On July 21, Duojing Capital held a themed activity “Upgrading of education and Training industry under the New Deal” in Beijing. Pai Leyun appeared at the event and jointly released “2021 China Education Real-time Audio and Video Industry Report” with Duowhale Capital Education Research Institute. “Report” through the interview with the founder of Pai Leyun Zhao Jiayu and many other top experts in the field of audio and video, an in-depth analysis of the development process and future trends of educational real-time audio and video industry, Pai Leyun as a typical enterprise case was selected in the report (the full report can be downloaded at the end of the article).
Duojing Capital is a boutique investment bank focused on education industry research, investment and financing services, including comprehensive education enterprise strategy consulting, private equity financing and strategic MERGERS and acquisitions advisory, and also has duojing win-win fund and entrepreneurial service brand “Duojing Hui”.
Part 1
Ten billion education real-time audio and video track, scene of high technical barriers
In the report, The Capital Education Research Institute believes that although the segmentation of the education industry is affected by regulatory policies at the present stage, K12 discipline education may fall in the short term, but quality education, vocational education and higher education development momentum is good. The market size of educational real-time audio and video is expected to reach nearly 6 billion yuan by 2021 and 10 billion yuan by 2024. There are three drivers behind the rapid growth of the market size: One is the increase in the number of students studying online, the increase in the average amount of time students spend online, and the increase in the ratio of students to students who interact in “real-time” ways during online learning.
Swipe left and right to get a first look, click to read the original article to download the full report
The entire track has huge potential, and both PaaS and SaaS providers have their place in the incremental market, but the report also points out that the technical barriers to real-time audio and video communication systems are high, and that the challenge is to achieve lower latency, greater fluency and interactivity, and better cope with massive amounts of concurrency. At the same time, different educational scenes also put forward higher requirements for real-time audio and video technology, such as 1V1 requires very low delay, small class requires stronger interaction, Large classes require large concurrency, online piano teaching requires better sound quality and richer pictures, online art teaching requires guaranteeing the color and non-deformation of images, online programming teaching requires stable remote control and video annotation ability. In the view of Duowhale Capital, the key points of competition in the next stage of education real-time audio and video industry lie in technology, service and talent, which is also the core advantage and competitiveness of Pai Leyun.
Part 2
Technology, service, talent, pai Leyun consolidate education audio and video industry leading position
Founded in 2019, The core technology team is from Cisco WebEx, a leading video conferencing enterprise. As the first audio and video cloud service provider with video conferencing background in China, Pallecloud has served the leading customers in online education, social entertainment, video conferencing, finance, healthcare, IoT, games and other industries. Through the integration of Pano SDK, education enterprises can quickly build online teaching classes such as 1 V 1, interactive small class, super small class and double normal class on a global scale, and fully realize K12 education, art teaching, music teaching, programming education, children’s English, vocational education and other scenarios of interaction.
At the same time, Pai Leyun is the first in the industry to put forward the concept of “two high and one low” of audio and video (namely: high quality, high fluency, low delay), hoping to make more customers’ applications transition from “usable” to “easy to use” through technology upgrade. Pat LeYun has brought together a large number of focus on audio, video, Internet, etc, senior technical experts in the field of AI in the process of service customer scenarios very pay attention to technology innovation, grinding out correction collection, video cameras, remote control, video annotation, and other audio and video features, and support one thousand people, ten thousand single rooms, audio and video and even the wheat, It can achieve 99.95% high availability, create the ultimate interactive experience for users, and provide better and more professional educational scene audio and video services.
Not only that, Pai Leyun is also constantly consolidating the underlying technology of audio and video, deeply optimizing the intelligent audio algorithm and video engine, seamlessly combining the sequential processing based on AI, greatly enhancing the subjective experience of video. Patlecloud has developed excellent audio and video encoders, especially scalable video encoding, to create the ultimate experience for real-time scenes. The original Pano Backbone global real-time transmission accelerated network, advanced weak network countermeasures technology and cloud adaptation technology enable all kinds of devices to achieve the optimal end-to-end delay and maintain smooth calls in extreme scenarios. In order to facilitate education enterprises to locate users’ online real-time problems, Pai Leyun also launched the “data Compass”, which provides comprehensive end-to-end data display and efficient audio and video quality inspection means.
Part 3
Capital and market pay high attention to the track, pai Leyun believes that the most important thing is to create service quality
According to the report, online is conducive to the delivery of quality education resources and promote education equity. Therefore, the demand for real-time educational audio and video will only increase, and the future pattern of the industry has not been completely finalized. The combination of real-time audio and video technology with 5G, the integration of AI, the co-creation and cooperation with hardware manufacturers, and the campus informatization solutions will become new growth points and be implemented in more application scenarios.
In response, Zhao Jiayu, founder of Pai Leyun, told Duojing Capital that the new generation of users grew up in the Internet era and preferred to solve problems in an online way. The epidemic accelerated the habit of users to develop online, and online education has become an inevitable trend. The field of audio and video is on the “slope of enlightenment”. In the future, audio and video technology will be applied in more scenarios with huge increment.
Zhao Jiayu believes that the education real-time audio and video industry is still in its infancy, and will certainly change from “usable” to “easy to use”. In order to serve the slow industry of education, the most important thing is to create the quality of service, keep the ingenuity of technology, the awe of education, and make steady progress.
“On the one hand, we need to further optimize the technology, on the other hand, we also need to combine AI, AR/VR, 5G and other technologies to do further innovation, really improve the online classroom interaction and immersion, improve teachers’ teaching efficiency and productivity, improve students’ learning efficiency and effect.” Zhao said.