The popularity of Alipay and wechat Pay has led to the emergence of converged payment. Many people don’t know what converged payment is. Some people think converged payment is a QR code that can be scanned by alipay and wechat.
Such as Alipay, wechat Pay and UnionPay are all third parties. This is relative to the payer and the receiver, the payer uses the third party to pay and the receiver uses the third party to collect.
So, what is the fourth party? Aggregate payment is a payment mode established on the basis of the third party and based on the third-party payment channel to settle funds for the receiver.
For example, the merchants are like a reservoir, alipay, wechat, cash, credit card and Huabai, such as water inlet pipe. Converged payment binds so many water inlet pipes together to provide merchants with data such as water inlet volume and water inlet speed. Water still enters the reservoir from the pipe, but converged payment can open up the data.
Because of low production cost and easy to use, two-dimensional code is the most common payment tool at present. Therefore, the two-dimensional code of aggregate payment naturally becomes the most common payment collection tool for everyone to contact aggregate payment.
However, the collection method of aggregate payment is not only two-dimensional code, for example, merchants can collect money through scanning code gun, POS machine, App, payment box and so on.
If you think converged payment is simply a combination of Alipay, wechat Pay and other payment platforms, think again.
It is true that the point of entry for converged payments is payment. But with converged payments as the entry point, there’s a lot more you can do. For example, account checking, merchandise management, membership marketing, post-payment advertising, etc.
Take member marketing as an example, merchants can direct to target consumers through vouchers, points and other forms, so as to achieve the purpose of diversion to the store and improve the transaction flow.
Do not think that converged payment is only suitable for traditional business areas, converged payment audience is wide, suitable for education, medical and other industries.