User experience will continue to be the focus of this generation of Internet products. This article shares 5 points of user experience of product design, hoping to bring reference to everyone’s product design.
When the Internet industry comes to the second half and the demographic dividend gradually decreases, I believe that user experience must be one of the key contents of product design. A good user experience can not only ensure the number of users, but also ensure excellent user engagement. So what is user experience?
User Experience (UX) refers to the behaviors, attitudes, and emotions associated with a person’s use of a particular product, system, or service. User experience, including practical, experiential, emotional, meaningful, valuable human-computer interaction and product ownership issues. In addition, it includes system aspects such as utility, ease of use, and efficiency. Personal perception can be considered a degree of subjectivity, which is about perceptions of a person and thoughts relative to the system. The user experience is dynamic as it is constantly modified over time due to changing usage and changes into various systems, as well as the wider range of usage within which they can be found.
User experience design is a set of design process centered on this concept. So, if you want to do a good job in user experience design, what aspects do you need to start with?
- Understand the core needs of users
- Leave eggs in the design
- The user can predict the outcome of the interaction
- Global consistency in detail
- Design tools for easy testing
1. Master requirements
The purpose of a product is to meet the needs of users. How to master the product corresponding to the core needs of users, is undoubtedly crucial. For user experience design, if the design does not meet the user’s core needs, the design is unsuccessful. What are the ways to understand the core needs of your users? The most basic should be the user survey. When you do a user survey, you need the right demographic, the right format, and the right content.
2. Leave the egg
First, two concepts should be clarified:
- First, the Easter egg feature is not a necessary feature. Even if the user does not find the egg, the product will not be unsatisfactory in terms of functionality.
- Second, do not bury eggs too deep. This is not a game. Bury it so deep that no one will ever know, and your thoughts will be meaningless.
The meaning of Easter eggs is to surprise users and enhance their experience of the product. This surprise will make the product more attractive to new users and keep existing users fresh after the honeymoon period.
3. Predictable results
If Easter eggs are a bonus, giving users the results of their interactions they can predict is fundamental to pleasing them and improving their experience. The meaning of a button should be the same as the result of the actual click. Confirmation is confirmation, cancellation is cancellation. Don’t try to play word games with your users. You lose more than you gain by infuriating them. It should also be noted that there is a difference between an unexpected interaction and an Easter egg, just as there is a fundamental difference between a scare and a surprise.
4. Be consistent with details
Overall, there are many parts to keeping details consistent, including colors, fonts, etc. Of these, color and font are particularly important. These two things almost dominate the user’s visual experience and thus determine whether the user experience is good or not. If the whole interface style changes after performing a switch jump, I believe most users will not understand it. Although these are details, they can be magnified in the eyes of picky users and even become an important reason for them to give up using the product.
5. Design tools
Here are some of the best design tools that designers can use in different situations.
Interface design tools: Photoshop and AI are still the most commonly used tools by designers. Sketch is also gaining momentum on the Mac, and I’m sure Adobe is feeling the pressure as well. OmniGraffle is also an excellent design tool if all three are not enough for you. There’s also a bit of interaction, which is limited, but still fun.
Interaction design tools: When you think of interaction design tools, Axure is the first thing that comes to mind. The tool has the largest number of users of any prototyping tool, thanks to its early frontier expansion. But let’s face it, prototyping tools aren’t the only thing they used to be. Today’s tools fall into two main categories: First, they create wireframes and interactions like Mockplus, and second, Flinto for Mac and InVision rely on graphic design tools and files to create hot zones for interaction.
Overall, user experience will continue to be the top priority of this generation of Internet products. I hope this article can help you improve your ability of user experience design and make progress together.
This article was originally posted by @Quiet Mr. Xiong. Everyone is a product manager. Reprint without permission is prohibited.