preface
Today I am going to make up for the business analysis of seckill system. I sent the PPT a few days ago. Today I will pick out the business content and add it to the document of “Skrshop. tech/”. In addition, regarding…
Anyone in business knows:
It’s important to do system concepts
Because these concepts can tell people exactly what you want to say when communicating with colleagues and colleagues. Especially the e-commerce system, as we all know, there are many concepts in e-commerce, such as Sku, Spu and so on.
So the first thing we need to know is what is a seckill?
What is a seckill?
We first look at the following JINGdong, Youpin, Pinduoduo seconds kill page screenshots.
Through the information on the page, we can obtain the following useful information:
| concept | describe |
|---|---|
| Concept of 1 | activity |
| Concept 2 | The concept of sessions, which is a subset of events |
| Data information on the page | describe |
|---|---|
| Activity information | Information on events and sessions |
| Second kill product information | Commodity picture, commodity name, commodity price, commodity price and other description information |
| Seconds kill progress | The inventory schedule |
Definition of seckill:
Secakill is a marketing method of e-commerce, commonly known as one-yuan secakill
What are the marketing dimensions of seckill?
| Marketing dimension |
|---|
| The price dimension |
| The number of dimensions |
| Commodity dimension |
| Time dimension |
| The price dimension |
|---|
| Price of Chinese cabbage |
| The cabbage price |
| The number of dimensions |
|---|
| Very few, eg a few |
| Not very little |
| Commodity dimension |
|---|
| Detonation product |
| The detonation product |
| Time dimension |
|---|
| Time limit |
The above dimensions are combined according to operational requirements to obtain different types of seckilling activities, as follows:
First of all, one second to kill and so on: cabbage price + very little +(explosive or non-explosive)+ time limit
Secondly, limited time purchase (also known as conventional second kill) : non-cabbage price +(little or not very)+(explosive or non-explosive goods)+ limited time
Next, blast rush: Non-cabbage price +(minimal or non-minimal)+ blast + limited time
| Seconds kill activity type | Marketing dimension |
|---|---|
| One second kill or something | Cabbage price + very little +(explosive or non-explosive)+ limited time |
| Limited time purchase (also known as regular second kill) | Non-cabbage price +(minimal or non-minimal)+(Explosive or non-explosive)+ Limited time -> |
| Detonation product to snap up | Non-cabbage price +(minimal or non-minimal)+ explosive + limited time |
Technical solution supplement
In the previous article “What, there are so many different seckill systems!” It only focuses on the action of seckill (the core seckill interface) and does not explain the whole process. Today, here is a complement to this part, as follows:
Supplement the complete process scheme ①
The complete process mainly involves three interfaces:
| Second kill service interface | Internal or external | describe |
|---|---|---|
| Interface for obtaining seckill information | foreign | QPS has high requirements, so it can be directly external |
| Gain seckill status | foreign | The user obtains the right to add the item to the shopping cart |
| Validates and obtains the seckill price interface | internal | The shopping cart interface validates the qualification and returns the current active seckill qualification for the item |
Supplement the complete process scheme (2)
What’s the difference between this scheme and the one above? A: Unified convergence of the interface to obtain seckill activity information to the “marketing center”, the purpose:
All marketing activities are abstracted into a “product activity information” interface
Thus, the logic of reading our product details page is clear as follows:
- Class 1: Commodity basic information interface to get basic information about a commodity (picture, name, description, price, stock, etc.)
- Category 2: Product activity information interface to obtain the information of all marketing activities participated in by the product (full reduction, full gift, buy gift, second kill, etc.)
Here is:
