Since the interim Measures for the Management of Online Booking Taxi Business Services was issued in 2016, safety has become a major focus of the supervision of online ride-hailing. After the initial development of “savage growth”, online car hailing, which can provide users with good comfort, cost-effective, convenient and fast services, has begun to take a more standardized road. Platforms have strengthened the management of drivers and vehicles. On the one hand, new functions have been introduced to improve the personal protection of passengers. On the other hand, professional training and safety education have been provided to private drivers to improve their service level. I have noticed that the online video training function jointly launched by Cao Cao, an online ride-hailing platform, and netease Yunxin, a cloud service brand of netease, is favored by users for its convenience, efficiency and low cost.
Cao Cao Private Car is an Internet + new energy travel service platform strategically invested by Geely Group, and is committed to developing into the first platform of new energy vehicle sharing travel service in the field of “Internet + travel”. Whether in response to regulatory requirements or the need to improve service quality, the platform focuses on driver training programs as a key service. Meanwhile, due to the scattered characteristics of ride-hailing drivers, the platform adopts the form of online live classes to carry out training. As a leading IM and audio and video technology service provider in China, netease Yunxin has realized audio and video functions for Cao Cao’s private car in the mode of PaaS cloud service, making the form of online classroom popular among platform drivers.
Live on-demand learning online video breaks the bottleneck of offline training
Based on the service standard of London taxi, Cao Cao has built a standardized service system, requiring drivers to dress uniformly and providing standardized business etiquette services throughout the whole journey. Previously, the driver’s training is organized through cao Cao’s car around the offline operation center. In order to make cao Cao private car drivers often receive daily training from the company, the platform innovatively expands the training to online. By accessing the audio and video interface of netease Yunxin, the platform realizes necessary functions such as live video teaching and on-demand training.
OBS is used as the live broadcast terminal of Cao Cao’s car, and APP is used as the driver’s viewing terminal. At present, in addition to the live broadcast three times a week, the driver can see the “Cao Cao School” module when entering the background of the driver’s side of Cao Cao private car. After clicking into the module, the driver can click to learn various courses of Cao Cao private car according to their needs. At the same time, in the training function section of driver-side APP, the leadership can train and share the business and service awareness of private drivers, thus breaking through the limitation of offline scenes, giving drivers more choices and significantly improving their enthusiasm in training.
The technology stability service in place mode fits the achievement cooperation
To be specific, stable and reliable audio and video interactive functions with smooth experience are the core demands of such scenarios. In addition, it is also the requirement of the product end for the technology provider to quickly realize the audio and video functions by calling API interfaces, which requires sufficient technology accumulation and mature underlying technical framework. Obviously, netease Yunxin’s rich experience in the field of audio and video technology is its advantage, and its self-developed industrial audio and video technology framework NRTC can realize convenient and rapid development and deployment of audio and video functions. On this basis, the technical team of netease Yunit has optimized many technical details, for example, the Web side has been optimized to support smooth call experience in one-to-one and multi-person online scenarios. In view of the lag phenomenon caused by weak network and broadband competition, the technical team can accurately understand and predict the current network environment through bandwidth optimization, and then solve the network problems in audio and video interaction. All of these have become the basis to ensure that cao Cao drivers get smooth audio and video interactive experience.
Referring to the feelings of deep cooperation with netease Cloud letter, Cao Cao car said that the main value of netease cloud letter in audio and video cloud service technology accumulation. After all, audio and video support is not only about the user experience, but also the core functionality of online platforms. After testing, compared with other manufacturers, netease Yunit’s live streaming and vod service is more outstanding in terms of smoothness and stability. From the point of view of follow-up service, the geographical advantage of 7*24 hours service response and location in Hangzhou is conducive to more efficient service. In addition, netease Yunxin flexible on-demand charging mode, for cao Cao car this irregular training mode characteristics more fit.
It is reported that Cao Cao has become the first new energy vehicle sharing platform to obtain online service capability in China. As of November this year, the platform has obtained offline online taxi booking licenses in 67 cities, ranking first among B2C ride-hailing platforms in terms of active users, second only to industry giant Didi.
The online car hailing industry is currently in a period of vigorous development. As the product of Internet technology and consumer demand, it has become a kind of rigid demand for public life services. Netease yunxin said that the platform will adhere to the road of technology empowerment, help customers product innovation and iteration. It is believed that with the joint efforts of regulators, ride-hailing platforms, technical partners and users, the industry will move forward in standardization and achieve better development through innovation.