Songsong editor recently learned in webmaster circle, Google search recently updated search ranking algorithm, the new algorithm for AMP technology has been adjusted, after Google search will not use AMP technology to give algorithm preferential treatment and traffic support, AMP web page acceleration technology is expected to usher in the elimination!
According to Jack, AMP is a webpage acceleration technology launched by Google in February 2017. It mainly uses simplified mobile page information to realize faster webpage loading and improve users’ experience of accessing website content. In order to call on all webmasters to use AMP, Google Search specifically rewards sites that use AMP with algorithmic support, which is friendly to webmasters.
But recently, it was announced in the new algorithm that AMP technology would be adjusted, because once a website uses AMP technology, it means that the AMP HTML document of their website must load a script from the domain name controlled by Google. However, some webmasters object that Google search is a little too strong, so Google search department has considered and decided. Google search will later withdraw algorithmic privileges and traffic support for websites using AMP technology, and will not force any website to use AMP technology, whether it is used or not.
And, finally, Google search said that although after Google search is not supporting the AMP technology, but the web site loading speed is still Google an important judging criteria for web page, if a web page without AMP technology, the webmasters like, their own way to make your pages load and access speed faster, satisfy user experience, in order to get more search traffic, Loading speed and user experience can not keep up with that traffic must encounter restrictions, it can be seen that Google search in the user experience is still very important.
Finally for Google search to give up the special support for AMP technology, there are webmasters said that although Google take AMP and traffic support is a little unfriendly, but the nature of the page using AMP is to consider user experience, but also acceptable, Baidu
Baidu in vigorously promoting mobile web accelerator MIP is used, is not also didn’t say what, now Google out of the privilege of AMP to support, not good is not bad, after the owners if they want to support, in the Google search rankings and flow is the most simple and crude technology improve the page loading speed, rao a circle, back to SEO optimization based!
Source: Lou Songsong blog Welcome to share
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