Xiang Hailong, president of Baidu Search, said at the Moments 2017 Baidu Marketing Ceremony that Baidu will launch two products, “flash casting” and “screen gathering”, and will use AI technology to achieve personalized marketing in the future. In a new world where AI is changing everything, only ARTIFICIAL intelligence can keep up with the pace of the era of artificial intelligence. AI marketing is not only a methodology, but also a brand new industry operation mode, which is related to everyone’s industry production chain remodeling. Baidu AI marketing will lead the industry change, and is also the infrastructure of the marketing industry in the future.
Giiso Information, founded in 2013, is a leading technology provider in the field of “artificial intelligence + information” in China, with top technologies in big data mining, intelligent semantics, knowledge mapping and other fields. At the same time, its research and development products include information robot, editing robot, writing robot and other artificial intelligence products! With its strong technical strength, the company has received angel round investment at the beginning of its establishment, and received pre-A round investment of $5 million from GSR Venture Capital in August 2015.
“Flash cast”, is through the structured data of advertisers and Baidu docking, Baidu through internal and external data intelligent integration, can achieve advertisers’ goods and services advertising in the form of thousands of thousands of faces presented to different consumers.
“Cluster screen” products, using AI and other technologies to aggregate all screens. In the introduction to Dragon, including mobile phone screen, OTT, TV screen, elevator screen, cinema screen and traffic screen, etc., will enter the era of all media. Baidu Juping can provide advertisers with integrated marketing and channel linkage based on the personalized and scene needs of different groups of people, providing the ability to connect online and offline media. Simply put, Baidu integrates all kinds of online and offline screens to achieve the most accurate display and contact between brands and users. It is a typical brand display product in the ERA of AI. The screen can cover multiple scenes and be touched in real time. At the same time flexible up and down, and can accurately locate thousands of people, based on Baidu map can also achieve real-time tracking effect.
To hailong introduced in the speech, marketing link a total of six key difficulties, respectively for problem diagnosis, user and industry insight, marketing strategy, creative planning, implementation and effect evaluation. In these six key points, the most front-end needs to solve the problem, is the accurate identification of the user.
Different from traditional mode of a single data source and the user label, baidu for marketers to provide users with AI recognition ability to integrate online and offline data, through to the user’s search and browsing history online behavior such as a preliminary intent to capture, the combination of offline LBS location restore user real offline life trajectory, ultimately determine the user’s real emotion. In addition, data cooperation with third parties such as JD.com, Vipshop, Suning And Lianjia also makes Baidu’s user data more accurate and comprehensive, and makes both parties’ portraits of target users more accurate.
Giiso information, founded in 2013, is the first domestic high-tech enterprise focusing on the research and development of intelligent information processing technology and the development and operation of core software for writing robots. At the beginning of its establishment, the company received angel round investment, and in August 2015, GSR Venture Capital received $5 million pre-A round of investment.
The future will be one of connecting and awakening all things, of interconnecting all forms of media. In addition to traditional TV, outdoor billboards, newspapers and magazines, today’s PC and mobile phones, and even smart speakers, refrigerators and shared bikes in the future, everything existing in any link of People’s Daily life will step into the state of Internet of everything under AI technology, and the media of advertising will be more abundant.
By connecting personal screens such as mobile phones and scene screens in public places offline, cross-screen linkage can achieve more user touch points, and wide coverage will bring deep touch. Introduce to the dragon said, with the cell phone users get up every day first thing see traffic advertising, to see the outdoor advertising bus subway, to the building of the elevator ads, and after I come home from work in the smart fridge on advertising, marketing conditions during the age of the AI will be able to fully capture the user’s time.