First, drainage skills

Facebook diversion has always been something that many small and medium sellers who use Facebook marketing want to learn. Here are some tips sellers and friends should take note of:

1. Build a fan base, because a fan base is a great place to interact with fans.

2. Pay attention to interaction during operation and update posts in time

3. Choose a good time when advertising, not blindly.

4. Do a good job of remarketing, because the cost of acquiring a new customer is much higher than the cost of maintaining an old one.

6. Take advantage of local holidays and promotions.

7. Use tools.

8. Use all the resources available to you, such as packaging, email, websites and other social platforms.

Second, the use of FaceBook tools

When using Facebook, there are several common tools:

1. Account registration tool — Giant Elephant Fingerprint Browser

In view of the uneven quality of the account, we usually choose to register our account by ourselves. We can register through some mobile phone access code platforms, and the success rate can reach 98%. Then we improve the information, place the account for a few days, and gradually add friends, send private messages and add groups.

Graph search – syntax search

Graph Search is a tool facebook developed in 2012. It can find exactly the person, interest and topic pages you want to search for.

• Searchers

Type in your favorite person in the search box to show your followers, and then search accurately, such as by gender, age, marital status, etc. With these qualifiers, we can learn the type of user we want. For example: keen on discounts, working in XXX company, etc.

• Find an interest

In the search box input favorite people like interest to show fans, like online shopping favorite interest, like wedding dress favorite interest.

• Search for similar special pages

3. Effect tracking tool

Appsflyer and Localytics track conversion rates for APP downloads, activations, clicks and purchases. Bitly is not only able to keep track of the links it provides, it’s also very short.

3. The most common mistakes when using Facebook to divert traffic

People can’t help but fall into some pitfalls when using Facebook to divert traffic. What are the most common mistakes made when using Facebook for diversion:

1. Many sellers use Chinese thinking to deal with foreigners, but there are huge differences between Chinese and Western cultures, so our advertising language and pictures must conform to the use habits of target customers;

2. Not knowing your target group is the deadliest mistake of all. Therefore, we must first find out who our ads are directed to.

3. Bad redskins screening. It seems that people are very hot, but the delivery effect is not good.

4. After the advertisement is put into use, the cost is very high because the effect is not tracked and analyzed in time.

5. Advertising data analysis or advertising optimization is not in place.

Four, Facebook drainage skills

1. Build your own product and brand. Start from the details, in the name, pictures, packaging, after-sales every link is perfect.

2. Try various channels and cast a wide net.

3. Coupons and discount codes are essential.

4. Customers help you spread — forward.