The author | weeks old

| laser sources of finance and economics (leishecaijing)

“Laser Finance” learned exclusively that Ningyin Consumer Finance (chips), a consumer finance subsidiary of Bank of Ningbo, has recently launched a nationwide recruitment campaign, while ningyin Consumer Finance has also begun to prepare for new business.

According to people familiar with the matter, Ningyin Consumer Finance is currently building up a direct sales team, covering about 70 cities in the first batch, and the target areas are mainly areas not covered by its parent bank branches. It may officially launch the business in the first half of this year. According to the arrangement of the head office, the recruitment and construction of the direct selling team of Ningyin Consumer Finance are mainly undertaken by 16 branches, and the team is reserved in advance in the way of directional service.

For example, Taizhou Branch of Bank of Ningbo is the supporting branch of Ningyin Consumer Finance in Chongqing region, and it needs to cooperate with the recruitment work of consumer finance company in Chongqing. The corresponding targeted department is Network Banking Department – Network Banking Department 14, which belongs to the head office. Although the working place of the consumer finance direction student (Department 14) is marked as Taizhou, the actual working place is Chongqing.

The licence, formerly known as Huarong Consumer Finance, was bought by Bank of Ningbo at a 50 per cent premium to the reserve price. In December last year, China huarong, according to the announcement and assignee ningbo bank signed the non-listed state-owned property right transaction contract financial enterprises, proposed to ningbo bank transfer huarong consumer finance 70% stake in the equity transfer by Beijing to publicly listed for sale financial assets exchange, in the end the price of 1.091 billion yuan.

At present, huarong consumer Finance industrial and commercial information changes have not been updated, but industry insiders said that the results will soon appear, including the name, equity and other information changes. From winning licenses to recruiting offline teams on a large scale, bank of Ningbo’s consumer finance business preparation is fast, Ningyin consumer Finance is entering with a new attitude, aggressive.

“Laser Finance” also noted that Bank of Ningbo recently issued a notice on adjusting the expected quota of daily related transactions in 2022, which mentioned that due to the business development needs of Huarong Consumer Finance Co., LTD., Bank of Ningbo plans to adjust the expected quota of daily related transactions in 2022. Huarong will increase the inter-bank credit line of 8 billion yuan and the non-credit line of 5 billion yuan.

It can be seen that Bank of Ningbo urgently extends its tentacles of consumer credit business with the help of Ningyin Consumer Finance. The landing of Ningyin consumer finance has also fulfilled the dream of consumer finance that has troubled Bank of Ningbo for many years. As a leading city firm, Bank of Ningbo has rich experience in consumer loan business and ranks the forefront in the industry, which provides support for the rise of Consumer finance of Ningyin.

Bank of Ningbo is one of the 19 systemically important banks in China. According to the bank of Ningbo to announce the 2021 annual performance of the express, the bank of Ningbo annual revenue 52.721 billion yuan, 28.24% increase over the same period last year; Net profit reached 19.515 billion yuan, up 29.67% from the same period last year. By the end of 2021, the total assets of Bank of Ningbo were 2015.284 billion yuan.

In recent years, bank of Ningbo personal consumption loans in personal loans accounted for a rapid increase. In the first half of last year, Bank of Ningbo issued personal consumption loans of 1984.24 billion yuan, accounting for 64.18% of the total personal loans, the loan scale is much higher than the individual business loans and personal housing loans.

In 2014, Bank of Ningbo put forward the “big retail” strategy, and personal consumption loan business plays an important role in the retail strategy of Bank of Ningbo. Bank of Ningbo develops personal consumption loan business based on offline outlets and marketing team, mainly promoting white-collars and other hit products. Bank of Ningbo now has 16 foreign branches, 19 first-level sub-branches and 1 capital operation center, 446 business outlets and more than 20,000 employees.

Sources said that Ningyin Consumer Finance will also adopt the way of other banks and consumer finance companies, copy the parent bank’s offline full coverage strategy, relying on the direct sales team to promote the industry. In addition, judging from the recruitment conditions of Ningyin Consumer Finance, it may have copied the performance appraisal mechanism of its parent bank.

“The assessment mechanism of Bank of Ningbo has a protection period for new recruits, who will be given a competitive minimum salary in the first year, and will be increased if they do well, but the premise is that the probation period can not be eliminated. In fact, the salary is lower and those who don’t perform up to the standard may be fired before they get a job.” “Bank of Ningbo prefers fresh graduates,” said Wang Rui (pseudonym), who once interviewed the bank.

Currently, Bank of Ningbo is recruiting consumer finance oriented students (campus recruitment) and consumer finance business manager (social recruitment) for its consumer finance subsidiary in Hunan, Hubei, Guangdong, Fujian, Henan, Chongqing, Hebei and other regions. First year guaranteed salary: 150,000 yuan, social security, five insurances and two housing fund.

Staff in charge of the recruitment of Ningyin consumer finance said that the current recruitment is mainly based on school recruitment, and social recruitment is expected to start in early May.

By using the license of consumer finance, bank of Ningbo’s advantage in consumer loan business is expected to expand, and the obstacles of cross-regional expansion and attack sinking market are removed. However, at present, other leading firms are also increasing consumer finance investment, bank of Jiangsu, Bank of Nanjing and other holding consumer finance licenses, new and old players are fighting each other licensed consumer finance track, Ningyin Xiaojin will also face up to the competition.

Until Bank of Ningbo acquired control of Huarong Consumer Finance, Huarong consumer finance is still in the tail of licensed consumer finance. Huarong Consumer Finance was established in 2016 with an initial registered capital of 600 million yuan and an additional capital of 900 million yuan in 2020. If Bank of Ningbo wants to use Huarong consumer Finance to expand its territory of consumer loans, the current registered capital is obviously insufficient, and it is expected to continue to promote capital increase.

Bank of Ningbo entered the licensed consumer finance track, relying on mature capital assets operation ability, it is not impossible to support Ningyin consumer Finance to become a dark horse in the industry. In particular, the offline gene of Bank of Ningbo can help Consumer finance of Ningyin quickly penetrate into the target area.