearly share your information with users, which will pay off in the long run. Use guidance elements to make your intentions clear, and behavior elements to point users in the right direction.

If you want to build interest in your users and encourage them to give your app a chance, you can try going into the second major area of user entry.

Admission of internal products

When users enter the application directly, they expect feedback from the previous entry phase. You don’t want them to get lost, you have to tell them where to go next and why.

Instagram does a great job of explaining the benefits of allowing access to photos and microphones and giving you choices.

The focus of the entry process should be to guide the user to the application’s core value functions. Help them see how the app improves things they do repeatedly, or how fun and interesting the app is. By doing so, users will be more open to discovering more features of the app at once.

Let’s look at a few examples of how the admission process leads users straight to the core functionality of the app.

With social applications, people expect to be able to communicate with their friends as quickly as possible to identify new features. Is it equally important to determine whether the core feature of a product is the ability to chat with friends and family, or to set up a user’s profile? Show users how to set minimum information fields and how to add friends (with the option to import contacts) so they can chat freely. And then it goes through your fingers.

“A good entry process will lead new users to the app’s core value features.”

For calendar applications, it’s all about how the product organizes the user’s schedule. Allow users to import or synchronize existing calendars and events from other platforms if needed. What are the design features of this calendar? How is the plan analyzed? What customizations are available for different types of events?

For photo editing applications, show the user how simple the process is to operate. Users can select images from camera roll or take photos live, follow the editing process using guides if necessary, and eventually share them. For people using photo editing apps, a smooth editing process is just as important as the quality of the product.

A good mobile product should have a solid user entry strategy. Without limiting yourself to the product itself, start planning by taking a close look at the core features of your app, whether it’s an app AD or an on-board screen, all content must be valuable for promoting the product and its features.

 

Translator: Lainey

Since the link: https://www.invisionapp.com/blog/user-onboarding-framework/

Translated by @Lainey Everyone is a product manager. Reprint without permission is prohibited.

Photo from PEXELS, based on CC0 protocol


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The user to enter