• Is AI Already an Essential Part of Content Marketing?
  • Original article by Mariojose Palma
  • The Nuggets translation Project
  • Permanent link to this article: github.com/xitu/gold-m…
  • Translator: 5 having
  • Proofread with: PassionPenguin

Has AI become an important part of content marketing?

AI tools could change the whole flow of marketing efforts, helping marketing teams make data-driven decisions about what content to create, to whom to distribute it, and how to reach audiences as efficiently as possible. Some tools, such as Smart Compose from Gmail, are already capable of producing short text messages based on human communication habits.

Does this mean that all of our daily reading will be written by robots?

The answer is no.

At present, the main application of AI is still in the content planning stage. For example, tools can help marketers identify potential marketing opportunities by dynamically aggregating relevant content topics.

Tools can help marketers track changes in search engine algorithms and social media algorithms. Keeping up with the latest trends and changes allows marketers to consistently produce great content and keep it high up in search results.

AI has become an important part of content marketing

Now, if you don’t realize how important AI can be in content marketing, you’re behind The Times. You should think about how good content marketers use AI in their field.

Understand how the algorithm works

If there were no Google search algorithm in the world, we wouldn’t even be doing “content marketing.” These algorithms work out what the public wants to see and what should be buried behind a few hundred pages of search results. In the early days, it was relatively easy to increase Google search rankings by inserting keywords into a blog or web page. But as algorithms have gotten smarter, content marketers have realized that they need to deliver truly high-quality, valuable content to their readers, rather than simply pile up keywords.

Create a customized, omni-channel experience

Recently, content marketers have been using AI to target specific content audiences. By incorporating AI into your site, you can track user behavior to create a customized content experience for them. Companies that can customize content for different audiences will be able to interact with their customers on a more personal level, leading to more engagement and more growth opportunities. Making AI available across the company’s product stack improves the ability of companies to track user behavior and give users a seamless experience across products.

Improve content quality

Maybe artificial intelligence can’t write a good essay like a human can. However, AI has proved very useful for editing content. Apps like Grammarly can not only spot grammatical errors and spelling errors, they can also provide useful suggestions to optimize the style of your essay. Content creators can use Grammarly and other AI apps to polish their content.

Is AI the future of content marketing?

This is a controversial issue. Of course, content creators and marketers don’t want a future in which content workers like them are completely replaced by robots. However, as AI gets smarter, it’s likely that robots will take over SEO-driven content writing in the future.

That doesn’t mean all writing will be done by machines, though. Computers are still unable to sense and process emotions, which means that words that require empathy and emotional richness will still have to be created by humans.

AI is just a tool for optimizing content marketing, not a replacement for the huge role humans play in content marketing. Content marketers now and in the future can use AI tools to deliver a more personalized experience to their users.

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