From May 28th to 29th, Alibaba Cloud Summit 2021 was held in Beijing National Convention Center. From “comprehensive cloud” to “innovation on cloud”, it marked the new heavy upgrade of Alibaba Cloud in 2021! In 2021, Ali Cloud will increase its investment in three areas,Do a good job in service, cloud nailing, data intelligenceOn the basis of the strategy of “deepening the foundation, thickening the middle platform and strengthening the ecology”, the direction of “doing a good job in service” is added to build the largest and best digital service team in China.
In this summit, Ali Cloud Video Cloud, together with Damo Academy and Dingding launched a sub-forum on customer experience optimization of audio and video business, a sub-forum on low code development, a sub-forum on visual AI open platform and a sub-forum on industrial application. For the full scene of audio and video, Ali Cloud Video Cloud launched a series of audio and video solutions and technical best practices, such as interactive classroom, interactive live broadcast, audio and video conference, AI media production. As an important content and topic of this Ali Cloud Summit, it has won wide attention from all participants and the industry. With low code, high performance and strong experience of audio and video services for the whole industry video, online, digital intelligence transformation accelerated, showing the deep exploration and comprehensive layout of Ali Cloud video cloud in multiple industries and scenes.
Interactive classroom makes education more intelligent
Kaixuan Wang, Product Leader of Aliyun Video Cloud Interactive Classroom
The future of education is digital technology-based lifelong learning. Learning in the future will not be limited to book knowledge, but will also be extended to work skills, social interaction, cognition, interests and a wider range of areas. More than 900 million people in China are expected to be covered by online education platforms based on digital technology by 2030, according to a McKinsey research report.
An ideal online education platform has three core steps, first is the product of a stable platform, followed by the high quality courses, moreover is the high quality learning experience, the three links contain both the needs of manufacturers, teachers and students, also for audio and video codec, network transmission, AI intelligent production, and many other technology put forward higher request, This is not an easy task for any online education company, which means a long research and development cycle, high research and development costs and deep technical barriers, especially some traditional education institutions are facing more difficulties.
The latest intelligent interactive classroom solution launched by Aliyun Video Cloud can help all kinds of educational institutions to quickly build a teaching platform in a one-stop way. It covers all the functions of mainstream teaching scenes, goes deep into all kinds of teaching scenes, and directly hits the pain points of real-time interaction in online education.
The video cloud intelligent interactive classroom is based on the light green screen and deep learning technology, to achieve the best integration of portrait and courseware background, highly restore the effect of on-site lectures; Gesture recognition, virtual teacher and body movement recognition are used to enrich the fun of the course and make the educational interaction more interesting.
Aiming at the problem of the opaque effect of online class, interactive class automatically generates class report, provides the detection of concentration, and improves the teaching quality and learning effect. In addition, contextualized AI components focus on music, art, makeup, chess, etc., to help educational institutions quickly and flexibly build their own brand of online interactive classes, to meet more quality-oriented education and interest teaching scenes.
Interactive live broadcasting, reshaping business scenes
Ali cloud video cloud product solution architect Wang Gen
Live streaming has become an industry standard. In the first three quarters of 2020, nearly 25,000 new enterprises related to live broadcasting were added, with a year-on-year growth of 565.32% compared with last year. The “live broadcasting +” mode reconstructs traditional scenes, innovates business models, and promotes the development of live broadcasting into segmented fields.
Traditional interactive live streaming services include basic capacity construction, real-time interaction and content transmission, which require high manpower development costs. However, Ali Cloud Video Cloud expects to provide people with faster access, convenient interaction, efficient distribution, safe and stable interactive live streaming services.
In the view of Aliyun Video Cloud, a truly future-oriented live streaming service should be highly interactive, featuring rapid construction, ultra-low cost, mutual integration and intelligent security.
Under the service system of Aliyun Video Cloud, all kinds of customers can quickly access the business through Lowcode platform. With rich original components and scenario-based interactive components, improve the interactive experience of C-end; Based on ALIRTC + ALIRTS + ALIIM to improve the conversion efficiency and achieve efficient distribution; The security of live broadcasting is guaranteed based on Ali’s advanced multi-modal content understanding AI technology and trillion-level data resources.
Aliyun video cloud interactive live streaming solutions have promoted the business development of customers. Taking a head mother-child social APP as an example, through the application of Aliyun video cloud ultra-low delay live streaming RTS product, its live streaming delay has been reduced by more than 80% and the lag rate has been reduced by 20%, which greatly improves the real-time interactive experience. The UV and GMV indexes have been greatly improved.
