Hashtag: “We are all little frogs” public account article

Two days ago, I sent an article named “Make money by advertising, is it reliable?” “, the article was quietly deleted by me after a few minutes, mainly because the article contained some content that may be micro envelope number, was reminded by other dear public number operation partners decisively deleted. But unexpectedly, in a few minutes, than I sent technical articles hit several times higher, it seems that we are very interested in how to make money on this topic, then I specially collected several public number ways to make money and common routine to see you.

exceptional

Tipping is the easiest way we can think of to make money. When an official account has written a number of original articles, the wechat public platform will give the author the right to receive rewards. Later, when writing the original article, there can be such a reward entry at the bottom of the article:

Tip: You must have written a number of original articles to be eligible for a reward.

Believe me, most of the students are basically white whoring, code word and small fresh meat fans who belong to two worlds. You want to write a few dry article and send a photo of exceptional, it also mountains lies between ~ to “we are all the little green frog”, for example, a year were found in the original article 70 to article, opened exceptional there should be a half for exceptional amount is a few hundred dollars, to know my size is small, this a few hundred dollars is a lot of).

Flow of main

When your public number of fans reached 5000, the wechat public platform will give you a qualification to put advertising, the public number of the article there are two places to place such advertising:

  • At the end of the article

  • In this paper,

    Since I didn’t open the AD space in the article, I won’t take screenshots.

Obviously, putting an AD in the post could easily lead readers to think it was a wrong location, which is technically a “bad user experience,” but it got more clicks than the AD at the end of the post.

Sacrificing user experience to get a few AD clicks is tantamount to drinking poison to quench thirst. User experience is equivalent to the user’s trust in the author. The worse user experience is, the lower the user viscosity will naturally be.

What we are more interested in is how much money the ads make. No, how much is the value of each click? This is calculated by Tencent’s advertising system according to different indicators, such as clicks, downloads and duration of stay, which are not all the same. Tencent call how many people see the AD exposure, how many people click on ads call clicks, click rate is hits present exposure, advertising click-through rates will generally below 1%, even less than 0.1%, so unless you actually don’t big fans of special mention, there is little the revenues from the traffic main.

Tencent resolutely resist to induce fans to click on the advertising of this kind of behavior, this behavior seriously hurt the interests of advertisers, always appear this kind of situation, generally will be imposed a certain period of time, deduct the settlement of advertising costs of punishment.

advertising

The public number is also a kind of media, the media is the most commonly used means of cash is advertising, it is said that Maotai, Wuliangye what at 7 o ‘clock news broadcast that seconds of advertising worth several hundred million. I classified the types of advertisements on the public account into three categories:

  • Hard wide

    Hard wide as the name implies is the thief hard of that kind of advertisement, be to say to you directly I this have a good commodity, the characteristic of commodity is what what what, have what cow force of place, everybody see officer hurriedly come over to buy, do not want 998, even do not want 99.8, as long as 29.8 you can bring home big gift package.

    In fact, in this era of advertising has even become synonymous with spam, most people see some text is an advertisement, immediately turned away. This kind of hard light is more suitable for some people familiar with, for example, I gave my booklet advertising in the public account with hard wide: “, directly introduce to you all kinds of things in the booklet, we read what profit what, because my fans are familiar with me, I hit this kind of advertising in fact, we are not very annoyed, even this article got nearly 40 likes (my number is very small, more than 1000 reading can get 40 likes). So hard wide this form or call more familiar with the effect is better, we have an understanding of you, naturally also know that you will not pit everyone.

  • Soft wen

    Adverts don’t come straight up to you and say I’m going to sell something, but rather in a roundabout way, more like implants from a TV show or movie (reminds me of the scene in Transformers where I drink Yili Shuhua milk). For example, if you buy clothes in an advertisement, you don’t buy clothes for you directly, but write a story about making love to you, and fill in the steps of the male hero to choose clothes in the store, which counts as an advertisement. Of course, the general public advertising is not so soft, for example, Shen Jian greatly in the “architect road” to my brochure advertising is actually a soft text:

    The article did not directly introduce my small book to write what, there are what chapters, but wrote my experience and I find Shen Jian greatly communicate with him to send an advertisement of the scene, after Shen Jian greatly a processing, let everyone slightly moved, and then we ran to see the small book.

    A lot like “we are all small frog” the technology of the public, what is more training institutions, advertising, insurance, finance, English teaching other classes of the public, answered the advertisement type is various, what ah, sell small pot of tea sells E E of the ah, sell back back good ah, selling 8848 titanium mobile phone ah, by the way, recently sold more ~ honey

  • Dry goods + promotion

    My favorite way of advertising is the dry + promotion, is to promote the content of the interception in a pure dry content, at the end of the paper or article to write, to promote my many promotion brochure of the articles are advertisements placed in this way, after all, everyone can learn, also can see ads, also not be very affect the user experience, It’s pretty good.

Advertising can be said to be the public number of the most important means of cash, but I currently feel that their number is too small, and find me to promote the products are some of my own things, so did not take other people’s advertising, just to write their own brochure hit some advertising, so I also can not be called through advertising to cash. But I asked about the price of this advertising, a surprised, the original advertising price and the reading of the article is closely related, a reading of the article according to the quality of fans is almost 50 cents ~ 2 pieces. We can go to the end of the article to see the bottom left corner of the number of “read” is how much, conversion of a delivery of an advertisement price, it is said that like Mimeng large hair an advertisement to millions of levels.

Of course, the students concerned about your public account is not every day to see the advertising, that is to say, advertising will be very serious impact on user experience, if you send 10 ads a month, it is estimated that no one point to send articles. A lower user experience means that users trust you less and it’s harder and harder to monetize them later.

The diversion

A lot of companies have done a lot of public number, essentially want to guide some traffic for their own company’s products in the past, the Internet era, traffic is money, sometimes the traffic is very expensive, you in Baidu advertising may attract a traffic need to spend a few dollars, do the cost of public number drainage may be lower.

Many net red what also do their own public number, mainly to sell their own clothes socks what.

Sell no.

If you don’t want to run it, just sell it. I have seen a classmate with 100 thousand fans to their public number quoted 1 million, of course, can sell the number out this also depends on whether there is a buyer to take over.

summary

These are just a few of the ways I’ve seen cash flow, and more can be mentioned in the comments section. The bigger you do, the easier it is to realize, all gradually there are a lot of numbers and do not want to rely on the output of high quality articles to rise powder (the output of high quality articles is actually very difficult), began to turn a variety of twists to set users, all kinds of powder means emerge in an endless stream. If we have the opportunity to write a variety of fan routines haha ~

This article is from the children’s own public account “we are all little frogs”, welcome to subscribe, there are dry technical articles, sometimes lame.