The shopping war on Singles Day has come to an end, and many products have achieved good results. On The day of Singles’ Day, Honor mobile phone won both the sales and sales champion of JD global mobile phone brand, and won the sales champion in 26 provinces in China from November 1 to 11. In addition, On the day of Double 11, Glory Free Play 7X won both the sales and sales champion in the price range of 1000-1999 yuan on Tmall. This shows that consumers have a high degree of enthusiasm for the honor phone. The smart home products developed by Honor were also favored by consumers during the Double 11. These honor smart life products won the same fruitful results on Tmall on The day of Double 11, among which Honor Free Play Tablet 2 won the sales champion of Android tablet on Tmall, Honor Bracelet 3 won the sales & sales double champion of 200 yuan bracelet on Tmall, And Honor Routing Pro won the sales & sales double champion of 300 yuan router on Tmall…
Excellent technology, products, glory smart home strategic layout advantages highlighted
Intelligent household lives a field, gathered now numerous player, also is to gather a lot of intelligent household product on the market, but actually, below the limitation of the condition such as technology, still far from true intelligent life scene. However, in the intelligent life of the scene is infinite imagination has not really fallen to the ground, these intelligent home products have launched a product sales on the fight, double 11 period is the flames of war fly. In the competitive smart home market, users on the glory of the great enthusiasm, all these, is the overall advantages of the smart home strategic layout of the comprehensive embodiment
And for glory smart home strategic layout advantages, can be understood from the following three aspects.
From the technical point of view, the overall technical strength of honor smart home products is very strong. Relying on Huawei, Honor has strong Internet of Things technology strength and r&d team, and has obtained a number of patents in the field of technology transmission and other Internet of things technology. This advantage is enough to highlight honor’s unique position in developing technology such as smart hardware devices. Therefore, compared with those who only have ideas but suffer from no technical support of smart home equipment manufacturers, honor stands in the front of the technology. At the same time, honor’s technology research and development team is also very large, to drive the progress of honor smart home products, but also to promote the progress of the entire smart home industry, let the dream become a reality.
From the point of view of products, honor’s intelligent products have great advantages in terms of product quality, function and user experience. To be sure, technology aside, a truly popular smart home product will have to deliver on quality and functionality if it is to appeal to consumers. With excellent technical strength, honor research and development of smart home products, quality and function are in line with the consumer psychology.
For example, The Honor free play tablet 2, which participated in the preferential activity on Double 11, solved the problem of android tablet lag and brought users a lasting and pleasant experience. Honor bracelet 3, not only has a strong waterproof function, but also can track heart rate all day long, users can check their heart rate in real time; There is also the Honor Box Pro with intelligent control function. On the basis of the increase of the original memory and buffer function, there is also a cinema level sound improvement; There is also a Wi-Fi channel-optimized Honor Route X1 enhancement with dual frequency preference to connect users to the right band. Under the premise of excellent product quality and function optimization, Honor has created a “fun”, “good accurate”, “good-looking” and “good fast” new experience for young users.
From the overall strategic layout, honor is creating a smart home life products of the whole ecological strategy. The smart household strategy of glory is a whole ecological strategy that drives the whole situation with its own long. It not only starts from the quality breakthrough of its own products, but also cooperates with smart home appliance manufacturers and application and service manufacturers to form mutually beneficial cooperation plans with the advantages of both sides in terms of technology and channels. In addition, Honor also interconnects with smart lighting, security and energy management equipment to create a full-channel smart home network ecological strategy.
In general, Honor smart Home strategic layout advantages prominent, from excellent technology, products in line with consumer positioning, as well as the full ecological model to drive the common development of other equipment manufacturers, are pushing forward the pace of Honor smart life goal. With the high recognition of consumers’ perfect intelligent life experience, it contributes to the glory smart home strategy and pushes forward.
Under the promotion of glory smart home, a “smart life” set off by glory is striding towards us
In addition to the advantages of smart home strategic layout, the final direction of the product or to follow the steps of users, in order to meet the needs of the market. So, returning to user demand, the reason why Honor smart home products achieved good results in double 11 is inseparable from the main factor that the products just cater to the appetite of young consumer groups.
