Data center is known as “the next station of big data”, is the booster of digital intelligence landing, has a wide range of market potential. “Daily Interactivity CTO on Data Middle Platform (Part 1) : From Requirements, Methodology to Application Practices” has introduced the definition, methodology, and practical results of daily interaction of Data Middle Platform. This article mainly shares the second part of the interview with you: the similarities and differences between the daily interactive data center and other centers, as well as the company’s planning and strategic thinking in the center, so that you can have a deep understanding of the center, and at the same time, discuss how to solve industry problems through the center, dig the value of data deeply, and enable business.
The Evolutionary Path of the Construction of the Daily Interactive Middle Station
Q1. What are the advantages of daily interaction compared with other service providers in China and Taiwan? In terms of solutions and middle products, how are they different from other middle products and services on the market?
Daily interaction can be said to be the “aboriginal” of the big data world, so our focus is to first rely on the company itself, let the internal colleagues of our data as a efficiency tool, knowledge management platform, in the process of carrying out data business to take the lead in use. In this process, we form a closed loop to verify the effectiveness of Zhongtai’s products, and then rely on our deep expertise in the industry, so that the industry customers can efficiently use the daily interactive governance platform. Finally, we further cooperate with partners in other industries to provide better quality services for customers.
Therefore, what makes Daily Interactive different from other data medium enterprises is our focus on “beginning with the end”. “The end” refers to how we can provide real value to customers and the industry through the data center rather than simply selling the platform. Therefore, it is more on the basis of a deep understanding of the industry that we will provide such a governance platform for the industry. We hope to be able to unite with customers, through this platform, customers in the industry to really solve the problem.
The root of the concept of “beginning with the end” still lies in our deep understanding of the three-tier structure of “Data accumulation (Data), Data governance (Machine) and Data application (People)”. We believe that these three can not be isolated, only the organic combination of the three together to create unlimited possibilities.
In particular, the data application (People) layer requires that we have a sufficient number of industry experts within the company. Now, many of our colleagues, relying on their deep understanding of the industry, are highly praised by customers as “industry experts”. Our colleagues constantly in-depth discussion with our customer, dig out their real demand, and feedback to company, then how we conceived through the corresponding technical measures such as to its own methodology better refining, finally formed a series of reusable model or product, to really help customers to solve various problems.
Q2. At present, the data center is also moving from general to industry segmentation. What are the main industries for daily interaction services? What are the reasons for choosing these industries?
Daily Interactive mainly serves the mobile Internet, brand marketing, intelligent risk control, public services and other industries.
Mobile Internet is our first major field of deep cultivation. Daily Interactive started out as a push messaging service for APP developers. Daily interactive insight into the needs of developers, divided the life cycle of Internet users into customer acquisition, growth, maturity, decline, loss of five stages, to provide users with matching data intelligence services and operational tools. In short, as long as customers have their own APP, they are likely to be the target of our service.
At the same time, we will also provide specific solutions on how to achieve refined operation of APP according to the current operation pain points of APP, so as to help APP developers to promote and operate APP in the most efficient way and drive the business growth of developers with data intelligence.
The second area is brand marketing. Through relevant technologies and services, Daily Interactive provides Mars, Danone and other brand advertisers with in-depth consumer insight, precise targeting of advertising, marketing attribution analysis and other services, helping customers to comprehensively enhance brand marketing value and achieve performance breakthrough in the Chinese market.
Second is the area of intelligent risk control. As we all know, the core of the financial industry or banks is mainly about risk control. We use our own technology and services to provide financial customers with equipment risk identification and user risk assessment to ensure the security of financial APP business. The fourth area is public services. Through insight into the internal connections between people, time and space, Daily Interactive uses big data and visual analysis to enhance the development of smart cities. Specifically, through the big data technology, population data daily interaction, vehicle traffic data, enterprise data, spatial data and effective linkage, take the lead to achieve the multidirectional real-time exchange of information, and merged into an organic whole, for the application of city governance more scenarios and higher governance efficiency created may be.
Starting from the above fields, we can see that Daily Interactive, as an enterprise with data as its core production factor, has the big data gene and is born with the ability to govern numbers.
In addition, in other areas, we will cooperate with partners to expand the industry. Based on the accumulated experience of industry partners, daily interaction will provide strategic technical and consulting support to relevant clients. In the transportation sector, for example, we start cooperation with zhejiang high letter, effectively high-speed data management, transportation departments to help implement differentiation, directional information of charges and careful operation, efforts to build a large data driven “super highway”, effectively improve the highway running speed, the power driving safety, people, vehicles, road intelligent interaction.
Daily interactive experience and planning of China Taiwan construction
Q3. What experience can you share from the daily interaction on the development of China and Taiwan?
Enterprise middle platform construction does not mean that simply put the relevant technology “stack” to the system on the end. In fact, it has relatively high requirements on the organization structure and personnel consciousness of the whole company.
In this regard, we suggest that in the construction process of China and Taiwan, we should pay attention to the cultivation of enterprise talent quality. When a person’s literacy or awareness is in place, many things will happen naturally.
Therefore, we believe that for enterprises with digital upgrading and transformation needs, the first step is to solve the problem of “people”, first the decision-making level, and then the talent echelon in the organization. Decision-making determines how far an enterprise can “go” in the end, and then through a good organization can quickly carry out the cultivation of talent ability and quality. As long as the problem of “people” is solved, we can make use of the tools and methodology related to the construction of the middle platform, and then it will come naturally.
We suggest that enterprises can adopt the following ways to build a data center. First, enterprises can try to carry out related businesses by means of the daily interactive number management platform. After the enterprises form intuitive understanding in the process of business development, they can gradually strengthen the cultivation of talents with digital awareness. Finally, enterprises can rely on core talents to make better use of the data center.
Q4. What are the long-term plans and goals of daily interaction in terms of data middle platform? What are your prospects for the future development of the company’s data center?
In last year’s “Xixi on number” data intelligence summit forum hosted by the daily interaction, we officially released the “daily number”. For a while after that, we didn’t publicize it as much because we wanted to focus on polishing the product and making it show the real substance. At present, after internal and external practice and verification, the daily interactive “governance platform” can already be called “platform or an operating system”.
As a data intelligent enterprise, in the next ten years, daily interaction will still focus on the track of “data intelligence”, and polish the product more solid from the aspects of talent team training, product service and so on.
Specifically, we will cooperate with industry partners to provide more customers with the related services of the number governance platform. At this stage, our governance platform was “a process of continuous iteration and improvement, just like the operating system we use in our daily life”.
In the end, we look forward to working together with all colleagues and industry partners to truly build a platform system that serves the whole industry.
Everyday life, technology changes. In the era of big data, Daily Interactive believes that data intelligence will become the driving force leading social change. In the future, Daily Interactive will continue to focus on using massive data and innovative technology to promote the improvement of the data center construction system, help industry customers to reduce the cost of data use, precipitate the value of enterprise data, eliminate information barriers, and build a beautiful blueprint for digital upgrading.