Global brand color design summary

Recently, the Elogo Company published the results of a survey. They found that the logos of the top 100 companies in the United States mainly use nine colors. Blue is the most popular color, followed by red and yellow

yellow

Key words: optimistic, young, approachable, affordable > Advantage: children related toys, cheap products > Disadvantage: with mature or luxury brands can not contact, it is difficult to get rid of the sense of cheap > representative: Meituan, xianyuCopy the code

orangeA derivative of yellow

Key words: creative, other and yellow the same > advantage: sweet, other and yellow the same > weakness: and mature or luxury brands can not contact, it is difficult to get rid of cheap feeling > representative: Taobao, milletCopy the code

red

Key words: love, sex, passion, enthusiasm, hot, urgent < BR > Advantage: food and restaurant (stimulate appetite), snap up goods (sense of urgency), compared to yellow and orange tone more high-end > representative: McDonald's, JINGdongCopy the code

Purple [Use with caution]

Key words: Stimulate imagination, luxury, mysticism, sense of wisdom, noble > Advantage: high-end female products (perfume, clothing) > weakness: difficult to control > representative: Asprey, CadburyCopy the code

pinkRed derivative color

Key words: girl heart, soft, young, fashionable > advantage: young women's products, cute men's products, sweets > representative: Mogujie, LGCopy the code

blue

Disadvantages: Blue is used in more than half of the brands in the world, you may not stand out (easily forgotten)Copy the code

green

Disadvantage: (strongly related to culture) The United States green and money together, because the dollar is green, stock green means up (leave the American culture is no longer applicable) > representative: Android, 360Copy the code

Black and white combination

Key words: simple and elegant, high-end, timeless and beautiful (classic style) > Advantage: classic fashion pieces, high-end luxury brands > representative: Apple, One Plus, ChanelCopy the code

Gray/Silver

Key words: mature, classic and serious middle zone, low-key atmosphere advantage: alleviate the serious atmosphere brought by black, but also soft black and white color simplicity and elegance, more low-key luxury attributes of additional representative: Mercedes Benz, AppleCopy the code

Brown [Not recommended]

Key words: strong, masculine, serious, natural, aging > Advantage: mature male products, middle-aged men, coffee, milk tea > disadvantage: almost give up all female and young user groups > representative: noneCopy the code

Domestic brand

brand	16 color
	#0052d9
	#ff6a00
	#ff6700
	#ffd103

Classic Web design in 8 colors

Modern Web design 12 colors

brand	16 color	The name of the
	#8cc540	Light green
	#009f5d	Dark green
	#019fa0	Dark blue
	#019fde	blue
	#007cdc	Deep blue
	#887ddd	Deep purple
	#cd7bdd	Light purple
	#ff5675	pink
	#ff1244	red
	#ff8345	orange
	#f8bd0b	yellow
	#d1d2d4	gray

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