Most of the ideas written here were given to us by one of my teachers, but it allows us to share them in this way, so I’ll just say a few words and ask for your advice.
Zhihu operation is an important way of new media operation. As a question-and-answer product, its most important feature is that even 0 fans can achieve a large number of readers — as long as your content is high quality, can solve problems and useful. The wechat public account, also a new media, can be said to have fans and attention to be read. Think about it, if no one follows your account, no one can see your tweets, and your tweets will remain silent in your account. It will be lonely.
Zhihu’s users are always looking for answers that can solve my problems. If they can solve my problems, they will give you a “like” (gifts are reciprocated). The more “like” and “thank” they give you, the more they will be read, and the goal will be achieved.
And this kind of “attention” will not be silent because of the passage of time, as long as the quality of your answer is higher, the more people like and thank you, it will be in the front, for this question can be “immortal”.
Here we should be able to see, want to operate a good Zhihu account, the core point is — to do high-quality answers ~ that is, zhihu do really meet the needs of customers products. We do operations is not facing users and products?
Everything is not easy, every achievement will condense the wisdom and sweat of workers, how to make high-quality answers? Trust me if I don’t tell everyone, it’s the ink in your tummy as a troubleshooter. The whole process is like seeking solutions to problems from teachers. Teachers who have ink in their belly (can give excellent answers) will naturally do their work well (run well) and gain higher respect (have more awareness and attention). The above is decisive, but there are always some small skills can be made up, today is also here to share with you, but the little woman really just contact, welcome everyone to comment and leave a message to teach me to make up my deficiency.
1, cite foreign high quality data to illustrate the problem: these data are often ignored because of language barriers, but as long as you can discern it, translate it, simplify as an argument, it can clearly explain the problem, and appear lofty.
2. An attractive form of answer: In this age of looking good, looking good is always a plus. And by pretty face, I mean the type of answer that people like. Everyone uses the knowledge hu for a long time, can analyze the analysis big V people, their answer often is the content concise god ridicule, funny funny B story, or is very dry goods dry goods article, touching experience article… At first glance, people are easy to accept you, and then the influence is logical, and the recognition may come more “turbulent”
Almost all of my thoughts are here.
Core: Dedicated to creating excellent brand image for enterprises/businesses on Zhihu platform and promoting the sales of flagship products.
Target customers: enterprises that need to greatly improve their reputation; Businesses that need to significantly increase sales of their products
With 1000+ KOL resources, Zhihu provides enterprises/merchants with powerful content distribution capacity and rapidly increases product sales through services such as top answer, keyword ranking, hot list and continuous content distribution.
The team members
1) Content writing team: Able to deeply understand the brand concept of enterprises/businesses/the performance of each flagship product and write professional copywriting
2) Content promotion group: field KOL agent, and achieve the top answer, keyword ranking, hot list
3) Data group: attract natural traffic likes, likes, comments, favorites, quickly create popular answers
4) Content distribution group: Trigger the distribution mechanism of Zhihu, so that high-quality content can reach and target users quickly and continuously
The service content
Brand promotion of Zhihu, word of mouth marketing of Zhihu, Top answer of Zhihu, Keyword ranking of Zhihu, Hot list of Zhihu
Bottom of the box skills
Continuous content distribution is the most distinctive service. By mastering the principle of zhihu distribution mechanism. Technical means are adopted to trigger the distribution mechanism, and the distribution of grass content is continued. Even after several years, it is still popular content, and accurate users visit and read it every day.
Source: Yunnan Baishou Internet, welcome to share