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Speaker: Feng Yuyan — General Manager of Tencent Cloud Transportation Cloud
Background: On May 23-24, Tencent’s “Cloud + Future” Summit with the theme of “Huan Qi” was held in Guangzhou. Leaders of government agencies at all levels in Guangdong Province, academic experts in the industry at home and abroad, industry giants and technology giants discussed the innovation and development of cloud computing and digital industry on the scene.
Feng Yuyan, general manager of Tencent Cloud Transportation Cloud, shared the theme of “Intelligent Transportation Cloud based on Big Data and Artificial Intelligence” at the Cloud + Future Summit. The following content is compiled from the speech.
Feng Yuyan: Good afternoon! Today is a great honor for me to use cloud + future annual summit, for the first time for everybody introduced tencent wisdom traffic so a solution of cloud, also hope that in the hot afternoon can bring a cool and refreshing, also hope that more cooperation partners, including just introduce the four dimensions in the map service figure these new partners, Can work with us to promote the development of China’s intelligent transportation industry.
Now I would like to introduce our traffic cloud solution.
In fact, Tencent has been doing transportation for a long time. For example, From Didi Taxi to Mobike, from Tencent Map to city travel, Tencent’s layout in the field of transportation is all c-terminal services, or the mode of playing the Internet. Facing the majority of transportation enterprises and users, we have not a deep solution. Since the Internet + 2015, we began to deep in this area and after three years of time, I can proudly announced here today, tencent has entered the field of the intelligent traffic, willing to through our technology and services, and partners together, don’t put the traffic as a stunt, but in fact do the fusion of technology and industry, To provide better travel services for the industry and passengers.
Our idea is to make transportation smarter, which is our vision for the future. Tencent Traffic cloud in order to achieve this vision has also made a great plan, you see the fields I wrote above, the summary is: flying in the sky, running on the ground and swimming in the water are the fields involved in our intelligent transportation.
How does Tencent plan to do intelligent traffic? We still hope to make use of our strengths in cloud computing, big data and artificial intelligence. After talking about artificial intelligence all day today, you may have heard a lot about it, but I don’t want to talk more about artificial intelligence. We are based on cloud computing, big data and artificial intelligence. With partners to build the subway, bus cloud cloud, cloud, air transport, airport logistics industry such as cloud of cloud, at the same time in each field mining industry more common application scenarios, according to different scenarios to launch precision marketing, wisdom, security, and so on a variety of travel plan, to enrich our application, improve the traditional application scenario.
Why is the word “wisdom” added in front of the intelligent transportation cloud? It’s an overused word, but I haven’t figured out what I’m going to do with smart transportation in the future. How do we determine that a traffic has reached the level of intelligence? We set 5 indicators, the first is comprehensive perception, the second is intelligent analysis, the third is able to predict early warning, the fourth is able to make quick response, and the fifth is able to make multi-department collaborative decision. As long as these five aspects are achieved, we consider the transportation service and transportation as a kind of intelligent transportation.
In order to realize the specific experience of these five aspects, we believe that there are six important methodologies. The first is that the situation awareness of travel should be intelligent, we should be able to fully perceive what the current situation is, the situation of equipment, the situation of logistics, and various other situations, such as the situation of aircraft. The second is to let all of the data visualization, and the third is to let all relating to the transport facilities resources LianWangHua, we are able to connect it to come in, the fourth is to realize the refinement of transportation enterprise internal management, the fifth is to realize the personalized service to passengers, the sixth is to put all of the information infrastructure cloud, To give it the flexibility to deliver the level of computing power and artificial intelligence that we want.
In the field of traffic, the application of new technology is clearly our wisdom traffic implement a foundation, we believe that the four new technology can help to promote the development of transportation, the first is the Internet of things, tencent also recently announced a larger iot plan, through the Internet we can achieve a variety of wide access to transportation facilities. The second is the large data, it can through the cloud computing platform, the data of departments, interconnection, make they can at the third level up together, the third level is now popular micro service architecture, through the service architecture we can build more Shared services, the way we can use the building blocks the wisdom innovation goals at any time. The fourth is artificial intelligence, which makes all the processes more hands-free and more automated.
What WE have just said are all ideals and theories. Back to reality, Tencent’s intelligent transportation has been trying for many years. We hope to add some wings to transportation through big data and artificial intelligence technologies. Let’s take a look at what the level of traffic might look like with wings.
