Even if you are not a zhongtai manufacturer or a zhongtai user, as a zhongtai market follower, you must have heard of business Zhongtai, data Zhongtai, technology Zhongtai, marketing Zhongtai, financial Zhongtai, financial Zhongtai and communication Zhongtai and many other terms. Have you ever wondered: how there are so many kinds of center stage, this way of naming right? A middle stage corresponds to a market segment, so how about the scale of these market segments? Which market segments will be hot in the future?

If you have such doubts, then congratulations on reading this article, because it will answer all of them!

Haibi Research Institute, together with China Software Network and China Software Industry Association, released the 2021 China And Taiwan Market Research Report on June 8, 2021, hoping to answer some questions that have puzzled the industry for a long time through in-depth research on the China and Taiwan market. For example, what is the definition of Zhongtai, how to classify Zhongtai, what is the positioning of Zhongtai in digital transformation, who is the target customer of Zhongtai, how big is the scale of Zhongtai, and the future trend of Zhongtai market, etc. This article extracts part of the report to clarify the classification method, current situation and future trend of the middle Taiwan market segment for readers.

First, the three classification methods of the market segment in Taiwan

“In Taiwan market subdivision” this seems to be a simple problem, in fact, contains the nature of Taiwan. The logic behind this problem: to have the definition of zhongtai first, and then according to the definition of zhongtai scientific classification, finally through classification to find zhongtai market segment. Therefore, to speak about the market segment in Taiwan, it is necessary to return to the definition of this essential problem in Taiwan.

There are a thousand Hamlets for a thousand readers and a thousand zhongtai definitions for a thousand companies. Every company’s definition of middle stage is different, and there are great differences and even contradictions between them. Therefore, the market is in urgent need of scientific and professional classification methods. After consulting a large number of data and in-depth interviews with a number of industry experts, Haibi Institute made the following definition of Zhongtai: Organizations encapsulate various capabilities for sharing and reuse by multiple departments. The collection of these encapsulating capabilities is called Zhongtai, which is a new IT architecture.

Since the medium is the set of packaging ability, then haibi Institute from this point of view, for the medium classification as follows. First of all, it is divided according to the dimension of encapsulation capability. If the encapsulation is business module capability, it is business middle stage; if the encapsulation is data capability, it is data middle stage. Secondly, it can be divided into scene level and enterprise level according to the scope of application dimension. Scene-level central stage can be further divided into marketing scene central stage, procurement scene central stage and financial scene central stage, etc. Enterprise in accordance with the industry of the enterprise is divided into retail, financial, and so on, if the data and business cross, you can get retail data, retail business, financial data and financial business, such as more segmented market.

According to the classification above, the Market can be divided into “business Market and data market”, “scenario-level market and enterprise-level market”.

At the same time, In the process of research, Haibi Research Institute found that there is a common misunderstanding among zhongtai manufacturers and users, most of them think that Zhongtai is mainly suitable for large enterprises, in fact, small and medium-sized enterprises are also suitable for building Zhongtai, and has occupied a considerable part of the market share. Therefore, the Market can be divided into large user market, medium user market and small user market according to user size.

To sum up, there are three classification methods for the Middle market segment: “Business middle market and data middle market”, “scene level middle market and enterprise middle market”, “large user middle market, medium user middle market and small user middle market”.

Ii. Status quo of each Market segment in Taiwan

First of all, according to the dimension of packaging capacity, we can subdivide the business market and the data market. Haibi research data shows that data center is more favored by the market than business center. In 2020, the total size of the Central Taiwan market is 9.01 billion yuan, of which the data market size is 5.55 billion yuan, accounting for 62%, and the business market size is 3.46 billion yuan, accounting for 38%. The main reason for the high market share of the data center is that the data center takes effect quickly and its value is easier to be verified, thus being recognized by users.

