The other party is typing…

When you’re chatting with a friend and this status appears on the dialog box, are you filled with anticipation? The “chat tipper” feature, pioneered by MSN, has been preserved by most social software since the product became history. Pay attention to rongyun Global Internet Communication Cloud for more information

Improving interactive experience has always been the main proposition of the evolution of social products. “Chat Prompt” makes instant messaging “real-time” to a certain extent, which is one of the classic function point designs.

(Why do your friends keep typing 😉?)

With the development of network and communication technology, social software based on IM instant messaging system has more and more rich functions, including the absorption of real-time audio and video communication technology. The integration of the two basic communication capabilities has become the standard configuration of social apps.

But instant messaging itself still has irreplaceable usage scenarios.

  • In public, it allows us to communicate privately without fear of being overheard.

  • In workplace networking, instant messaging naturally requires more thought and organization.

  • In dating and marriage, it is always the standard to prove the degree of “care” that information is returned in seconds and everything is responded to one by one.

  • Among young people, instant messaging acronyms and memes have become an essential social currency.

While most of the mainstream social products are eco-oriented, their core functionality is IM. There are also some games, entertainment and life service applications that are not centered on IM system, and IM is also an important function module.

It can be said that IM is essential for social applications.

In IM, the core communication capability, Rongyun has a traditional advantage. According to the multi-platform user behavior monitoring database of Usertracker of iresearch, the market share of rongyun is as high as 70% in 2021. Among the TOP1000 apps with monthly independent devices, the total number of daily live devices covered by rongyun IM exceeds 90 million (non-deweight).

This has been rongyun seven consecutive years to maintain the leading position of the FIRST IM market share.

(Rongyun continues to lead the IM market)

It can be said that IM is essential for social applications.

In IM, the core communication capability, Rongyun has a traditional advantage. According to the multi-platform user behavior monitoring database of Usertracker of iresearch, the market share of rongyun is as high as 70% in 2021. Among the TOP1000 apps with monthly independent devices, the total number of daily live devices covered by rongyun IM exceeds 90 million (non-deweight).

This has been rongyun seven consecutive years to maintain the leading position of the FIRST IM market share.

** super group VS group chat, **This group is not that group

Super group and group chat, both of which have the word “group” in their names, have very different product forms.

A normal group supports a maximum of 3000 users by default, while a super group does not have a maximum number of members. Around this core difference alone, the two are fundamentally different in storage, distribution, and so on.

Meanwhile, in terms of product form, super group has the unique channel creation function, which is convenient for users with common characteristics to gather together based on interests and hobbies and other tags, and gradually form a rich and diversified content ecology.

** super group VS chat room, **There is no upper limit for users, and the scenario is very different

Chat rooms and supergroups both host unlimited users, but they face completely different situational challenges.

Chat room is a necessary component of live video and chat room. Users meet randomly based on a certain anchor or content, which is a “chance meeting” relationship.

On the other hand, super groups attract users based on specific tags. In terms of product design, they also provide a variety of communication methods and push notifications and other services to facilitate long-term relationships, and users’ social relationship attributes are more “coming and going”.

In terms of content, the content published by chat room users is more real-time and repetitive, while the super group of users are more inclined to enrich and improve the content on a certain topic, resulting in a prosperous community for a long time.

This is one of the reasons why supergroups are the best choice for building diverse content communities.

IM instant messaging is a necessary capability of social applications, and different product types are derived to meet the needs of different business scenarios.

In the current social products variety, innovative gameplay, Rongyun IM instant messaging not only has a strong historical accumulation of advantages, at the same time in the new social forms of the current drainage industry, always retain innovation and vitality.