From the previous known, the glory of the smart home products, for the user to bring “good fast”, “fun”, “good-looking”, “good accurate” full range of small intelligent home network experience, this full range of experience just to cater to the current young consumer groups seeking consumer trendy experience psychology. In the era of consumption upgrading, the young consumer group, as one of the most daring to try in the smart home products, is a generation that should be paid attention to in the production of this new product. Under the multi-directional service of glory smart home products, users naturally give the product a high level of attention.
Therefore, under the premise of users to give glory smart home products high attention, invisible also released a signal, users for smart home products recognition and acceptance of higher and higher, smart home products have penetrated into every corner of people’s life. At the same time, smart home products are releasing their huge potential, become the protagonist of home products in the future life. This makes clear, intelligent household product is attracting numerous Internet giant to stop in succession while, also showed strong penetration ability.
As more and more users buy Honor’s smart home products, as well as the increasingly mature Internet of Things technology, and driven by the cooperation with downstream equipment manufacturers, a smart life scene set off by Honor has quietly opened in ordinary people’s families. The process of building a glorious and intelligent life is a strategic process from a small scene to a large scene.
In the layout of small scenes, Honor first creates small but perfect and smooth intelligent life experience for users, and then takes perfect user experience as the breakthrough point to provide a good foundation for large intelligent life scenes in the future. This point, from the glory of research and development of a few intelligent household products can be seen. On the basis of the powerful signal reception of Honor router, Honor box, Honor tablet, etc. can achieve smooth access to the network, and create all-round access services for users in small smart home scenes. The solution to the problem of small intelligent life scenarios will bring users satisfactory product experience and drive more users to join in. On the basis of high enthusiasm from users, it also brings more imagination space for the glorious intelligent life.
In the big layout of smart life scenes, Honor gradually expands the service scope of smart life, radiates its business scope to more smart life scenes, and leads other smart equipment manufacturers to jointly promote the reform of smart home industry and further advance towards the ultimate smart life needs of users. Indeed, honor, as the owner of the core technology of the Internet of Things, will attract more smart device manufacturers to move closer to it by virtue of its strategic layout based on technology and supplemented by creating highly scene experience, and strive towards the goal of creating a good family intelligent life experience.
Therefore, under the guidance of Glory smart home products, glory’s ultimate imagination about smart life will also speed up the pace of progress, a smart life scene set off by glory is striding towards us.
Smart life scenarios will accelerate the pace of progress across the board
Although Singles’ Day is a “battle” for transaction volume among e-commerce platforms, it is also a good time for manufacturers to test their products. There is no doubt that users choose a smart home products for thousands of reasons, and ultimately cannot leave the product quality and user experience of these two “nail households” options. With double 11 sales during the inspection, it shows that glory smart home products not only captured the shopping preferences of young consumer groups, but also the product and user hobbies for perfect integration, become a popular smart home during double 11 “star” products.
Honor smart home products stand out in the fierce competition of home products on Double 11, attracting the attention of thousands of users. All these are attributed to honor’s step by step down-to-earth strategic conception and implementation, and to honor’s clear and clear smart home strategic positioning. About technology, about products, about user experience, about to drive friends to develop together, honor has enough strength and clear goals. With the support of user demand and enterprise capability, Honor’s further idea of intelligent life will accelerate its progress and bring users more amazing life scene experience.
If all this comes true, not only during The Double 11, but also during other non-shopping festivals, both the smart home products developed by Honor and other smart home products produced by its partners will be highly concerned by users. In the good idea of driving the overall development with the expertise, Glory will make great progress with youshang, and jointly contribute to the realization of the future intelligent life scene.
In the process of glory smart home strategy becoming reality step by step, Glory will become a powerful leader on the road of smart life scene. In the future, under the guidance of glory intelligent life concept, more products and brands will join Glory, creating the ultimate intelligent life experience of the Internet of all things for users. The scene of smart life in the future brings users convenient and comfortable experience everywhere.
Liu Kuang, meditation on the Internet, wechat official account: Liukuang110