Secondly, according to the scope of application, we can subdivide the scene level market and enterprise level market. Haibi research data show that the market size of scene level medium stage is larger, reaching 7.57 billion yuan, accounting for 84%, while enterprise level medium stage is only 16%. There are two main reasons for the high market share of scene level in Central Taiwan: (1) Most central Taiwan manufacturers specialize in a certain scene, such as marketing, procurement, finance, etc., cannot cover multiple scenes and the whole scene, its strength is not enough to support the construction of enterprise level in Central Taiwan; (2) The construction time is long, the cost is high, users often use a single scene pilot mode of construction in Taiwan, rather than rashly construction of enterprise level in Taiwan, which will also lead to the scene level in Taiwan market share is high.

Finally, according to the scale of users, it can be subdivided into large user market, medium user market and small user market. Haibi research data show that the market size of large users in Central Taiwan is the largest, reaching 3.88 billion yuan, accounting for 43%, followed by medium-sized users in central Taiwan market, accounting for 30%, the smallest is small users in Central Taiwan market, accounting for 27%. Data show that although the medium platform is first landed in the large user market, but small and medium-sized users are also applicable, and the market size has exceeded more than half.

Three, each market segment in Taiwan will usher in great changes!

Business growth rate is higher than data in Taiwan, the two market share will gradually converge

As mentioned before, in 2020, the market size of Zhongtai will be 9.01 billion yuan, of which the data zhongtai accounts for 62% and the business Zhongtai accounts for 38%. The main reason for the high market share of the data Zhongtai is that the data Zhongtai takes effect quickly and its value can be verified more easily, thus being recognized by users. Sea than research thinks, from the user for the long-term development perspective, China business and data China all have construction necessity, the chase trend future business China, will China market share of converging with data, from the Angle of growth, business market of China from 2020 to 2025 average annual compound growth rate of 67%, the data of China market growth rate of 55%. The proportion of the data center is expected to decrease from 62% in 2020 to 52% in 2025, while the business center is expected to increase from 38% to 48%.

Enterprise-level medium platform more in line with user needs, market share gradually increased

In 2020, the market size of Zhongtai will be 9.01 billion yuan, of which enterprise-level Zhongtai accounts for 16% and scenario-level Zhongtai accounts for 84%. As we all know, an enterprise has multiple scenes, including marketing, procurement and finance, etc. If a set of middle stage is established in one scene, it is not conducive to the sharing and reuse of enterprise business module capability and data capability, and this way breaks the old data island but establishes new data island. Therefore, Haibi Research Institute believes that the enterprise level with multi-scene or full-scene capability is more in line with user needs, and the market share will gradually increase. The proportion of scenario-level mid-stage is expected to decrease from 84% in 2020 to 75% in 2025, while enterprise-level mid-stage is expected to increase from 16% to 25%.

Under the influence of policy, demand and supply, the sinking of the central Taiwan market has become a trend

According to the research Report on China’s Central Taiwan Market 2021 by Haibi Research Institute, the central Taiwan market has become a trend of sinking under the influence of policies to encourage small, medium and micro enterprises to enjoy the central Taiwan dividend, the standardization of Central Taiwan leads to the decline of customer unit price, and the increasing intensity of competition among Central Taiwan manufacturers to find new markets.

The market share of large users in Taiwan will decline while that of small and medium users will rise. It is expected that by 2025, large users will account for about 20% of the Market in China, while small and medium users will account for 80% of the market. The core conclusion is that small and medium-sized users will be an important battlefield for Taiwan manufacturers in the future, and those who get small and medium-sized users get the world.

Four,

** segments the middle and Taiwan market, which is of profound significance to all market participants. ** For mid-taiwan manufacturers, it is beneficial for them to find segmentation track, formulate future strategy, draw product development blueprint, etc.; For medium users, it is beneficial for them to quickly find their own medium type, avoid taking some detours in selection; For other groups concerned about zhongtai, it is beneficial for them to understand the definition of Zhongtai, classification and other concepts, for the dissemination and popularization of relevant information in Zhongtai, which has laid a solid mass foundation for the long-term development of zhongtai market.