According to incomplete statistics, over 8.4 billion yuan of red envelopes were distributed by Internet companies during the 2022 Spring Festival, including 2.2 billion yuan from Kuaishou, 2.2 billion yuan from Baidu, 2 billion yuan from Tiktok, 1.5 billion yuan from JD.com, 500 million yuan from Alipay and 100 million yuan from Sina Weibo.
Starting from wechat in 2015, the “Red envelope war” of the Spring Festival Gala of Internet giants has gone through many years. In his New Year’s Eve speech in 2019, luo Zhenyu, the founder, said: “If you want to advertise in the Spring Festival Gala, you have to live over 100 million products a day. The reason is that the user base is so low that it’s hard for the technology to support the volume of traffic.”
In 2022, in addition to the continuation of the main gameplay in previous years, the Spring Festival red envelope activities also combined with the latest technology and consumer trends for gameplay innovation. With gameplay upgrades, technology is constantly being updated, and downtime is now the minimum requirement.
Due to the double denier at the same time, the Spring Festival, games and other activities are intertwined, and exist multiterminal & multiple lines of business requirements, such as synchronous parallel increasingly complex business scenarios, how to do a good job of technical support, as far as possible use of existing resources supporting large concurrent flow, fast delivery and response, ensure business flexibility, has become the new technical challenges.
This issue of Rare Earth Mining Technology Salon invited front-line engineers from Jingdong, Alipay, Byte and other companies who participated in the Red envelope activities of the Spring Festival to review the business collaboration and technical practice behind the Red envelope battlefield from multiple dimensions such as infrastructure architecture, resource management and scheduling.
In addition, in the roundtable forum of this salon, guests will discuss and sum up the experience and lessons of this long war of red envelope under the theme of “8 Years of Red envelope War: Yesterday, Today and Tomorrow”, and imagine the future shape of the next “open book exam”.
Live broadcast Address:
Live. Juejin. Cn / 4354 / hongba…
Roundtable Host: Leader of Infrastructure PaaS team of Yuwanli Bytedance
Share a: to create the Spring Festival Gala red envelope interaction cloud base
Speaker: Zhao Jianxing principal of Cloud Warship project team of JINGdong Cloud Spring Festival Gala
Speech content: During the Spring Festival of 2022, Jingdong Cloud to support the Spring Festival Gala red envelope, Spring Festival transport (Spring Festival does not close) and winter Olympics logistics three key projects, technical support pressure is great. Limited by the ultra-short preparation time of the Gala and the tight global supply chain, JINGdong Cloud was unable to raise enough servers in time to support the high concurrent traffic of hongbao interaction.
Jingdong cloud can only rely on the established cloud native technology architecture, through elastic scheduling to move resources to support the Red envelope of the Spring Festival Gala, and during the Spring Festival Gala with the host of 7 oral broadcast, 4 hours to perform 16 times of accurate scheduling of resources, complete the task of zero new server to support the red envelope of the Spring Festival Gala. This sharing will share the technical warfare behind the red envelope activity of JINGdong Spring Festival Gala.
Sharing two: Complex activities resource management and Delivery Spring Festival practice
Speaker: Huang Peiping, r&d director of Bytedance Resources & Capacity Management platform
Content: Bytedance has frequent operation activities at each end, and activities such as Red envelope/Winter Olympics/Double Dan are interwoven in time and space. Especially in the Context of The Spring Festival, the demand for resources is large and the time is tight, so fast delivery and emergency response of resources need to be guaranteed.
In response to such periodic flow fluctuations, we abstract out the key links in the process of activity execution, integrate activity management into the overall resource management capability, standardize the activity support process, reduce the cost of business activities, and improve the efficiency of business activities.
Sharing 3: The practice of ant dynamic cards in the New Year red envelopes
Speaker: Senior technical expert of Jingjun Ant Group
Content: Ant Dynamic cards have served dozens of scenarios such as the home page of “Alipay”, securities (stocks), card packages and travel. The business has very strict requirements on card performance and memory. In the 2022 New Year red Envelope project, Cube dynamic cards are also used in video playing, content loading and other scenes. This topic will analyze the technical architecture of Cube dynamic card, explain the implementation logic of its high-performance rendering capability and dynamic development and production process, and guide developers to complete the initial technical debugging.
Sharing 4: Practice of Stability assurance of Douyin Red Envelope database during the Spring Festival
Speaker: Engineer of NewSQL, Bytedance database
Speech content: The main challenge of the Spring Festival red envelope activity to the database is heavy traffic and sudden increase of traffic, for the business to ensure low delay and stability of the overall service, even if there is an emergency, it must be able to quickly recover to provide services. In order to meet the needs of business red envelope activities, the database team made a series of measures to ensure the stable operation of business, including how to ensure the delay of master and standby, how to fast traffic scheduling, if the rapid expansion, how to degrade to quickly recover, etc.
