Brush douyin less, do the strongest product!

The moment I saw this question, I thought of the scene when my Chinese teacher introduced Russell to us when I was studying Why I Live in high school. He was a British philosopher, mathematician, logician, historian and writer, the main founder of analytical philosophy, and the advocate and organizer of the world peace movement.

As you can see, the best people never think they know enough.

Therefore, understanding technology, and even design, is actually a powerful card that product managers can hold in their hands to break the wall.

Not everyone can be a product manager

I want to tell you something real. One of my friends is a chemical engineering major. When I was a sophomore, I had some professional anxiety and thought it was difficult to find a good job in all aspects in chemical engineering. Want to turn courtyard result did not become, entered student union development, try to find other way.

He actually met one of the big guys at the computer department, who was a year ahead of him, and they both played Overwatch, so they got to know each other pretty well. Later, when the boss graduated, he successfully entered a large factory. When he graduated the next year, he was recommended to a development company of Party B to make products.

As a result, he had not been in the job for a full year before he gave up.

Because every project he pushes forward, it’s very hard. The reason is that they do not know much about technology and enter the workplace right after graduation. As a result, they have neither the courage to demand nor the courage to argue.

There is one thing I remember particularly, when the small program first came out, many people believed that this would be another outlet. And they do an old orchard customer, put forward to develop their own small procedures. This is because the old customer already has his own online mall, and when developing and constructing the online mall at the beginning, the bottom layer was not prepared for too many iterations, and the realization of the needs of The boss of Party A would be very limited in areas such as multi-data synchronization and distributed layout.

So during requirements reviews, development kept saying, “You can’t do this, you can’t do that.”

But there was nothing he could do, and the end result was a serious delay in product decisions.

Knowing technology doesn’t mean you need to know how to code

Less popular product managers often have a catchphrase: “The requirement is simple!”

This reminds me of what Professor Lee Sun-you once said in his lecture at Hundang University: “It is not that things are simple, but that we are ignorant.”

We often say that product thinking comes from life, so let’s take another example that is very common in life: housework.

This topic has always been very hot on Zhihu. For example, a stay-at-home wife is at home, but her husband says, “You are doing laundry and cooking at home every day. How much can you do?”

See, this is an “ignorant” product manager.

He does not even know the detailed steps required to implement a feature.

The cooking function, when finally delivered to the user, is a table of edible meals, but there is a lot of work to be done before those meals are presented.

  • The average product manager deconstructs cooking into: buying food, preparing food, cooking, setting the table, washing dishes, and storing.

  • Good product managers, on top of that, think: How many people eat? How many leftovers are there in the fridge? How many dishes are you going to cook? How many hot dishes and how many cold dishes? In clay pot soup? Where can I buy food? Where is it cheap? If you want to do squid but the market does not have squid is to go to hema to buy? If we run out of hema squid, where do we get it? Do I have to eat squid? Can the bullfrog do it? What if I can’t get squid…

Product managers need to understand the fundamental logic of technology to know more about one thing.

Only by understanding technology can we know how to realize and operate the whole product, how to deal with emergencies, how to make choices when facing different demands and problems, and how to reduce unnecessary resource waste and cost expenditure in the process.

Product managers have never been free to do what they want with their products, and we can even say that in 2021, more PMS are driven forward by the industry. Since we can’t do what we want, we should honestly expand our hard power and perfect the logical chain, industrial chain and delivery chain of each product.

Use time to demystify technology

Although we emphasize the importance of technical knowledge here, in fact, to be a good product manager, you must be a strong pentagon warrior.

In addition to understanding technology, understanding the market, familiar with the style of play, dabble in design and so on, are equally important to become an excellent product manager. Therefore, in the career growth process of our product managers, we must be good at planning their own work, and leave more time for learning and insight.

Finally, I would like to share with you the tools I have been using and the development knowledge I am learning.

1, copy RP

This is a rapid prototyping tool THAT I’ve been using lately. I’ve been designing with Axure for a long time, and on reflection, it’s not really necessary to indulge in the interactive brilliance of high fidelity. The point of prototyping is function, interpretation, and flow. Copycat RP is a tool for rapid design collaboration and delivery.

In addition, it is very convenient to use it to complete basic interaction, just need to drag to achieve. The function of the main and auxiliary artboards also helps me to layout the display content of the entire page. Various types of design templates are available officially, and both desktop and Web versions are supported.

Its overall feeling is very fluent, and also promise a permanent free to use (it does), everyone can go to give it a try: https://www.mockplus.cn/rp

2. Share some books you have read on and off recently

Don’t be scared, product manager’s self-enrichment and polishing is always indispensable! But if you’re just getting started, you don’t have to go that far. Can try from the Python programming from entry to practice “, “zero basis to learn HTML + CSS 3”, the books “JavaScript DOM programming art”, the other w3school also have a good online tutorial: https://www.w3school.com.cn/.

To everyone: less douyin brush, do the strongest product people!

Can’t read back: Tiktok is so funny, what code to learn!