Original link:tecdat.cn/?p=4034

 

In the era of big data, digital media, with its own technical advantages, has brought great impact on traditional media with its unique news and information interview forms, expression ways and communication ways. Traditional media should apply Internet thinking to transform themselves, take users as the center, product and service as the guidance, carry out the integration construction of content, channel, platform, operation and management, find a good way to integrate with the development of digital media, and realize the sustainable development of the media industry. Therefore, this paper collects the data of users’ browsing paths of traditional media and digital media, and uses R software to draw network diagrams for visualization.

Media data

User path data

We can view the user browsing path data NET

IGRAPH DNW- 17 49 -- + attr: name (v/c), media (v/c), media.type (v/n), type.label | (v/c), audience.size (v/n), type (e/c), weight (e/n) + edges (vertex names): [1] s01->s02 s01->s03 s01->s04 s01->s15 s02->s01 s02->s03 s02->s09 [8] s02->s10 s03->s01 s03->s04 s03->s05 s03->s08 s03->s10 s03->s11 [15] s03->s12 s04->s03 s04->s06 s04->s11 s04->s12 s04->s17 s05->s01 [22] s05->s02 s05->s09 s05->s15 s06->s06 s06->s16 s06->s17 s07->s03 [29] s07->s08 s07->s10 s07->s14 s08->s03 s08->s07 s08->s09 s09->s10 [36] s10->s03 s12->s06 s12->s13 s12->s14 s13->s12 s13->s17 s14->s11 [43] s14->s13 s15->s01 s15->s04 s15->s06 s16->s06 s16->s17 s17->s04
Copy the code

And node data

V (net) $media [1] "reference news" "PC" "southern weekend" "People's Daily" [5] "the China youth daily", "China's TV guide", "hunan satellite TV," "zhejiang satellite TV" [9] "jiangsu TV," "Shanghai dragon TV," "Beijing TV" "xinhua" [13] "Cn.com" "People.com.cn" "TV Cat" "CCTV.com" [17] "netease News"Copy the code

Look at the adjacency matrix

[[ suppressing 17 column names 's01', 's02', 's03' ... ]] s01 . 22 22 21 . . . . . . . . . . 20 . . s02 23 . 21 . . . . . 1 5 . . . . . . . s03 21 . . 22 1 . . 4 . 2  1 1 . . . . . s04 . . 23 . . 1 . . . . 22 3 . . . . 2 s05 1 21 . . . . . . 2 . . . . . 21 . . s06 . . . . . . . . . . .  . . . . 21 21 s07 . . 1 . . . . 22 . 21 . . . 4 . . . s08 . . 2 . . . 21 . 23 . . . . . . . . s09 . . . . . . . . . 21 . . . . . . . s10 . . 2 . . . . . . . . . . . . . . s11 . . . . . . . . . . . . . . . . . s12 . . . . . 2 . . . . . . 22  22 . . . s13 . . . . . . . . . . . 21 . . . . 1 s14 . . . . . . . . . . 1 . 21 . . . . s15 22 . . 1 . 4 . . . . . . . .  . . . s16 . . . . . 23 . . . . . . . . . . 21 s17 . . . 4 . . . . . . . . . . . . .Copy the code

View the number of users per media

Name media media.type type. Label audience. Size S01 s01 reference news 1 Newspaper 20 s02 S02 computer Newspaper 1 Newspaper 25 s03 s03 southern Weekend 1 S04 s04 People's Daily 1 Newspaper 32 s05 s05 China Youth Daily 1 Newspaper 50 s07 s07 hunan SATELLITE TV 2 TV 56 S08 S08 zhejiang SATELLITE TV 2 TV 34 S09 S09 Jiangsu Satellite TV 2 TV 60 S10 S10 Shanghai Dragon TV 2 TV 23 S11 S11 Beijing Satellite TV 2 TV 34 s12 S12 Xinhua net 3 Online 33 S13 S13 China.org.cn 3 Online 23 S14 S14 People.com.cn 3 Online 12 S15 S15 TV cat 3 Online 24 S16 S16 CCTV net 3 Online 28 S17 S17 netease News 3 Online 33Copy the code

Use the igraph package to draw network diagrams

Different types of media use different colors

We can also draw the media that each node represents

Finally, you can add arrows to the edges to see where each user’s path is going

From the network chart, TV media still has the majority of users, while it can be seen that the flow of users from digital media to traditional media is also very large. It can also be found that part of online digital media users flow to TV media through newspaper media. Therefore, in this sense, as a traditional publishing group, it is not wise to give up paper media at present, nor is it necessary. However, for enterprise groups that want to become mainstream content providers and still want to eat media in the future, it is not acceptable to ignore the overall development trend of paper media, not to intervene in the digital transformation of paper media and not to establish digital platforms.