Audio and video conferencing, connecting enterprise office island
Ali cloud video cloud audio video conference product leader Cheng Xi
What does audioconferencing have to do with the cloud? Before the outbreak of COVID-19, we always thought of audioconferencing as a privatized solution. During the epidemic, we found that the large-scale access of the cloud, flexible deployment, high concurrency and conference were naturally combined. Nail is one of many cloud conferencing products that have been widely used in the past year.
In 2020, NTT supported 120 million people to conduct video conferencing, while more than 20 million online meetings were held, and more than 10 million organizations and businesses conducted remote video conferencing on NTT.
“With so many companies in the service and support so much business at the same time, I found very difficult point that the connection is very difficult, really very difficult, especially for the many advantages of small and medium-sized enterprises that are not obvious” digital transformation, ali cloud video cloud video conferencing product owner share to Cheng Xi, “outbreak before nailing meeting ability is 16, During the outbreak, we immediately increased our meeting capacity to 302 parties, as part of our efforts to resume work and production after the outbreak. This is just one of the efforts we have been making in the past year to connect.”
In the past year, Ali Cloud Video Cloud has focused on connecting the business islands of various enterprises, from the voice system, personnel system, email system, to the schedule, administrative system, and even the conference room management system. We hope to make the connection more different and make the collaboration more efficient.
In practice, the Aliyun video cloud team found that, with the personalized demand, the extremely rapid increase in the number of personnel and the more complex device models, the industry needs a new one-stop conference solution based on the “cloud integration” architecture.
The launch of the ali cloud one-stop solution meeting, through the meeting, after the meeting, the assembly of the whole meeting process, improve the overall office coordination ability, the connection of office business, through the stability of the high performance and low cost of audio and video connection person, business and equipment, to provide customers with stable and reliable simple and easy to use the audio and video experience together.
Low code, so that business digital at your fingertips
Ali cloud video cloud senior technical expert Hu Hongwei
Low code is a methodology for building, running and managing applications and an extreme abstract thinking of application scenarios. Low code platforms have many advantages, such as model-driven and template oriented; Metadata programming, visual programming, full life cycle management, good scalability, and more. From the 1980s to today, low-code technology speeches have spanned 30 years. Currently, the industry is very optimistic about low-code technology. Some organizations predict that the total market size of low-code will reach $21.2 billion by 2022.
The technical architecture of Aliyun video cloud interactive classroom solution is based on the principle of low code design, which is convenient for many education customers who do not have code to build the foundation to quickly build online education services. The team followed the following four principles in the design of the technical architecture:
Configurable: zero code, low code configurable integration scheme, lower threshold.
Scenario-based encapsulation: Scenario-based SDK and DEMO encapsulation are more intuitive and simple.
Modular design: modular realization of media capabilities and scene applications, dynamic assembly according to the scene, stronger capability.
Easy to expand: Cloud and terminal API can be extended to meet the needs of deeper and thicker business.
Solution to build the set low code, will help customers faster, less cost, lower threshold, set up their own interactive classroom anytime and anywhere to complete the teaching task, let originally does not have business operations staff also have the ability of technology development, demand change and rapid response to rapidly changing business scenario, everyone to become an engineer.
AI intelligent production, releasing digital media content productivity
Ali cloud video cloud senior technical expert Zou Juan
With the progress of technology and the development of science and technology, the content information carrier has changed from pictures to videos. Nowadays, 70% of Internet traffic comes from video, and people’s aesthetic habits tend to be video-oriented, and higher requirements are put forward.
The evolution of media production also presents from artificial intelligence, since the childhood to the public, from passive to receive the characteristics of the character interaction, video production, great changes have taken place in all links before video production must be by professional institutions and professional software to create, and today we can on the mobile phone software or online editor in the browser, In the past, media assets were reviewed by people, and rebroadcasts were rebroadcast by trucks. Now it can be done with a small software development kit.
Today, with the help of cloud computing, we have promoted the whole model of media production to a new era — cloud integrated intelligent production architecture. The cloud-integrated intelligent production architecture includes four core links of content creation, material management, editing and packaging, rendering and synthesis, and has rich functions such as cloud guide broadcasting, cloud editing, AI processing and production.
With the help of the cloud-integrated architecture and AI capabilities, content production in the media industry will be endowed with more possibilities. This mode of production will greatly reshape the industry, allowing real content creators to release from the complicated and repetitive labor and create richer content, forms and modes.
At the same time, with the development of AI technology, machines will also be more capable of thinking and evolution. In Aliyun’s view, the future of AI intelligent production is that machines can evolve into “artists” and have more possibilities to collide with the thoughts of human artists. In the future, based on the video cloud technology, Ali Cloud Video Cloud will continue to penetrate into the industry, the industry and the scene, explore the real scene pain points and potential possibilities, refine the whole scene audio and video solution, and achieve “innovation and value creation on the cloud” with the audio-video digital intelligence ability integrated with the cloud.
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