“Eat chicken” and “pesticide” have become phenomenon mobile games, whether in the company, school or after dinner are hot topics of discussion. “Chicken” here does not mean that the PC to survive the jedi, but tencent joint blue hole company released in this year’s two phones to survive the jedi, and survival the jedi competitors “fortress nights” will be launched this year mobile phone version of the “night of the fortress, end swam to mobile end migration trend is more obvious.
Mobile games ported to end games have three advantages over traditional mobile games
PC games have always been the main force in the game market since the rise of the game industry, occupying the dominant position in the game market for nearly 20 years. The end game market has been fully mature since its inception, and there are plenty of good games in it. However, as the end game market has become increasingly saturated, the growth has slowed down significantly, and the size of the mobile game market officially surpassed the end game market in 2017, accounting for 57% of the game market revenue. The rise of mobile games in the weak period of terminal games to see the development of new opportunities. At this point, the idea of porting terminal games to mobile games emerged, and major game manufacturers began to implement large-scale terminal to mobile plans.
From the foreign “Grand Theft Auto” series to the domestic “Fantasy Westward Journey”, “A Chinese Ghost” and other mobile games into the market to win the praise of players, end game transplantation into mobile games seems to be a broad road. Last year, the migration of mobile games to mobile games was prevalent, and this year the outbreak is concentrated. The reason for this new trend is the IP effect of mobile games, better gaming experience, and low barrier to entry for new players.
Terminal game transplantation into mobile game IP effect is obvious. PC game is a relatively mature game market, in which a large number of well-known phenomenon games have been born, such as League of Legends, Crossfire, Fantasy Westward Journey, etc. When terminal games are transplanted into mobile games, they can make full use of well-known IP for promotion. On the one hand, the game is well-known and easy to promote quickly; On the other hand, players have a strong sense of identity for the game, which is conducive to the promotion and operation of the game. “Eternal Era” of Sanqi Interactive Entertainment is the outstanding one among the mobile games transplanted from terminal games that are popular due to IP effect.
According to the report of IMedia Consulting, by the end of 2017, the total volume of Eternal Era has exceeded 4 billion yuan. It is not only because of the excellent quality of the game, but also because of its strong IP effect. The return of some of those old players after the launch of mobile games helped eternal Age regain its former glory.
Game development cycles are short. Compared with terminal games, mobile games have three low characteristics: low threshold for beginners, lower operation difficulty and short development cycle. Compared with mobile games, terminal games also have three high characteristics: high game quality, high game playability and long game development cycle. The transfer of end games to mobile games can draw lessons from the content of end games without the need to redesign characters and game backgrounds, greatly shortening the development cycle of the game, so that mobile games also have the high quality and high playability of end games, but also have the advantages of three low mobile games.
Honor of Kings is not the official mobile port of League of Legends, but the gameplay continues the same MOBA gameplay as League of Legends. It is the first large-scale extension of MOBA gameplay from PC to mobile phone, and it is also considered as an end mobile game. Us market research firm SuperData said in a recent report that Honor of Kings remained the top grossing mobile game in 2017 with $1.9 billion in revenue. The success of Honor of Kings is due to the excellent quality of the game itself. At the same time, Honor of Kings inherits the content gameplay and character skills of League of Legends, making the game more friendly to players and greatly shortening the development cycle, thus rapidly gaining market share. Not only does this make the game more approachable to gamers, but it also significantly shortens the development cycle, leading to rapid market penetration.
The operation model is mature and successful. End games transplanted to mobile terminals are generally successful games, so they have a mature and successful business model. There is no IP change and game content will not change significantly. Therefore, if terminal game is transplanted into mobile game, the probability of success can be greatly improved by slight adjustment of operation mode based on the actual situation of mobile game market.
Fantasy Westward Journey, an old terminal game operating for more than 10 years, officially launched a mobile version of the same name in March 2015. The terminal game communicates with the mobile game account information, and directly adopts the PC version of Fantasy Westward Journey operation mode. Fantasy Westward Journey is the second highest grossing mobile game with $1.5 billion in annual revenue in SuperData’s report, proving that its business model is sound.
Limited by the mobile platform, the end game porting to mobile games is not perfect
Although the transfer of mobile games to mobile games has achieved relatively satisfactory results, due to the limitations of mobile phone screen, user operation habits and platform carrying capacity, a series of congenital deficiencies such as game content emaciation, poor operation feel, and the decline of game picture quality have been caused.
The content of the game was emasculated and the experience of the original game was lacking. The reason why the game quality of terminal games is generally higher than that of mobile games is that its hardware configuration advantages are not comparable to mobile phones and other mobile devices. PC entities with high performance, high quality, and the advantage of keystrokes, while mobile phones because of size can’t meet these requirements, PC game to migrate to mobile phone end of the game can only be deleted, retain only the main gameplay and IP, some even basic has nothing to do with the swim, in addition to the IP content most mobile game end swim transplantation are lack of the original game experience. For example, the official mobile version of Dungeons and Warriors, which is in internal testing, retains the core gameplay and character map of the game, but there are some differences in the story, shop and map compared with the terminal game.
