Color matching is a big headache for many people. Especially design new appointee, had not accepted systematic colour training, cannot follow from beginning to end in match color respect play. Every time you finish your design, you may not be satisfied with the color scheme, feel uncomfortable, and don’t know what to do. You may also have a collection of color cards that are not used the way you think they are. Next, I will share with you how to match colors from three aspects.


How to combine color theory with correct color blending?

If you have studied physics in junior high school, you will know that color is the wavelength of visible light scattered on the pigment of an object after removing the absorbed light. Different wavelengths will show different colors.

And computer screen end color, it is white light through the color of the electronic screen, the color of light.

Therefore, in the design software, the color mode is divided into CMYK and RGB. At the same time, due to the limitation of printing pigments, the color mode of CMYK tends to be slightly darker than RGB.

Neither of these color modes, however, is based on optimal human eyes. Why is that? Because CMYK and RGB are not easy to color directly with the eyes, these two color modes are mixed color mode, in addition to its own color, in order to get other colors, you need to mix.

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For example, in RGB color mode, red (R) plus green (G) can be mixed to make yellow, so when we want yellow, we can set R to 255, G to 255, and blue to 0 to make bright yellow.

Obviously, such color adjustments are quite anti-human, and without a certain amount of design knowledge, it will be difficult to come up with the desired color.

When the human eye observes the color, it is distinguished by the depth, brightness and shade of the color, which is often said in the design of hue, saturation and lightness. For example, pink is lighter than jujube red, which is translated into the design language, that is, the saturation of pink is lower than jujube red, and the lightness is higher than jujube red. So, what model is most suitable for the human eye? The answer is HSB color mode.

H is for Hue, that is, the attribute of color: blue or red, green or yellow;

S is Saturation, or purity, showing the bright and dark colors.

What is the Brightness of the color? The higher the Brightness is, the more white it is; the lower the Brightness is, the more black it is.

Therefore, the use of HSB to adjust the color, so that people can adjust the desired color more intuitively.

Or take the example just now, if we have a jujube red, want to adjust it to pink, just need to reduce its saturation, improve the brightness, you can easily get, so that the color adjustment will become very easy.

Now that you know how to mix colors with your eyes, let’s take a brief look at how colors affect your mood, so that you can match colors that match your mental mood.

Psychologist thinks, the person’s first feeling is vision, and what affects vision the most is colour.

People’s behavior is affected by color because it is based on emotion. For example, when we are sad, we often can’t eat, but when we are happy, we eat two more bowls.

Color is the innate color originated from nature, so when we see color, we will unconsciously associate with nature. For example, when we see blue, we will think of the vast sky and sea, so as to calm down. Red, is the color of blood, is also the spark of firecrackers, so it is a dangerous signal, but also a symbol of joy.

Versatile color matching skills, how to quickly map?

You’ve probably all heard the phrase, “red and green are ugly at the end of the day,” which has been adapted into different words in different dialects for rhyme purposes, but its original purpose is to describe how ugly the combination of red and green is.

But, red and blue, red and green, is there really no solution? The answer is no.

As long as the range of good color control, saturation, lightness, even if the combination of death, also can match a good effect. This is also a lot of color matching article mentioned inside, main tone, secondary tone, embellishment color and so on.

Use some illustrative cases to introduce some versatile color matching skills, so that you can easily match a good-looking color when you are unsure of style.