In the past six months, a flat-chested woman named Papi Jiang has been trending on Weibo, wechat moments and startup circles, becoming the most popular online celebrity on the Chinese Internet. Uh, you think I’m gonna blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah. NO, today I would like to use Papi Jiang’s topic to talk with you about how programmers build their own personal brands. Welcome to add my Wechat DiyCodes to communicate with you.

Before about how to build your personal brand, talk about what is called a personal brand, wikipedia says personal brand is “personal have passed by external image and internal cultivation of unique, distinct, sure, easy to be perceived information collection”, this is really a difficult than code know many words, is better for example, for example, we said “Fenng”, Immediately think of the grapevine, Internet circle Lu Xun, love and hate, Ali black, technical model and so on impression; In other words, when we mention “VCZH”, the words floating in our mind are the impression of “tour in wheels”, technology champion, GacUI, etc. In fact, when we see their profile pictures, we think of those same keywords.

Now that I know the definition of personal branding, I’m going to tell you how to create your own personal brand as a programmer.

Step 1: Identify your brand

1. Position yourself: If you want to build an influential personal brand, it is recommended to choose a generic skill that extends from your own professional skills. For example, if you are an iOS developer, it is best to establish yourself as an expert and evangelist in the iOS developer community.

2, unified avatar, ID: choose a more unique avatar (if possible, ask a friend to design one for you), preferably with a memorable English name;

3. Set up personal homepage in every technical community, blog and social networking website; It is recommended to cover all of the following communities: Github, Jianshu, Zhihu/Zhihu column, wechat public account, Weibo, Facebook, Twitter, StackOverflow, Linkdin, Medium, SegmentFault, Blog Park, CSDN Blog, V2EX, Developer Toutiao, Rare Earth Gold, OSChina , and the number of fans of some social platforms was focused. I classified the above platforms into the following categories: (1) Confirm wechat public accounts and Weibo social accounts (the number of followers); (2) Social accounts created by Jianshu, Zhihu and Github (number of followers); (3) SegmentFault, Blog Park, CSDN Blog, V2ex, Devtoutiao, Rare earth nuggets, OSChina as important platforms for content sharing, using these platforms to promote themselves, but also contribute the best quality content to the platform, to achieve a win-win situation;

Step 2: Sell your brand

1. Be the 1% and share what you’re good at or have experience with: On the Internet, 1 out of 100 people create content, 9 interact with it, and 90 people just browse. To build a personal brand, you must first become one of the 1% who create content. For technical people, we can start from the following aspects.

  • Participated in open source projects, such as: Lao Zhao, Yu Bo, Laruence, Yu Yuxi;

  • Adhere to the original essence of technical articles, such as: Ruan Yifeng, Jian Yuefeng, Zhao, left ear mouse;

  • Translation of foreign elite/industry analysis technical articles/documents/books, such as: Ruan Yifeng, Hu Kai;

  • Original series of tutorials/books such as: Luo Shengyang, StormZhang, Luo Liwen;

  • Collate/collect various development tutorials for developers such as: Speechless, Trinea;

  • Developer community questions: such as zhihu on VCZH, Lao Zhao, Winter;

  • Participation in offline technology sharing salon: almost all the technology celebrities listed above have participated in it.

2, find the right channels of communication: although the Internet is large, but for the technical circles are still small enough to count, nothing more than the platforms we said above, the following tips to share.

  • CSDN, OSCHINA (contact: CSDN full stack editor @ Tang Men, OSChina Literary editor @ Hua Zhongma);

  • High-quality articles directly contributed to the developer headlines, rare earth nuggets, geek headlines;

  • In Jianshu release, high-quality articles must remember the home page submission (method) (insert, Jianshu writing experience is very good for programmers, and Jianshu is developing rapidly, growing with the platform will quickly establish personal brand);

  • For example, VCZH is very willing to give a thumbs-up to good things on Zhihu. A thumbs-up can often attract thousands of people’s attention. Android development related @@Android big prince @drakeet @Hu Kai me @googdev@Android notes @technology small black house @code home @Liao Huqiu Liaohuqiu_ Autumn million; IOS development related @onevcat @Tang Qiao _boy @swiftgg translation group @cocoachina @Yegu city ___ @Github select @swiftLanguage @good things portal etc.;

  • The most comments and recommendations on the top of the blog garden are automatically controlled by the system, so if your article is good enough, you can shamelessly invite friends to give you comments and recommendations.

  • In the case that your wechat public number does not get a lot of attention, it is suggested to contribute other large numbers at the same time;

3, constantly learning new things: the development of programming technology, constantly emerging new technology, want to become a technology circle network celebrity, must always care about the development of new technology in the entire technology industry, at the same time to share the experience!

4, stick to it: want to maintain their own personal brand in the network for a long time is very simple, but few people can do it, adhere to a long time of high-quality output of original articles.

5. Get your mind right and embrace tech entertainment: What are the Top 100 GitHub China people? There is a big debate in tech circles about whether to use the number of followers to rank. ! I’d like to answer this question by borrowing the words of JustJavac: “There are about three types of people who make this list. They are either skilled, they are business people, or they are not only technically competent but also business people. We each manage our technology, our time, our relationships all the time… And managing our community presence is part of building our personal brand.”

You write an article explosion, is eyeball is not brand; You write a hundred articles, the article is read, accumulation is not brand; You write 100 articles a year for seven years. When you mention a certain field, people think of you first. That’s a brand.