At the weekend, I had a class on “business model” in Qiusheng Business School. Professor Guo Bin from Zhejiang University gave me a discussion topic that was very inspiring to share.
The market price of a new Pad is 3200, the purchase price is 3000, and the sale price is 1800.
We only discuss possible solutions, for the sake of opening up ideas, not discussing concrete feasibility:
Think about it for 10 seconds…
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Sell others
It refers to “third-party payment”, where the third party bears part of the cost at first, similar to the early customized phones of operators, pre-installed software for major customers, and various forms of advertising.
Sale member
Make a membership system by yourself. Only when you buy a member can you enjoy the membership price (the market price of 1800 and 3200 is greatly different), and then add some value-added services, such as new machine priority and free delivery, refer to Amazon Prime and Taobao 88VIP.
Sell itself
Member price is not member price, from selling the whole point of view, this is drainage, the other is profit, of course, can not let the user only buy drainage.
Sell a hard match
Speaker, earphone, stylus, keyboard and so on, purchase price, membership price, tag retail price are different. This is a common means of 4S shop – the car price to give you a discount, but must add 10,000 boutique decoration.
Sell soft match
Pad software, there are also paid, music members, film members, learning members, and suppliers to negotiate distribution prices, the middle to earn a.
Sell service
Such as App installation, q&A, maintenance, especially for the elderly and time-sensitive users. The original hongtu Sancellular has similar services, door-to-door antivirus, reinstallation system.
Sell financial
Sell insurance, broken screen insurance, extended warranty, with the insurance company back point.
Sell installment, installment, take capital company to return point. Think of auto finance.
Sell futures? To be delivered in one year… Buy some new homes?
Sell many times
Recycling, refurbishment, resale… For example, enthusiasts who are willing to try something new use 1800 for the latest, sign a recycling for a new contract, and then pay 1800 for a replacement machine after the new one, and then sell the old one to affordable users after recycling and renovation.
What else can you think of? Leave a comment.
The…
Iamsujie, former Ali product manager, wrote “Everyone is a Product Manager”, “Taobao ten years of product matter”, “Everyone is a product manager 2.0”, now do entrepreneur services, “Liangcang Incubator” founding partner.