Compared with terminal games, mobile games need to improve their game experience urgently. The main reason for the poor experience of mobile games transplanted from terminal games is that there is no use habit for mobile users. Compared with the original mobile games, the transplanted mobile games have shortcomings in game operation mode, screen impact, game optimization and other aspects.
In terms of game operation, due to the different interaction logic between computer and mobile phone, some portable mobile games have the problems of high delay in controlling character movement and high false contact rate. For example, the mobile version of Red Alert is prone to false contact when controlling the army. In terms of screen impact and game optimization, portable mobile games and native mobile games can not be compared. Currently, native mobile games on the market not only have high picture quality but also have good game optimization, which means to directly catch up with the end games. On the other hand, although the picture is better, the higher picture quality improves the difficulty of game optimization, making the game prone to flash back and stall phenomenon. For example, the ark: Survival Evolution mobile game, although the picture quality is better, the game is prone to flash back and has many bugs, which affects the game experience of players.
The game account information of terminal and mobile games is not interconnected. In the market, there is a common phenomenon that mobile games with the same name and mobile games transplanted from terminal games are not interconnected. The lack of communication between game accounts on the one hand increases the game cost of players with equipment and honor on the other end of PC and mobile terminals, which greatly reduces the enthusiasm of these players. Among them, the most representative one is the old game QQ Flying Speed. Data of mobile games and terminal games are not interconnected. Reduced the motivation of some players with more “assets” in the end game.
On the other hand, the incommunication of accounts also limits the usage of players to a certain extent. For example, when player A takes A bus or subway, he wants to play A certain game, but his PC terminal account is better than his mobile terminal account, so he will choose PC terminal first. However, he cannot play the game with PC in this scenario, which greatly limits the use of the game scene and greatly reduces the player’s experience of the game.
Line 100 steps and half 90, end tour transplant mobile tour also need to work for the lack of effort
The transfer of mobile games to mobile games is generally more successful, which also proves the correctness of this idea. Although there are shortcomings in porting mobile games, they can be made up by retaining the gameplay of the end game content, optimizing the operation mode for the mobile terminal, and improving the picture quality of the game.
First, try to keep the game as authentic as possible. Since the purpose of porting mobile games to mobile games is to allow players to enjoy playing the same game on different devices, the original game should be maintained. Mobile VERSION of QQ Speed will end game content and gameplay is exactly the same as the transplantation of mobile phones, maintaining the original taste of the game, so QQ Speed mobile version can maintain 2 billion water flow in 2018 Q1 (data source: Gamma data), second only to Honor of Kings.
Second, according to user habits, optimize its operation mode and feel. Portable mobile games have very high requirements for game feel. They should not only keep users familiar with the operation mode, but also adapt to the operation habits of mobile phones. Therefore, portable mobile games should be fine-tuned according to the operation mode of mobile phone users, so as to ensure that the operation mode and feel of games are more in line with the expectations of mobile players. In this respect do better transplant mobile game is the mobile game edition of the hearth legend, in the aspect of operation basic retained the mode of operation, but also for the use of mobile phone users used to make some minor adjustment, so as to allow players to experience with the original feeling, “hearth legend” mobile game version on TapTap score up to nine points (total score 10 points).
Third, constantly improve the quality of the game picture. The graphics quality of mobile games has been criticized by gamers for a long time. In contrast, the graphics quality of mobile games are highly praised and the graphics quality of mobile games are highly expected. If you want to wear the crown, you have to wear it. If you want to do well in the mobile market, you have to meet the demand for high quality. In this branch of mobile games, NBA 2K has always been the textbook, and the picture quality is almost the same as that of terminal games. It has not only become the evergreen tree of sports games, but also become a popular game to test the performance of mobile games.
Fourthly, the account information of terminal games and mobile games can be exchanged to meet the needs of players in different scenarios. The exchange of game account information can not only improve the game experience of players and meet their needs in different scenarios, but also reduce the difficulty of maintaining players’ data information and improve work efficiency, which is a way to kill two birds with one stone. At present, few games adopt this approach, only Fantasy Westward Journey, Hearthstone and other games have achieved relatively good results in the mobile game market.
summary
In short, the trend towards mobile gaming is irreversible. However, terminal games still have some unique advantages, so when terminal games are becoming cold and mobile games are becoming increasingly popular, the transplantation of terminal games to mobile terminals can make classic terminal games regain their former glory with the help of the popularity of mobile games, and promote the development of mobile games, which is the only way.
Article/Liu Kuang public number, ID: Liukuang110, this article first kuang Venture capital network