Good copywriting has rules to follow, and our responsibility is to provide customers with high-quality and accurate copywriting planning services by studying the characteristics of various industries.
Copywriting can be published in the network of new media channels, wechat public number is the most popular brand promotion carrier.
What is the most important thing to write a good wechat public account tweet? Creativity, title, content, topic selection are right, but in yifan technology industry for more than ten years of experience, the beginning of the article is the highlight.
When a user opens your tweet, most of the time he or she is busy: eating, on the road, at work, so you have to put what appeals to him most, or what you want to express to the user, at the top of the post to maximize conversion.
If you write to the point at the beginning, or if it’s engaging, you’ll get the user into the story, get him to read more, and you’ll get the number of views and conversion rates you care about.
That makes sense, but how? Might as well look at yi Fan science and technology xiaobian summarized three points.
1 concerns me
We are always interested in topics that are relevant to us. This is the universal rule, no doubt. The first point of writing an original article is to close the distance with the user. It may be something closely related to him, or it may be the popular meme or language on the Internet recently.
2 Be Flexible
If your public account positioning is content-based we-media, may be used to push depth of original long and medium articles, article logic sorting is more important; If you want to build a high-end brand image, then simple and powerful push news, or to embellish the product advertorials are the ideal direction. It also requires professionals to analyze and plan the direction of your operation.
3 Creative Planning
Through ingenious creative copywriting design, can often stimulate user curiosity, curiosity is also universal routine, with this point, the public operation will not be too bad. The difficulty lies in the fact that it is not easy to complete an idea. A good idea requires a senior team. From hot spot collection, brand analysis, brainstorming to landing copywriting, at least four professionals are required to execute it. (Here’s what you can do.)
4. Poke a sore spot
If your company has only one editor, when you ask her to write a product advertorial, most of the time she will write a very straightforward introduction. For users, there is no aesthetic sense and no appeal, and for brands, the image is depreciated.
How does product advertorial writer write? It is very simple, the integration of life scenes, cut into the user needs pain point, marketing will come naturally. This conforms to the SCQA structure proposed in the Pyramid Principle of the copywriting Bible. Higher order can also add visual design, creative planning, so that the brand is more forced, Yifan technology can help you.
5. Play with punchlines
If your brand has AN IP image, we can make it vivid. If not, it doesn’t matter. It’s good to personify the image of the wechat public number. We write in the generation of original articles, often planning a lot of words, popular meme added to the copy, so to create a brand image is “interesting soul”. Of course, this tests the writer’s editing background.
The creation process of a copy is much more complicated than this one, so it is very cost-effective to entrust it to a professional team.
Yifan technology how to serve?
First, determine the demand: what kind of copy do you need? Is there a plan for the operation of the public number?
Copywriting is difficult and easy, there are three main.
(1) Senior copywriting: no less than a project, according to the specific needs of the brand, do product inside and outside scene shooting, marketing activity planning, visual animation cartoon design, advertising creativity and other all-round services, from the topic to the final landing we are fully responsible for.
Advantages: high brand image
Suitable for large groups, first-line brands
(2) Professional copywriting: The project team studies the characteristics of the industry and analysis of competitive products, and writes in-depth original copywriting in line with the brand positioning. The length can be long or short or creative, and the graphic visual design can also be added to make the copywriting more vivid.
Advantages: high cost performance, brand image in place
Suitable for small and medium enterprises
③ Standard copy: according to requirements to provide copy writing, a number of professional writers real-time service for you, quick response to follow up the project, can be long-term, large, stable, quality and quantity guarantee to the manuscript. At the same time we guarantee the original, to help you avoid picture copyright risk, let you worry free operation.
Advantages: quality and quantity, adapt to the needs of a large number of contributions
Suitable for we media, content platform
Ii. Service process: Real-time docking of special teams
Cooperation process:
Contact operation consultant — communicate demand — issue proposal quotation — sign contract — set up team — start cooperation
Copywriting process:
Customer inform demand — editor submit topic selection — confirm topic selection — writing — revision — release
Settlement period:
Prepayment enjoy preferential price, after payment at the end of each month settlement.
At the same time Yi Fan original essay writing gradient preference, the more the number of articles, the lower the price of a single article.
Specific quotation and work cases, cooperation and communication welcome to talk
Qiao Feng Operation Consultant
Tel&Wechat: 130-2520-1512
Add: 1F, Block 4A, Shenzhen Software Industry Base, Nanshan District, Shenzhen