Last time xiaobian explains “content communication rules in the new media era”, presumably some friends have tasted a lot of sweet, today xiaobian tells you is the psychological analysis of reading in the new media era, we only clearly know the user’s reading psychology, in order to do a better job of content services for users. What is the reading psychology of users in the new media era?

Seven characteristics of reading psychology in the new media era

A, I want to know is faster than others Both Chen Lin, guo degang Cao Yunjin, whether the mi was an anecdote, or fellow is bought, all news users want to know is faster than others earlier than others, because he wants to send his thumb up, let others circle of friends because he is the first time sent to each group, In a so-and-so how what the comment, and then caused a stir in the group, which is the source of his superiority of satisfaction, almost everyone wants to be friends in the message’s got talent, why a lot of hot you a little bit of late, reading can have so big difference, if late, the user has embarrassed to friends again.

Everyone wants to be a news expert in their circle of friends. As a content provider, you should always think about how to do information services for users faster, you achieve users, users will achieve you.

I need to know more than others So you only know that Wallace huo and Ruby Lin are married, do you know about their love? Do you know what Hu Ge will do if they get married? Do you know who the A-listers were at the wedding?

You don’t know it, I know it all, and this is one of the sources of user superiority. Individuals are eager to become the gossip and knowledge in the circle of friends. As a content provider, you need to keep one word in mind when producing articles, “one-stop solution.”

The era of new media is also an era of personal rise. People’s desire for expression is getting stronger and stronger, and more and more attention is paid to personalized expression, especially young people, sometimes even in order to be different from others, which is also the reason for the flowering of new media.

People’s desire to express more and more strong, and more and more attention to personalized table. When writing an article, you can express boldly, love and hate clearly, express from many angles and express from many viewpoints.

Four, I want to read interesting, useful in the new media environment this useful generally refers to the explicit useful, or called utilitarian reading. For example, the article “How to start wechat headlines, here are 10 ways, Learn 3 and you will make money” and the book “Behavior science”.

In this high-speed society, everyone’s time is limited, everyone’s time is more and more valuable, therefore, who can help users save time is to win. The best solution for content producers is not to let users stay with you for a shorter period of time, but to provide users with more information per unit of time; In the same information on the premise of faster access to users.

Users are becoming more and more picky. When the supply exceeds demand, when the supply of content producers’ vision exceeds demand, users become the master. You are not satisfied with just writing well, but you have to let the master look cool.

I want to Have an Equal Dialogue with Authors Users increasingly dislike what writers in traditional media write about. Why? Did they write bad? No! Because the traditional media people are a little arrogant, or call the mentality of party A high, by all parties begged to write articles, attitude is also high. Content producers should get rid of the “party A mentality” of traditional media and at least have equal dialogue with users

Such reading psychology actually has its historical background. To put it simply, science and technology are becoming more and more developed, and the speed of society is getting faster and faster. On the other hand, what about reading psychology? Stratum solidify is serious, gap between rich and poor is bigger and bigger, because this person is more and more utilitarian, more and more anxious, more and more lonely, be short of what fill what next, be short of what love bask in what!

Article source: first rise network, reprint please reserve source