The mid-year campaign is in full swing, with major manufacturers and platforms frantically issuing coupons and cutting prices in order to compete for the first post-epidemic e-commerce campaign to boost sales. We can say that there is no lowest price for products this year, only lower prices.
If, ** price war is only the major platform to attract the attention of consumers bait, then how to do this part of the user transformation in the future? How to refine the value of the user traffic pool? ** is what we need to think about seriously.
Help App closed-loop marketing so that all the new pull effect can be relied on
** First of all, ** needs to solve how to motivate them to bring more effective transformation to the platform. However, in the process of attracting new apps, the trajectory of users’ behavior is often beyond the control of the operators, leading to ineffective promotion of many activities and impossible to predict the transformation efficiency.
In order to solve the user operation pain point of App, in the user fission solution launched by MobTech developers, [ShareSDK] can judge the needs of App users through the sharing track of users’ fission time and time again, and use data-based operation as evidence to form a complete user portrait system, paving the way for the later refined operation. Finally, effective transformation precipitation is formed.
Lightweight pull new way users do not have to read too much into the flow of activities
** Secondly, how does ** keep new users from losing their participation in the new link? In conventional activities, many operators use fission tools, resulting in cumbersome process design and unable to effectively fission activities.
The code-less invitation function of ShareSDK can greatly simplify the new drawing process of operators. In the process of performing fission drawing, the background can intelligently match the user relationship, and the invitee can automatically bind the relationship with the inviter after downloading the APP without filling in the invitation code, which improves the user conversion rate and jump rate and optimizes the user experience.
The fission page is easy to operate and greatly improves the activity conversion rate
** Finally, ** When a potential guest receives a new invitation from an old user, he loses users and even uninstalls the App because he can’t find the active page after downloading the App.
In the user fission solution, [MobLink] has cracked this problem. After the SDK service is integrated in the App background, users can download and open the App for the first time, and the scene can be restored, so that all users can directly share the corresponding App page with others, greatly optimizing the activity conversion rate.
Written at the end, 618 big platform for promoting the use of price differential major harvest is a wave of user groups, how to do later refinement operations, will play a play to maximize the value of the stock of the user is the key, with the help of MobTech fission solution, its developers to launch the user can provide more convenient and more efficient for App digital intelligent operation, Help App realize incremental realization.