In the era of mobile Internet, users’ attention is scarce. “How to direct users to specific pages of APP with one click” has attracted more and more attention from students of product and operation.

For example, APP installation advertisements are placed in various channels, hoping that new users can directly enter the activity page when they download the APP for the first time, so as to improve the activity participation rate of new users.

For example, during major operation activities, users can click the link in the text message to jump to the specified details page in the App instead of the home page of the App. If the user has not installed the App, it will jump to the download page. After the user installs and opens the App, the user can still jump to the specified active page. In this way, the user path is effectively shortened, so that users can seamlessly access the App’s new drawing and activation scenes, improve conversion and reduce user churn rate.

Huawei analysis combined with App Linking service can not only provide you with the solution for the above scenarios, but also realize the effect tracking of full-link channel putting, improve the effect of pulling new fission, and improve activity and retention.

What is Huawei Analytics and App Linking service?

Huawei Analytics Kit is a one-stop data analysis capability in HMS Core that supports Android, iOS, Web, and fast applications on multiple platforms and across devices. It provides an integrated industry solution for data collection, data management, data analysis, and data application that fits business scenarios. Help the application to achieve accurate new, product optimization, lean operation, business growth.

App Linking service is a cross-platform deep Linking service provided by HMS Core, which can directly direct application content with one key, and can be used for advertising, targeted activation and sharing, etc.

Example of usage scenarios of Huawei analysis &App Linking:

ø Track the source of APP installation and measure the effect of channel promotion

Combined with App Linking service, Huawei Analytics provides developers with the ability to track the source of App installation and direct App content with one click, helping enterprises accurately measure the effect of attracting new users through various channels, identify high-quality launching channels, and improve the conversion rate of attracting new users.

* Data is simulated

For example, you can create an App promotion link carrying UTM parameters through App Linking, which is used for launching into major global marketing channels. When users download the App through the link and open it for the first time, The Huawei analysis SDK will automatically collect App Linking click events and generate an analysis report. Based on this, you can learn about the real-time click times and users of the promotion link, compare marketing channels and the new scale of marketing tasks, so as to adjust advertising strategies.

ø Efficient recall of users

When pull new into the bottleneck, wake up silent users is obviously more cost-effective.

Through Huawei analysis and App Linking, three simple steps can accurately wake up silent users:

(1) Reasonable definition of silent/lost users: find the inflection point of loss through the user return visit report analyzed by Huawei, and reasonably define silent and lost users;

(2) Explore silent/lost user portraits: combined with path analysis, audience analysis, channel analysis, user life cycle model, silent and lost user portraits, to understand the behavior characteristics of users before silence, whether there is channel aggregation, etc.;

(3) Draw up recall plan: determine recall priority, select recall entry point and plan recall activities according to the picture. Create the activity page as App Linking link, combine with precise touch such as Push Kit and SMS, so that users can directly reach the activity page with one key to realize effective awakening.

Social fission promotes activation and retention

Social fission based on mutual benefit and reciprocity can often achieve good results in drawing new ideas and promoting vitality.

Such as you can design based on App Linking “power led coupons” activities, user A will share to social media activities page, other users are content to attract, click share links to go directly to the App page or App download page, guide its power, forwarding, complete payment or App downloads, promote the growth at the same time also brought the new users.

You can use the retention analysis, page analysis, and path analysis functions of Huawei Analytics to analyze in depth the improvement of the retention rate of users participating in events and the characteristics of the in-app interaction trajectory for follow-up tuning.

For more details, please refer to:

Huawei Analytics official website huawei Analytics DEMO

Obtain the following development guide documents: Android SDK integration document iOS SDK integration document Web SDK integration document Quick application SDK integration document

The original link: developer.huawei.com/consumer/cn…

Original author: Pepper