01
Introduction:
On May 27th, at CCBN2021 Convergence Media Digital Rights Management Summit Forum, ** “High-quality Audio and Visual Content Copyright Protection Technology Innovation Joint Promotion Initiative” was officially released.
Among them, the joint initiative units of high-quality audio-visual content copyright protection technology innovation promotion include: Shenzhen tencent computer systems co., LTD., youku (Beijing) information technology co., LTD., Beijing iQIYI technology co., LTD., hunan happy sunshine interactive entertainment media co., LTD., guangdong south new media co., LTD., TV media network co., LTD., blockbuster pass network television technology development co., LTD., huawei technologies co., LTD., Shanghai haisi technology co., LTD Company, Jingchen Semiconductor (Shanghai) Co., Ltd., All Winner Technology Co., Ltd., Hunan Guoke Microelectronics Co., Ltd., Shenzhen Kangjia Electronic Technology Co., Ltd., Shenzhen Skyworth -RGB Electronics Co., Ltd., Sichuan Changhong Electrical Co., Ltd.
02
The main contents of the proposal
2.1 Strengthen copyright protection of high-quality audio-visual content
Audiovisual service organizations will thoroughly implement the general Secretary’s instructions on ipr protection, respect and abide by the Copyright Law of the People’s Republic of China and relevant laws and regulations, actively promote differentiated service innovation of high-quality audiovisual content, and further improve the copyright protection level of high-quality audiovisual content.
(1) Gradually switch high-quality audio-visual content services such as cloud premiere and advanced on-demand to intelligent terminals with hardware of security level above industry standards.
(2) To provide higher consumption experience of AUDIO-visual content above 4K/HDR for intelligent terminal consumers with hardware above the security level conforming to industry standards.
2.2 Improve the technical level of terminal copyright protection
All parties in the industry chain of high-quality audio-visual content consumption terminal will further improve the technical level of copyright protection of terminals, accelerate the research and development and production of hardware and security level terminals in line with industry standards, and provide consumers with better support for audio-visual content experience.
2.3 Improve the construction of technical RESEARCH and development supporting capacity system
Audio-visual content copyright protection technology industrialization application, production, with all parties should further enhance technology research and development ability to support system, as the audio-visual service, high quality audio and video content consumption terminal chip and equipment manufacturers, such as the provision of more complete research and development support, reduce the high security levels copyright protection technology in terminal product deployment difficulty and cost.
2.4 Appeal to consumers to enhance copyright awareness
We call on consumers **** to respect copyright, enhance their awareness of copyright protection, and use audio-visual terminals that meet the requirements of copyright protection to watch high-quality audio-visual content.
03
conclusion
As we all know, during the 13th Five-Year Plan period, in order to support and guarantee the development of uHD industry, China has established a DIGITAL rights management standard system for video and audio content distribution, and issued six digital rights management technical standards for video and audio content distribution. The industry has developed more than 23 DRM server components that meet industry standards. The unified DRM client has been commercially deployed. Huawei and other companies have activated more than 70 million terminals based on the unified DRM client. The basic conditions for the ecological construction of audio-visual content copyright protection have been met in China.
In recent years, the global UHD industry has developed rapidly, and uHD audiovisual content services have grown rapidly. In the post-epidemic era, Internet high-value audiovisual content services have shown an upward trend, which further highlights the demand for high-security copyright protection technologies. For further implement fall internships general secretary about intellectual property rights protection work instructions spirit, on June 1, 2021 the law of the People’s Republic of China copyright law comes into effect, the domestic audio and video content copyright protection industry chain parties to further increase the supply of high quality audio and video content, innovation of high quality audio and video content service mode, enhance the level of high quality audio and video content protection, The joint initiative was launched to effectively protect the interests of consumers.
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