First of all for the transportation industry, the most important should be safety. How to ensure safety? We have many means and developed many scenes. The first is based on artificial intelligence. We can do intelligent analysis of videos and security monitoring. With an example, we at airports and high-speed this kind of public transport hub, in its station and the entire hall inside so many people walk in here, we according to the requirements of public security, to identify some of the key to prevent people from the inside, such as drug abuse, petty theft, and the national wanted criminal suspects, by people in scouts, one is the number of people, the other is not, Through our intelligent video analysis, it can be quickly identified in a hall. There have been many successful cases in this area in Panyu, Guangdong Province. Third, it is very important in the field of transportation hubs to verify the integration of passenger tickets when boarding flights at airports.
Second, safety first is embodied in the stream of people, traffic, and researchers gathered themselves together, and all this is some of the hidden trouble, how to quickly identify the security hidden danger, tencent maps and our urban computing services, combine the two, you can see my picture, this is our guangzhou local station, Guangzhou railway station’s flow distribution, real-time crowd gathering situation.
This is the more detailed statistics we did for some of the stations based on traffic location and personnel attributes. Like his age, what he likes. It can be viewed from multiple angles, such as on and off the field, as well as the trends and distribution of its personnel.
In addition to safety, transportation enterprises also care about their own operating conditions and operating efficiency. Based on the means of big data, Tencent has a RAYDATA big data visualization product, which can be used in various occasions such as operation analysis, command and dispatch. Below, you can take a look at a demonstration we made for The Capital Airport. This is a chart of the new airport, for a transportation enterprise, it focuses on various aspects, can be placed in the diagram, very precise and intuitively to show, you can go to a different data to be obtained, such as logistics readiness, and the situation of the station parking lot, there are the following bus stop, and when to start out, I’m not going to go through how much time we have to go, and the various slots, and the flow of people inside, because this is a long video. We can customize such a big data visualization interactive tool based on Tencent game engine for each transportation enterprise, which can help you conduct operation analysis.
In addition to operational analysis, transportation also involves our government regulation. Government regulation to a macro understanding of my people from migrating to which city, which city with what traffic tools, at what time will be explosive growth, for policy and practical deployment of the police, this picture is our bureau of guangdong province for 2017 Spring Festival transportation analysis diagram, we did a lot of such analysis, It analyzes the population migration during the Spring Festival travel rush and the different means of transportation used, as well as the number of people going to different cities.
At present, another popular application is no parking charge. Based on the recognition technology of deep learning, we can realize no parking charge on expressways and parking lots at airports through our wechat payment interface.
In fact, now there is another demand for transportation enterprises, that is, precise marketing and revenue expansion. Airports are not satisfied with passengers just passing through them, and airlines are not satisfied with passengers just buying tickets to take their planes. What do they want to do? They all want to do Ctrip, want to sell more services to these passengers, provide them with more personal service, sell more products. Tencent is able to provide these enterprises with more accurate passenger data analysis through our comparative advantage of people reach, and through a closed loop marketing tool, including AD delivery, to help them identify passengers. In one case, if you are now a gold card customer, your machine from the capital airport to guangzhou baiyun airport, you walk at the capital airport VIP channel, but in the baiyun airport just born is nobody knows you’re a VIP customer, so the baiyun airport can’t give you a better personalized service, so that the next time you are willing to walk from here. Our tools, in conjunction with airports and airlines, can provide this tracking and identification service.
At the same time, we also provide a series of marketing methods and facial recognition member management system for the shops in the airport. If we find that he is not our member through facial recognition, I can push some promotional information for him to enter the member, so as to expand his business scope.
I put the whole tencent cloud above about intelligent traffic planning to do a simple introduction, in this respect, we also have a lot of rich practice, including our big customer, you later high total also introduces sinotrans and our cooperation, and catic letter, Air China, and so on transportation enterprise, in all sorts of depth cooperation with us. Just now, I introduced the Spring Festival travel analysis of Guangdong Provincial Department of Communications. We also conducted big data command and ticket price forecast for airline companies. We also used artificial intelligence to help sinotrans realize the rapid entry of warehouse receipts.
In a word, in the era of digital transformation, Tencent hopes to make more friends through this release, so that we can contribute to the cause of intelligent transportation in China.
Question and answer
How does AI empower logistics?
reading
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Has been authorized by the author tencent cloud + community release, the original link: https://cloud.tencent.com/developer/article/1140854?fromSource=waitui
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