In many small companies, the product manager may wear several hats, doing operations, project manager, and interaction design on one side. There is no clear definition of the role of product manager, and naturally, there is no standard to measure the competencies required by the product manager. At this time may wish to take a look at Tencent is how to assess the product manager rank, may be helpful to you plan your own growth route.

Tencent’s product ranks are divided into two lines: product planning and product operation. Here we first talk about product planning. The capability framework of product planning consists of four parts: 1) General capability. 2) Professional knowledge. 3) Professional skills. 4) Organizational influence. Each section has a subdivision of competency items as follows:

Among them, the basic quality requirements for a product manager include learning ability, executive ability, communication skills, sense of integration into the industry and the spirit of ownership, which are also the core aspects of examining a junior product manager. These are the four things that interviewers look for when interviewing new graduates.

Professional knowledge is the deep development of product manager, your professional quality depends on the professional knowledge you master. To be convincing, you have to be professional, first and foremost, with the expertise of a product manager.

Professional skills are the horizontal development of product managers. In addition to planning, you should understand operation, market, design, operation, channels and so on. Because the product is to deal with all parts of the company, so you have to know a little bit of everything in order to better communicate with other parts.

Organizational impact is the ability to lead people, or to develop product managers. Can you summarize the output and teach others that this ability is a withdrawal. Without organizational influence, it is obvious that it is difficult to be promoted to leader.

In addition, each of the above 19 abilities is divided into 5 levels in Tencent to serve as the judgment criteria for rank evaluation. Product rank is the beginning of P, general graduating students into P2.1 or so, successively rose to P2.2, P2.3, P3.1, P3.2, P3.3 and so on. Generally, there are more product managers for P2 and P3, few for P4 and only one for P5.

The five levels corresponding to each ability are shown as follows:

Tencent has the elimination system at the end of each year, which is very cruel. Each part must be cut off the last 10% every year. The superior’s evaluation of employees is largely based on the ability division of this table, so its influence can be seen.

Finally, let’s take a look at the ability of junior product managers and top product managers in what is the difference, hoping to give you a bit of inspiration.

Junior Product Manager

Expert product manager

Finally, no matter what we do, direction is the first and crucial step. Therefore, for our career, since we choose the path of product manager, we must do our best. Tencent’s product quality requirements must be applicable to most companies, which can be used as the ability planning on the product road. I hope it can help you go higher and farther on the road of product manager!

Hit an advertisement: below is my public number, welcome everybody to pay attention to! Continue to send original dry goods to share!

Nangong Qiluo — focus on product practical skills

Reply on the official account: Product rank, you can get Tencent product rank division EXCEL.