Every new person entering youzan will experience 3.5 days of off-job training for new people. In this 3.5 days of high intensity and high density, I have gained a lot. Whether it is from the lecturer’s sharing, the process of contacting with new colleagues, or the experience of opening a shop in the micro mall, I have opened a new side in many original cognition. We can deeply feel that Youzan is an honest and open company with a clear understanding of its own positioning, vision and values.
What a terrific lecture group
As employees No. 2, Scorpio jokingly calls their responsibilities “the other.” In the rapid growth of the company, I was responsible for the establishment process of many departments from 0 to 1, and then I found more professional people and turned things from 1 to 100. For example, admitting that he didn’t have the technical skills to support the rapid growth of the company’s business and entrusting it to the new CTO. This requires a strong ability to learn quickly, a sense of filling positions, and the ability to put personal honor and status before the interests of the company. This is a rare and even rare quality for the founder role. Professionals are relatively easy to find, but hard to find, and the glue that holds a company together is still too scarce. In addition, during the session, Scorpio will talk about the company’s mistakes in key strategic decisions and the experience of going out to open a store in order to understand the online store. Honesty is the undertone he has been conveying in the process of sharing.
Kale, who knows how to build wechat ecological e-commerce system, has profound insights into the brand construction and flow operation of beauty cosmetics. For example we often see in number WeChat public ecological “mask” for tsinghua university female students better, can learn from them, drawing from the Angle of 0 to 1 entrepreneurial journey let us such ordinary consumers, can from the perspectives of daily C side, round to the understanding of the end B started closed-loop throughout the marketing logic.
In the era of private domain traffic, community marketing is an ongoing change. With the help of Chinese characteristics under the national conditions, almost all the people are using wechat such a high reach rate, multimedia instant messaging tool, community marketing is not a matter of whether to do it, but how to do it well. This changed the marketing model from a funnel to a bow, which amplifies the user’s life cycle value by bringing in new users and continuously increasing purchases. And this is not the exclusive of big brands and manufacturers, as long as you can grasp the hearts of consumers, new media play slip, find a suitable market segment entry, can also quickly detonate the market, get high-speed growth.
Community will magnify your value, easily magnify your weakness, and even quickly undermine your reputation, so want to do well is also a knowledge. Think of the recent home decoration, plus a lot of soft decoration manufacturers for community owners to make wechat group. This is also a process of accelerating survival of the fittest for manufacturers. Brands with excellent quality and service in place can achieve strong enough word-of-mouth effect in the community and continue to attract high-quality customers who are still waiting to see. And unreliable business can not be like before, can pit one is one, because a bad comment in the community, lethality is too big. See several businesses because of quality or service is not in place, in the community was widely spread, so the follow-up almost can not receive orders. This adds a bit of bargaining power for consumers and makes businesses a bit fearful.
To do product training of Yi Kun, has a strong inclusive and critical thinking ability. When it comes to the value and ecology of e-commerce in the future of wechat live broadcast, he thinks there is no absolute answer. He just talks about his views based on his experience. He thinks this is a direction worth trying and hopes that his efforts are worthy of his current judgment. When asked about his opinion on reinventing the wheel, he directly said, “Stand on the opposite side and think about it first. Is reinventing the wheel really unnecessary and a waste of company resources? Or think about it again, is efficiency really the most important thing?” This way of thinking is really amazing. When we analyze anything, we should not draw a simple and crude conclusion based on simple experience and secular cognition at the beginning, and then start to deduce and work. The most important thing is to know whether the starting point at the beginning is really reliable. Most of the time, try to stand higher, with the perspective of the upper level thinking and review, not limited to the problem itself. When it comes to good product design, he says the need for stability is Paramount, and ugliness is unacceptable.
The shape of toB and toC products is quite different from the mental model and way of thinking of practitioners. B side is stable, reusable, extensible, it is best to enhance the ability of three-party access on a general platform. The C end is the ultimate performance optimization, scenario-based full-link optimization. Therefore, c-end products made in the B-end circle are almost meaningless in terms of experience. There may be more balance and mental model switching, or even cutting in the dimension of business mentality.
My new colleagues at Crouching Tiger, Hidden Dragon
What impressed me most was the super ability of several KA and operation leaders to make public statements. They talked with ease, were very stable, spoke in a pleasant voice, and were able to adapt to changes without being afraid. Relative to the boring about PPT, detailed read draft good speech is more important to seize the hearts of the audience, stood in their point of view, to think that way is accepted by them, if you throw out the concept of nature have to undertake and excessive, attempt from the perspective of everyday life to cut a bit of a difficult concept or topic, To be able to put your thoughts, your thoughts, into someone else’s head. For those who do technology, it is of course very important to study technology deeply, but it is also very important to strengthen their presentation ability. With these abilities, the more you can enlarge your technical energy. The company is big, some people do the pragmatic side, also need someone to do some of the practical things. Things that aren’t important, like community influence, are also valuable, because otherwise consumers or job seekers won’t be interested in your brand, and you won’t have a chance to flex your muscles.
KA’s big brother is sharing his insights on the industry
There is a golden saying: one person can go faster, a group of people can go farther. But it’s nice to find a group of people to work with who are kindred spirits and nice to get along with. I think, on the one hand, the company itself has a strong magnetic field of corporate culture, which has a subtle influence on everyone. On the other hand, in each process of talent selection, the “significance” of candidates is observed. At the same time, the external contact points show the atmosphere and aura of the company, and finally gather such a group. There’s something about the business of selling goods. It is not so easy to complete the whole link of a small shop. People, goods and fields should be taken into account, and then do user portraits, design publicity copywriting, marketing plans, pricing strategies, service products to design service processes, entities to plan logistics connection. Although we are familiar with online shopping, it is not easy to get the title, introduction, detail page and product picture down from 0 to 1. Good stuff, you take it for granted, but there’s a lot of trial and error and iteration behind it. Interested partners, you can also try to open a shop down there, new people can experience free, and then taobao shop comparison, see how much difference.
Good writing is sometimes more important than the product
Personal challenges
In this team task, I chose an interview task that was a bit challenging for me. I tried to interview several senior employees and make a complete theme video. The final effect is good, but also exposed a lot of problems, such as the use of shooting equipment is not skilled, the microphone wiring did not get the right, can only use a little noise camera original record; Editing software operation is not skilled enough, for the rapid transmission of audio and video files between different platforms is still lack of mature means; In addition, the outline of the interview is not creative enough. We should communicate with the interviewees in advance to find some interesting points.
All in all, Youzan is an interesting, informative and in-depth company. We welcome people with good luck to enjoy with us! Please send your resume to [email protected]