Why do I need user tags
This article is a series of articles about the understanding and reflection of user tags, recording the feelings and insights in the process of making user tags
In early 2011, the two-year-old Android operating system overtook The decade-old Symbian to become the world’s most popular smartphone platform. China mobile interactive network is also taking advantage of the rapid popularity of smart phones in China.
At that time, the mobile app market was a classic example of too many people to go round. Every day new people come in, every day has a huge flow; Crazy time: I installed and uninstalled 10+ apps a day like a cheating man, fresh and exciting…
- The public domain traffic competition is fierce, the customer unit price is high.
- Private domain traffic is faced with diversified user needs and time fragmentation, and becomes lack of stickiness
In the domestic Red Sea environment, manufacturers should not only develop more dividend channels, such as:
- Access to the sinking market: Towns are vast and populated
- Access to emerging markets: Offshore, Southeast Asia
- Enter the emerging track: mini program, live
- Stock market to play a new form: share earnings, machete free
We should also refine the operation, build moat for core flow, extend user life cycle, and maximize user value.
- Thousands of faces: increase the efficiency of information distribution and improve the effect of reaching
- Interest recommendation and activities: AB test to increase daily activity of users
- Churn recall: Reduces churn
But whether it is the precise introduction of the new flow pool, or the fine operation of the existing flow pool. To attract and maintain traffic, users need to be constantly refined and differentiated to find their interest and demand points. Through the user’s careful division, can carry on the differential treatment to the user