Baidu, the world’s largest Chinese search engine (Chinese website), how to use hundreds of billions of traffic, how to make the rapid rise of enterprises under the general trend of artificial intelligence, Baidu AI intelligent information flow application has been launched nationwide since July.
On July 4, 2018, Baidu intelligent mini program was officially launched. Baidu AI Developer Conference was held in Beijing National Convention Center. At the meeting, Dr. Shen Dou, vice president of Baidu, general director of Baidu APP& Information flow business system, released Baidu intelligent small program.
He began with Tim, the father of the Internet, saying, “This ID for everyone” to emphasize that the Internet should be open and equal. However, the current situation is that traffic is concentrated to the head APP. Giant companies try to provide diversified services to keep users in their own system and not to use other system services. The small program ecology created by different platforms forms a separate Internet ecosystem between each other. It is difficult for a single platform ecosystem to meet both the main needs of users and their peripheral needs. Users will download multiple platforms, and developers will iterate on multiple platforms. Baidu small procedures to solve these needs to develop pain points. Baidu intelligent small program features: more natural, more intelligent, more open.
More natural: Build a natural user experience system to create the best mobile experience in the AGE of AI.
The conference to illegal query small program as an example, from the case can be found that the main entrance of Baidu small program in Baidu APP personal center, search bar, information flow these three. This is in line with baidu APP “search” positioning. Wechat starts from “social”, and the mainstream entrance announced at present is shared by wechat chat. If the service can be searched directly from the search bar, the user can omit to know the name of the applets that provide the service.
In comparison to the search bar entry, wechat users can search not only for content but also for functions by searching yizou in March 2018. Search for “accounting”, “weather” and “vote” will jump to the corresponding small program. “Service Query,” which opened in April, supports fuzzy search as well as precise search. On the eve of 618, wechat users can directly access jingdong mini programs through wechat Search. Therefore, Baidu and wechat in the search entrance difference is mainly in the flow entrance size difference.
Smarter: AI capabilities are universally beneficial, putting developers back on the creative track of business understanding.
The main feature of Baidu smart mini program is to connect Baidu mini program to Baidu Brain 3.0, which encapsulates Baidu’s existing AI capabilities into components that developers can invoke with only a few lines of code. AI capabilities can also be customized. In the conference, chimelong Zoo small program as an example, the use of AR technology during the tour to achieve interaction with wild animals. At present, alipay and wechat applet are not connected to this technology, but from the technical point of view, there are no technical difficulties for the two companies, which is probably due to low user demand.
More open: the first open ecology in the industry, breaking the island to build prosperity
Baidu Smart small program will be fully open source in December 2018. Baidu smart small program, which is planned to be launched, can be connected to the APP of Baidu system and the APP of relevant partners simply by modifying the code, thus forming an open ecology. At present, cooperation with Ctrip, 58, B station has been reached.
Baidu smart mini program directly opens all traffic of Baidu to developers, including all traffic of Baidu “Search + information flow”, in addition, traffic of Baidu maps, Baidu mobile assistant, Baidu Post Bar and other Baidu applications can be opened to developers.
User experience can be as close to Native App as possible. Therefore, Baidu intelligent small program has also optimized user experience as a core.
Baidu Smart mini program will provide more than 60 AI interfaces and more than 20 NA components for developers, including voice, text, image and face recognition.
Baidu intelligent small program: technology assistance, traffic support, AI empowerment, ecological opening.