This is the 21st day of my participation in the August More Text Challenge

1. The TKD Settings

Page TKD should include brand words and business words to improve page ranking

For example: Denver’s TKD

Title: Nuggets – The nuggets don’t stop coding

Keywords: Nuggets, rare earth,Vue. Js, Nginx configuration,Kotlin,RxJava,React Native, Agile development,Python

Description: Nuggets is a community that helps developers grow. It’s Hacker News for developers, Designer News for designers and Medium for product managers. The technical articles of digging gold are edited by the technical masters and geeks gathered on rare earth to select the best dry goods for you, including: Android, iOS, front-end, back-end and other aspects of the content. Users can find the top stories from the tech world here every day. Meanwhile, nuggets also have boiling point, nuggets translation plan, offline activities, column articles and more. Even if you’re a GitHub, StackOverflow, open Source China user, we believe you can get something out of it.

2. Page content optimization

(1) Semantic adjustment of web code: more semantic tags are used to facilitate crawler retrieval.

(2) Page content keyword enhancement: repeat keywords in page size headings and copywriting to achieve the purpose of content enhancement; Key words to avoid the use of pictures, easy to crawl retrieval, collection.

(3) IMG adds Alt attributes and uses H1 tags to write content keywords

3. Bootstrap links

The recommended part at the bottom of the website retains guidance to reduce the jump rate, such as product introduction and FAQ summary, to improve page retention and conversion; Or form a mutual chain with the recommended page to stabilize the weight of page traffic.

4. Mobile optimization

Set the mobile page, or set the PC page to adapt, increase the mobile search experience and retention conversion.

Rules for mobile page design:

(1) Page font, character size, text line spacing and other design should be suitable for mobile phone users to read, not too large or too small, text font size is no less than 10pt.

(2) The main content of the first screen must take up more than 50% of the screen.

(3) The main content should be clearly distinguished from other sections, and located in the center of the screen, so that users can get information without any interference.

(4) The function and position of navigation are clear to avoid users being misled in the process of using.

(5) In addition to the content mentioned above, the website should also avoid other situations that affect the identification of page content, such as large blank pages, no text typesetting, paragraph/picture typesetting disorder, incomplete display of main content, etc.

5. Off-site optimization

(1) Publish positive website information on public platforms with high ranking in search engine (Baijia, Know, Tieba, Sohu, Zhihu, etc.) to build a good reputation; Negative information with higher ranking should be deleted or screened.

(2) Creation, update and maintenance of Baidu, Interactive encyclopedia, Sogou encyclopedia, etc. (Interactive Encyclopedia has a high ranking in Toutiao, and toutiao is also developing search engine now), encyclopedia is more important for building brand image.

(3) Public relations, public opinion dissemination, publicity news source release.

(4) Off-site promotion and off-chain construction.

According to the analysis of competitors and brand business, expand high-quality, high-weight external chain channels, science and technology forums, we media platforms, classified information networks, etc., release high-quality anchor text external chain, and carry out friendship link exchange, in order to improve keyword ranking and natural traffic.

Praise support, hand left lingering fragrance, with rongyan, move your rich little hands yo, thank you big guy can leave your footprints.

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