On September 21st, the 2020 Annual conference of direct Broadcast e-commerce industry, “E-commerce Breeds a New ecology, Direct Broadcast enables a new future”, was held in Guangzhou.

In-depth discussions will be conducted around the global trend of live streaming e-commerce, competition focus, local policy empowerment, smart regulation, information technology innovation, industrial investment and financing development, industry standard research and release, talent training and other hot issues concerned by all parties, aiming at solutions to the pain points restricting the development of live streaming e-commerce industry. To help the rise of the whole industry chain of Guangzhou live streaming e-commerce and build the capital of live streaming e-commerce.

At the meeting, guangzhou Live E-commerce Industry Association and Guangzhou Live E-commerce Research Institute held the opening ceremony.
As the first live streaming e-commerce research institute in China, Zhang Zhi ‘an, president of Guangzhou Live Streaming E-commerce Research Institute, released the Exploration Value: 2020
Observation Report on The Trend of Livestreaming E-commerce Industry; At the same time, the China Chamber of Commerce also released the country’s first national standard for live streaming e-commerce — The Basic Standard for Live Streaming Shopping Operation and Service.
This standard standardizates from different dimensions, such as the front desk anchor, background operation, procurement supply chain, consignor, information party and capital party, forming a trend of multi-party joint participation in industry standards and norms and intelligent and effective supervision.
** In the past nine years, the annual compound growth rate of China’s e-commerce live streaming transactions has reached 25%. During the COVID-19 epidemic, e-commerce has not only bucked the trend of growth, but also played an important role in safeguarding people’s livelihood. Why is the development momentum of e-commerce so strong? **
Strong technical capabilities, a sound supply chain system, and sufficient distribution teams enable e-commerce to ensure people’s livelihood during the epidemic prevention and control period. Reduce intermediate links, better reduce the overall cost of distribution, in line with consumer demand, improve shopping experience, so that e-commerce “sell well”; Efficient and unified information flow and logistics, all-channel and all-link integration and upgrading, so that e-commerce “fast delivery”; New forms, models and scenarios of e-commerce, such as live delivery and reverse customization, have emerged, further stimulating consumption potential and giving e-commerce “full vitality”.

** In the process of the development of e-commerce live broadcasting, the source code of e-commerce live broadcasting can not be ignored, he is to build the cornerstone of e-commerce platform, is also a key point. **
E-commerce live source is connected with the original mall system through the live system or build an independent e-commerce live platform. Merchants can use the platform while fans can directly consult, ask questions and buy online on the e-commerce live page. The live broadcast system has clear and smooth pictures, convenient interaction and network sharing. From images and text to moving pictures to short videos to real-time source code, e-commerce is the fastest way to achieve content.
The source code development of e-commerce live broadcasting includes three large functional modules, which can be customized for different user groups.

1. Livestreaming module, livestreaming goods in e-commerce

In APP development, live broadcast is the most important part, through which the audience can intuitively understand the characteristics and appearance of the product, and the carrier can interact with the audience through personal influence and rendering power in the live broadcast APP, triggering users to place orders and purchase.

2, e-commerce module, e-commerce module is e-commerce live with goods

The basic module of APP development is the e-commerce ordering system through direct streaming. A stable e-commerce ordering system can provide customers with quality shopping experience and a set of standard e-commerce processes are essential parts.

3, social module, in the broadcast, the electricity after the two function modules, has been a fan or buy the user how to keep and maintain, need to live on electricity and cargo APP development add social module development, make corresponding user to form a similar community groups, by the host or maintenance, such as businesses for fans to interact on a regular basis to 2 times.

There is no doubt that e-commerce live broadcasting has broken through layers of obstacles in marketing activities for major businesses and integrated search channels, reach channels, ordering channels, evaluation channels and operation channels. After integration, it can effectively avoid the loss of users caused by channel switching. Therefore, live streaming has become a necessary choice for integrated marketing in the Internet era. Seize the industry draught, improve the mechanism in advance, in order to be ready to go out of the station at any time, early smell the wind direction of the live broadcast industry, can surprise victory.